Where Beauty Begins » World-leading market place for K-Beauty industry » Globalization of K-Beauty – World Beauty Network » Right place of state-of-the-art technology and information exchange » Maximizing customer success with On-and-offline Hybrid Event Innovative solution for the industry’s futuristic growth, K- Beauty Expo 1:1 Match with buyers from more than 40 countries Various Exhibitor Support Programs - Over 30% of the buyers have more than - KOTRA overseas buyers export conference - Buyer Booklet 100 mil USD Sales - On-and-offline MD consultation - Beauty-box giveaways - Worldwide distributor ‘Global Supply Chain’ - Advertising in seminars and lobbies invited to the show Major Buyers Overseas Buyer Ratio by Continents Asia 40.2% CIS 20.9% North America 16.5% CI(영문) Europe 11.0% CI(한글) Latin America 6.3% Oceania 2.5% BI Color Your Days Africa 2.5% Major Visiting Countries U.S.A Russia China Philippines Thailand Japan Hong Kong Vietnam Australia England ROAD MAP World-leading market place for K-beauty industry Event Summary What » K-BEAUTY EXPO KOREA 2021 Organized by » When » 7 – 9, October, 2021 Web » www.kbeautyexpo.com Where » KINTEX 4&5 Hall (21,384㎡) Exhibiting » Cosmetics, Aesthetic, Hair, Body Care, Category Nail, Raw Materials, Packaging, Post-show Results (2016~2019) Smart Beauty Device, etc. Exhibitors Visitors Overseas Buyers On-site Contracts (USD) 51,440 25.7 mil 452 49,393 430 430 48,303 400 21 mil 46,318 2,242 2,682 2,400 16.6 mil 1,459 1,010 673 3 mil 2014 2015 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 2020 Online Show Results Exhibitors Overseas Buyers Online Visitors 99 100 46,853 (Foreign Visitors, 20%) Consultation Result Consultation Satisfaction Re-attendance 1.6 % 1.6 % Satised 9.9 % 160 15.9 % No. of Consulations Very Satised Optimistic 54.7 % Average Contracts Proposed 26.2 % Not Considering 545 Very Unsatised 90.1 % * 28.7 mil USD worth Unsatised Gallery K-BEAUTY GLOBAL NETWORK Gateway to New Markets 2019 Show Results Exhibitor Satisfaction Exhibitors 60 Exhibitors, 66 Booths 89 % What » K-BEAUTY EXPO TAIWAN 2021 Visitors % 66.13 % 67.3 When » 13(Fri) ~ 16(Mon), August, 2021 192,548 (Co-located) Where » TWTC, Taipei, Taiwan Contracts Proposed Organizer » 6.5 mil USD Size » 30,000㎡ (Co-located) No. of Exhibitors » 65(Korean), 200(Co-located) Actual Contracts Made 1.5 mil USD Visitors » 20,000 2017 2018 2019 2019 Show Results What » K-BEAUTY EXPO INDONESIA 2021 Exhibitors Exhibitor Satisfaction 9 Countries 120 Exhibitors, 72.8 % When » 24(Wed) ~ 26(Fri), November, 2021 140 Booths Where » JIExpo, Jakarta, Indonesia Visitors Contracts Proposed Organizer » 8,213 63 mil USD Size » 4,000㎡ (Co-located) Buyers No. of Exhibitors » 60(Korean), 90(Int’l) 33 Countries, 350 Companies Visitors » 10,000 2020 Show Results Contracts Proosed (USD) Exhibitors 8 Countries 99 Exhibitors, 41.8 mil What » K-BEAUTY EXPO VIETNAM 2021 118 Booths Visitors When » 4(Thu) ~ 6(Sat), November, 2021 4,741 27.6 mil Where » SECC, HCMC, Vietnam 23.6 mil Organizer » Buyers 8 Countries, 81 Companies Size » 5,000㎡ No. of Exhibitors » 100(Korean), 50(Int’l) Re-attendance intention 76.36 % Visitors » 10,000 2017 2018 2019 2019 Show Results Actual Contracts Made (USD) Exhibitors 200 Exhibitors, 250 Booths 22.1 mil What » K-BEAUTY EXPO BANGKOK 2021 Visitors When » 16(Thu) ~ 18(Sat), December, 2021 8,143 Where » BITEC, 101 Hall, Bangkok, Thailand Organizer » Buyers 1,028 Size » 5,480m² 4.8 mil No. of Exhibitors »120(Korean), 130(Int’l) Export Consultation 1.6 mil 1.8 mil 1,436 times Visitors » 10,000 2016 2017 2018 2019 2021 K-BEAUTY EXPO SUCCESS STRATEGY 1 Cutting-edge Hybrid Event » On-and-Offline double-track promotion Beauty Trendsetter 2 » Programs and Seminars related to recent issues and trends Discovering K-Beauty Innovative Hidden Champions 3 » Debut stage for market-leading hidden champions Diverse Programs for Customer Success 4 » Product Promoting Business Programs for New Markets Why K-BEAUTY EXPO? K-BEAUTY EXPO KOREA SNS B2B promotions to Viral marketing via Various additional programs 1,500 buyers from overseas 50,000 visitors K-Beauty SNS for exhibitor promotion K-BEAUTY EXPO GLOBAL No.1 ‘K-BEAUTY’ EXPO, no more Co-locating with one of the Export consultation program Application discounts for Korean Pavilion largest local beauty shows with local buyers SMEs’ overseas participation Contacts Event K-BEAUTY TEAM Mi-Seon Hwang | +82-31-995-8223 | [email protected] K-BEAUTY EXPO KOREA Chloe Lee | +82-31-995-8045 | [email protected] Adam Seo | +82-31-995-8047 | [email protected] Eli Kim | +82-31-995-8224 | [email protected] K-BEAUTY EXPO GLOBAL Tommy Park | +82-31-995-8043 | [email protected] Website www.kbeautyexpo.com.