International Journal of Movement Education and Social Science ISSN: 2278-0793 (Print) & 2321-2279 (Online) Peer Reviewed and Indexed Journal (UGC Listed No. 41683) Impact Factor 5.62 IJMESS Vol. 8 Issue 1 (March 2019) www.ijmess.org COMPARATIVE STUDY OF PRINT MEDIA COVERAGE OF INDIAN ATHLETES IN GOLD COAST 2018 COMMONWEALTH GAMES Dr. Atanu Das, Assistant Professor Rabindra Mahavidyalaya, Champadanga, Hooghly, West Bengal, Mr. Tufan Mete, M.P.Ed Scholar Jadavpur University Kolkata, West Bengal. ABSTRACT The Commonwealth Games are an findings may be considered as women international multi-sport event involving empowerment in Indian sports scenario. athletes from the Commonwealth of Nations. Keywords: News coverage, Pictorial The Commonwealth Games is the most popular coverage, Print media and CWG 2018. sports in India by far. Sports became the most interesting area of media coverage among INTRODUCTION different stream. Several studies reported The ongoing phenomenon of media morphosis about existence of gender disparity in the sports continues to make newspaper reading a content of print media around the world. The pleasant experience and a rewarding pursuit for purpose of the research was to find out the Indians despite the growing number of online sports coverage in print media between male news platforms. The demographic data in India and female Indian athletes to participate in Gold inspires one to believe that the Indian print Coast2018CWG.For this purpose the content media is here to stay and continue to play a very of the sports coverage related with Gold Coast important role in keeping the people informed, 2018 CWG in newspapers on and from 6th April educated, and entertained, at least in the near to 16th April 2018 were analyzed from the angle future. Newspaper reading being a rewarding of gender inequality in sports news publication. pursuit to its citizens is what a free media state Four leading daily newspapers on Bengali and desires to protect and promote. English published in Kolkata also in India were Sport (British English) or sports (American considered for this study. Variables considered English) includes all forms of competitive in this study were area of news cover (ANC) physical activity or games which, through and area of pictorial coverage (APC). casual or organized participation, aim to use, Measurement was done by calculating the area maintain or improve physical ability and skills in Sq. Cm. of the newspaper using simple while providing enjoyment to participants, and geometric scale. Results revealed that mean in some cases, entertainment for spectators. values of ANC and APC for female athletes Hundreds of sports exist, from those between were higher than the male athletes. Results of single contestants, through to those with this study were concluded that female athletes hundreds of simultaneous participants, either in received significantly higher coverage in news teams or competing as individuals. In certain writing and pictorial section than the male sports such as racing, many contestants may athletes of Gold Coast 2018 CWG. These compete, simultaneously or consecutively, with one winner; in others, the contest (a match) is Atanu Das and Tufan Mete International Journal of Movement Education and Social Science ISSN: 2278-0793 (Print) & 2321-2279 (Online) Peer Reviewed and Indexed Journal (UGC Listed No. 41683) Impact Factor 5.62 IJMESS Vol. 8 Issue 1 (March 2019) www.ijmess.org between two sides, each attempting to exceed relation between sports and media. Media the other. creates public opinion and alertness by The Commonwealth Games are an providing information through news and photos. international multi-sport event involving Sports always a factor of public interest having athletes from the Commonwealth of Nations. its own market to be in the news of different The event was first held in 1930, and has taken event and thus always have an relationship with place every four years since then (with the media. In modern professional sport the source exception of 1942 and 1946, which were of funds are Sponsorship, Merchandizing of cancelled due to the Second World War). The sport through Advertisement and Broadcasting. most recent Commonwealth Games were held Badminton ace P V Sindhu, flag bearer of the at Gold Coast from 4 to 15 April 2018. The next Indian contingent, led the athletes to a warm Commonwealth Games are to be held in reception from the 25,000 strong crowds that Birmingham from 27 July to 7 August 2022. The were in attendance. Indian athletes ditched Commonwealth Games were known as the tradition for comfort at the ceremony as they British Empire Games from 1930 to 1950, the marched out in navy blue blazers and trousers British Empire and Commonwealth Games rather than the traditional sarees and band from 1954 to 1966, and British Commonwealth galas like in the previous ceremony. Games from 1970 to 1974. It is the world's first India competed at the 2018 Commonwealth multi-sport event which inducted equal number Games at Gold Coast, Australia from 4 to 15 of women’s and men’s medal events and was April 2018.It was India's 18th appearance at the implemented recently in the 2018 Commonwealth Games. With 26 Gold medals Commonwealth Games. and a total of 66 medals, India finished 3rd for Since sports can be watched on a variety of the tournament. It was India's best position platforms, sports marketing can take many since the 2010 Commonwealth Games, which different forms. Teams sell advertising space they hosted. India was the best nation in 5 inside their stadiums to marketers who want to disciplines, weightlifting, shooting, wrestling, purchase billboards and other print badminton and table tennis, and the second advertisement, while TV networks sell airtime best nation in boxing. during the events. Famous athletes also sign contracts to work as celebrity endorsers and METHODOLOGY lend their images to marketers. The four newspapers examined were among In modern society media becomes an the most popular newspaper in West Bengal inseparable part of the social life in which one also in India. Total four daily leading of the most stimulating factor is sports. It is a newspapers from 6th April to 16th April, 2018 medium in creating public views by providing was considered for the present study published information, description and analysis of various in West Bengal also in India. (List of the papers social activities, including politics, business, has attached in appendix). Simple geometric economics, culture, and sport. Media and sport scale was used as tool of measurement. are the part and parcel of our day to day Variables measured for this study were area of existence. They create a synthesized bonding news cover (ANC) and area of pictorial which gives us immense entertainment and coverage (APC). The length of the column and learning. Thus, it is important to understand the width of the row of specific sports news about Atanu Das and Tufan Mete International Journal of Movement Education and Social Science ISSN: 2278-0793 (Print) & 2321-2279 (Online) Peer Reviewed and Indexed Journal (UGC Listed No. 41683) Impact Factor 5.62 IJMESS Vol. 8 Issue 1 (March 2019) www.ijmess.org CWG 2018 first ANC and APC was measured. Table-1 has shown that mean values of ANC To determine the area of coverage was and APC for female athletes were higher than provided in each newspaper and in aggregate the male athletes. In order to judge the and its comparison through different angle. The difference between two means t-test was main area of measurements included were the computed and calculated t-values for ANC (t coverage of description of different =1.85765) and APC (t=1.21396) has found competitions, coverage of the male and female statistically not significant. Daily ANC measured performers in CWG 2018area of news cover for male and female athletes in print media (ANC) and area of pictorial coverage (APC) of have presented graphically in Figure-1 in which different performers, some other stories of it has found that female media coverage sports not related with the performers of the overwhelm male coverage in this variable with CWG games. All the measurements were taken much higher values. Daily APC measured for only considering the Indian Athlete. No male and female athletes in print media have coverage of foreign athletes was also presented graphically in Figure-2 in which considered.2018 Commonwealth Games at female athletes received much higher coverage Gold Coast, Australia from 4 to 15 April 2018 than male athletes. but 4th and 5th April this two days media coverage was consider because first two days not completed any events final and no media coverage for individuals athletes. Mean and standard deviation were calculated as descriptive statistics and difference between two means was measured by t-test. Significance level was set only 0.05 levels in this study. RESULTS AND FINDINGS Figure-1: Comparison of daily coverage value of ANC between Maximum value, minimum value, mean and SD male and female athletes. of ANC (area of news cover), APC (area of pictorial coverage) for both genders and the result of t-test for both variables between two genders have presented in Table-1. TABLE 1 MEAN AND SD OF CONSIDERED VARIABLES AND T- VALUES BETWEEN BOTH GENDERS. Var. Statistical MALE FEMALE t-value Parameters ANC Mean 1937.45 2772.72 1.857 SD 875.89 203.75 Figure-2: Comparison of daily coverage value of APC between APC Mean 1218.38 1853.22 1.21 male and female athletes. SD 809.57 662.19 *Significant at 0.05 level Atanu Das and Tufan Mete International Journal of Movement Education and Social Science ISSN: 2278-0793 (Print) & 2321-2279 (Online) Peer Reviewed and Indexed Journal (UGC Listed No.