09.01.2004 Increasing shelf life and reduction of food waste with special cooling appliance features Dr. A. Feinauer, BSH Bosch und Siemens Hausgeräte GmbH, Germany Cold Chain-Management, 1st International Workshop Bonn, Germany B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 1 Topics: -- BSH Bosch und Siemens Hausgeräte GmbH: a short introduction -- Driving forces in cooling appliance industry: energy consumption, labeling system -- Shelf life and food waste: appliance features -- Discussion: your points, features for the future B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 2 1 09.01.2004 BSH - one of the world's leading home appliance manufacturers 14 brands more than 35,000 employees worldwide sales of approx. € 6.3 bill. over 100 companies around the world 43 factories in Europe, the USA, Latin America and Asia BSH’s product range spans the whole spectrum of electrical home appliances, and offers the customer real added value in terms of efficiency, convenience and user friendliness! B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 3 Focusing Skills, utilizing Synergies Robert Bosch GmbH Siemens AG 50 % 50 % BSH Bosch und Siemens Hausgeräte GmbH B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 4 2 09.01.2004 The Development of the BSH-Group from 1967 to today 2003 1990 43 Factories in 1967 Germany, Greece, Spain, Slovenia, 13 Manufacturing Sites in France, China, Brazil, Mexico, Turkey, 3 Manufacturing Sites in Germany, Greece, USA, Peru, Poland, Russia, Slovakia, Germany Spain Thailand Companies 7 Companies 41 Companies > 100 Employees 14,000 Employees 23,000 Employees 35,700 Sales 0.51 billion € Sales 3.32 billion € Sales 6.29 billion € B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 5 The largest Household Appliance Companies in 2002 (Sales, home appliances, 2002 in billion €/Exchange rates are annual averages for the year 2002) World Europe Whirlpool 11.7 BSH 5.3 Electrolux 10.4 Electrolux 5.0 General Electric 6.4 Merloni 2.5 BSH 6.3 Whirlpool 2.3 LG 5.1 Miele 2.0 Maytag 4.7 Arcelik 1.6 Toshiba 4.7 SEB 1.4 Matsushita 4.0 Candy 1.1 Samsung 3.2 Elco-Brandt 0.8 Hitachi 3.1 Source: Company annual reports, some figures estimated B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 6 3 09.01.2004 The development of BSH - Market shares in 2003 Market leader Market leader Third-largest manufacturer of Germany Western Europe home appliances worldwide 33 % 20 % 6 % Market share, large appliances, Market share, large appliances, Market share, home appliances, as at June 2003 as at June 2003 as at June 2003 B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 7 Success with strong Brands Our main brands Our special brands Our regional brands deployed worldwide for clearly defined target groups main brands in their respective countries B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 8 4 09.01.2004 Product Area Refrigeration – Key figures Giengen Esquiroz Athe n Cerkezköy H ortolan dia Chuzhou FGK FEK FAK FI K FHK FCK Balay Balay Balay Balay Bosch Bosch Bosch Bosch Bosch Bosch Continental Siemens Constructa Constructa Constructa Lynx Gaggenau Lynx Gaggenau Pitsos Neff Pitsos Lynx Profilo Pitsos Siemens Pitsos Siemens Siemens Profilo OEM OEM Siemens OEM total E m ployees 2400 720 450 950 500 1.300 6.320 Production 1.700. 730. 340. 600. 450. 530. 4.350 B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 9 Energy consumtion and labelling system -- a short overview B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 10 5 09.01.2004 Energy Consumption in Households Approx. 30% of the energy consumption in households is Dishwashers 5% related to refrigerators and TV, Radio 5% freezers. Others 9% Cooling Appliances 30% Vacuum Cleaner Consumer Products 8% Illumination Hot Water, 9% 9% Washing, Electro- Kitchen, Bathroom Drying Oven 14% 11% B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 11 New Energy Efficiency Classes (Europe) 150 Average fleet consumption GG of 52% in 2006 120 F E E D limit since 09/1999 D 90 limit 75 % in 31.03.2004 C (chest freezer 90%) [%] 75% B 60 B D‘ 55% A A C‘ 42% A A+B‘ A+ < 42% 30 30% A‘ A++ A++ < 30% 0 today ( ... 2004) from 2004 (date depending on nat. legislative) B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 12 6 09.01.2004 Specific Energy Consumption of BSH-Cooling Appliances 1,2 kWh/d 100 l 1,0 0,8 Freezer 0,6 Fridge total Combi 0,4 Cest Freezer 0,2 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 Year B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 13 How to increase shelf life (decrease waste of food) -- Anti Bacteria System -- Active Nofrost -- 0°C Technology (“VitaFresh“) -- Intelligent Food Storage (best shelf overview) B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 14 7 09.01.2004 Bacteria Annihilation with “Bio-Science” Bacteria Humidity Film on Silver - Ions the Surface Cooling Compartment Innerliner Plastics AgION™ Particle B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 15 Waste of Foods critical enzyme activity temperature range -30 -20 -10 0 10 20 30 40 50 60 70 °C B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 16 8 09.01.2004 Active Nofrost plus Door Shower B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 17 Air Circulation: Active Nofrost (Top-Freezer) Freezer Cooler B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 18 9 09.01.2004 Power of the Cooling Compartment (Cooling-Down Test) static conventional Nofrost Active Nofrost (no ventilation) 25°C 5°C 10,5 h 5,5 h 3 h B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 19 VitaFresh (storage near to 0°C) “Dry“: (~ 50% r.h.) -- fish -- poultry -- sausage -- ... “Dew-fresh“: (~ 90% r.h.) -- aspargus -- lettuce -- fruits -- ... B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 20 10 09.01.2004 “EasyStore“ table top refrigerator Drawers everywhere: -- best overview -- no “forgotten“ food (expiary date) -- ... B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 21 “EasyStore“ table top refrigerator B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 22 11 09.01.2004 Discussion: What is in your opinion still missing in these days cooling appliances? (wishes, additional features, ...) B S H B O S C H U N D S I E M E N S H A U S G E R Ä T E G M B H Cold Chain-Management, Folie 23 12.