Proceedings from IX. International Conference on Applied Business Research ICABR 2014 October 6 – October 10, 2014 In Talca, Chile www.icabr.com Organised by: Mendel University in Brno - Czech Republic Universidad Catolica del Maule - Chile Slovak University of Agriculture in Nitra - Slovak Republic and Kasetsart University - Thailand Publisher: Mendel University in Brno, Zemedelska 1, 613 00 Brno, Czech Republic Title: Proceedings from IX International Conference on Applied Business Research ICABR 2014 All papers published in this proceedings have been peer reviewed ISBN 978-80-7509-223-6 Published 2015 CONTENTS: Alvarez Von Bennewitz Eduardo, Diaz Quinones Ximena, Bravo Hernandez Juan Pablo, Madariga Moaya Victor Manuel / “Vitrina Campesina”: Contribution of ICT to rural development in the Maule Region, Chile ......................................................................................................... 7 Bajusova Zuzana, Zentkova Iveta, Findura Pavol / The area of oilseed rape needed in cultivation conditions of Slovak republic by the variable percentage of FAME in diesel ............. 14 Becvarova Vera, Zdrahal Ivo / Agriculture production of member states in the context of development of the EU common market ................................................................................... 25 Bittner Patrik, Pomazalova Nataša / Assessment of the satisfactory level of education in the individual municipalities ............................................................................................................ 31 Blazkova Ivana / The effect of the enterprises’ size structure development on the food industry performance – example of the Czech beverages sector ........................................................... 37 Borja Oscar Rodrigo Pessoa, Caldas Ricardo Wahrendorf / Risk Society, Environmental Hazardous and Social Capital .................................................................................................. 45 Braha Kushtrim, Qineti Artan, Rajcaniova Miroslava / Evidence of the food security risk in the case of Kosovo ......................................................................................................................... 54 Caputa Wieslawa, Skorecova Emilia / Customer value estimation in the channels of value distribution on the example of brewing industry ................................................................ 64 Cenek Jiri, Horak Miroslav / Czech citizens in Zambia: Preliminary research on the process of adaptation ................................................................................................................................ 70 Ciaian Pavel, Nurmetov Kudrat, Pokrivcak Jan, Pulatov Alim / Water use and sustainability of agriculture in Uzbekistan ...................................................................................................... 83 Corejova Andrea, Jarosova Jana / Database as an Object of Intellectual Property: Company and University Perspective ..................................................................................................... 104 Corejova Tatiana, Rostasova Maria / Regional Development, Innovation and Creativity ..... 114 Cupak Andrej, Pokrivcak Jan, Rizov Marian, Alexandri Cecilia, Luca Lucian / Food Demand in Romania: Estimating an Almost Ideal Demand System ....................................................... 128 Czegledi Csilla, Juhasz Timea /Entrants’ success factors on labour market from the aspect of employers .............................................................................................................................. 145 Darkwah Antwi Samuel, Minařík Bohumil, Verter Nahanga / Human Development in the ECOWAS Member States in the Period from 1994-2012 ....................................................... 153 Dobak Dusan, Serences Roman, Svoradova Lucia, Holubek Ivan / Wheat production in the Slovak republic with relevance to production technologies, external environment factors and economic conditions ............................................................................................................... 161 Dufek Jaroslav, Somerlikova Kristina, Sapakova Eva / The education development of population and its effect on the unemployment level in the EU ............................................... 175 Dvorakova Sarka, Palat Milan / Cooperation as a competitive advantage: Public private partnership in R&D ................................................................................................................. 186 Fajkus Martin / IT-supported teaching of Microeconomics ..................................................... 195 Ferenczi Vanova Alexandra, Hornyak Greganova Radomira, Varyova Ivana, Kosovska Iveta / Analysis of motivation factors of students in a selected subject at the Faculty of Economics and Management, Slovak University of Agriculture in Nitra .................................................... 202 Fortini J., Lopez J.L., Villa A., Caldazilla J. /Social Capital as a Measure of Performance for regional Development Projects ............................................................................................... 212 Gurcik Lubomir, Porhajas Viktor, Gurcikova Katarina / Indebtedness and prosperity determinants of agricultural companies in Slovakia ................................................................ 231 Hallova Marcela, Hennyeyova Klara / Solving the Economic Models by Using the Tools of Excel and VBA Language ................................................................................................................. 243 Hamza Pavel, Schneider Jiri / Drinking Water in the Amathole District, Republic of South Africa ............................................................................................................................................... 249 Heczkova Marketa / Multicriterial macroeconomic evaluation of Chinese and Japanese economic levels in connection to resolving their territorial dispute .......................................... 259 Holubek Ivan, Serences Roman / Production, quality and cost ratio of meadow´s hay production ............................................................................................................................................... 272 Horska Elena, Mehl Horst, Bercik Jakub / Review of Classical and Neuroscience Insights on Visual Merchandising Elements and Store Atmosphere ......................................................... 284 Hrabalek Martin, Pavlik Ivo / Serious infectious diseases of humans and animals in Nicaragua ............................................................................................................................................... 293 Hrabalek Martin, Sasinkova Iva / European Union and Latin America: A European Perspective ............................................................................................................................................... 302 Hubelova Dana, Machalkova Katerina /Selected characteristics of personal capital as a determinant of human capital .................................................................................................. 309 Hurnakova Jaroslava, Bartova Lubica, Fandel Peter / Investment Support and Farm Performance in the Slovak Republic ....................................................................................... 316 Chalupova Martina, Prokop Martin / “Regional Labels In Vysocina Region – Do Consumers See Differences?” .................................................................................................................. 327 Chuaybamrung Lanlalit, Leeamornsiri Nantawut, Sudharatna Yuraporn / The effect of learning organization on organizational performance: a case study of Toyota Motor Thailand Co., Ltd. ......................................................................................................................................... 338 Jadczakova Veronika, Cermakova Denisa / Analysis of Tourism in Selected Latin America Countries ................................................................................................................................ 354 Janalova Karolina, Schneider Jiri, Immerzeel H. M. Willem / Economic, Social and Ecological Strengthening of the District of Ccapi, Cusco Region, Peru .................................................... 362 Kajanova Jana / Performance Analysis in SMEs through the Usage of Accounting Information Systems ................................................................................................................................. 372 Kapsdorferova Zuzana, Filo Michal, Kadlecikova Maria / The Enablers and Drivers for Sustainable Rural Development and Income Diversification in New European Union Countries ............................................................................................................................................... 381 Kasparova Katerina, Svoboda Roman / Private Universities and Education of Their Graduates for Companies in the CR ........................................................................................................ 389 Kasprikova Nikola, Klufa Jindrich / On association of Internet usage in country and learning outcomes test scores ............................................................................................................. 396 Kazmierczyk Jerzy / How do banks really recruit job candidates? “The Sieve Model” in the context of recruitment and dismissal strategies in banks in Poland A new tool to measure it - the Integrated