2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Dec 2019 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) Montblanc Global, McDonald's US 1 10 Wieden + Kennedy project, Fisher-Price US, HBO US, 57.0 Equinox Fitness US 50.0 26 Netflix US, C&A US TripAdvisor US, Roc Beauty US, 2 1 Mother 42.0 42.0 10 Instagram US Project Bayer OTC brands Global, TaxAct 3 2 MullenLowe Group 41.9 41.9 11 US, AVIS US ADT Inc. US, TGI Fridays US, GSK 4 3 McCann WorldGroup 36.5 34.8 4 pharmaceuticals Global Groupon Us, Kiwis Zespri US, Aena 5 4 Ogilvy 44.8 Kimberly-Clark Brands US, EMEA 33.8 15 Videos US Corrs Light US, Facebook 6 5 Leo Burnett 33.0 33.0 2 Messenger Global Universal Music Group US, Michael’ 7 6 R/GA 32.7 32.2 24 s Stores US, Texas Capital Bank US GSK pharmaceuticals Global 8 7 Publicis Groupe 30.0 30.0 1 creative Groupon US, Mountain Dew(PepsiCo 9 14 TBWA 31.5 Accenture Interactive 27.5 6 Brand) US, University of Phoenix US State Farm US, iShares Global, 10 8 DDB 39.7 State Farm US (Part) 24.7 8 PlayStation Global, Corona Building 11 11 Johannes Leonardo Volkswagen US, Gap US 24.8 Truly Hard Seltzer US 23.8 3 Kimberly Clark (baby and childcare 12 12 Accenture Interactive 22.0 22.0 2 business) Global Tylenol, Listerine, Zyrtec US, 13 9 Doner 24.0 Bush's Best US 21.5 3 Nature's Bounty US, Premier Health TNT & TBS US, GNC US, Align 14 13 Havas Worldwide 45.5 Jack Daniel's, Brown-Forman Global 20.5 44 Technology APAC, AB InBev Equinox Fitness US, Kimberly-Clark 15 17 Droga5 24.6 Nature's Bounty US 20.1 6 Brands US, EMEA, GoCompare US, Porsche Global, Stars Group Global, 16 15 Anomaly 18.5 18.5 5 Johnnie Walker Global, Vodafone 17 16 McKinney Little Caesars US 18.2 18.2 2 18 18 Publicis Mondelez Global, AXA Global 16.0 16.0 2 19= 19= The Marketing Arm State Farm (Part) US 15.0 15.0 1 Pantone Global, Brooks Running 19= 19= Huge 15.0 15.0 3 Company 2019(Jan-Dec) 814.4 459 2018(Jan-Dec) 742.8 690 YoY Comparison: 9.6% -33.5% 1 2019 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Dec 2019 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) Captain Ds US, Capital One US, 1 1 Horizon Media Biofreeze US, Sundial US, Northwell 146.4 Blue Buffalo (Part) US 143.8 60 Health System US, Kroger US, Lyft Grey Goose (Digital) Global, Patron 2 2 OMD Global Project, McDonald's US, Walt 141.2 Levi Strauss US 134.7 17 Disney Company Global 3 3 Carat Procter & Gamble, Vodafone Global 97.5 Re/Max US 95.6 2 Peacock US, US Marine Corps US, 4 5 Mindshare Hearinglife US, Allergan US, Dyson 33.0 GSK Pfizer OTC Global 31.3 12 Global Navy Federal Credit Union US, 5 4 MediaHub Ecobee US, Sennheiser Global, 29.2 29.2 13 Pinterest US, Pluto TV US The Stars Group Global, TikTok 6 6 PHD Global, WeWork US, Chuck E. 21.6 Ferrero Global 18.6 7 Cheese US, Waze US Novartis Global, Vistaprint N. 7 7 Starcom 22.5 Hallmark Cards 18.3 2 America Rayovac (Energizer Holdings) US, 8 8 Universal McCann 16.9 Stop & Shop 15.9 7 Armor US, Levi Strauss US, Aetna 9 23 dentsu X Upfield Global 5.2 5.2 2 Valvoline US, Nintendo US, Keurig 10 9 Initiative 6.5 Ecobee US 4.0 4 Dr Pepper US, Deliveroo Glbl ex UK 11 10 M/SIX Electronic Arts Global 3.2 3.2 2 12= 11= Empower PetSmart US 2.5 2.5 3 12= 11= Arena Media Travelocity US 2.5 2.5 1 14 - MaxAudience U.S. Air Force 2.0 2.0 1 15 - Tombras Re/Max US 1.9 1.9 2 16 - Resolution Virgin Voyages 1.8 1.8 1 17 - Moxie Atlanta Ruth Chris Steakhouse 1.5 1.5 1 18 13 Crossmedia Etihad Airways Global 1.3 1.3 1 NBC Universal Entertainment US, 19= 14= Spark Foundry 1.0 1.0 2 MCM Worldwide US 19= 14= BSSP Columbia Sportswear US 1.0 1.0 1 2019(Jan-Dec) 366.6 201 2018(Jan-Dec) 362.3 213 YoY Comparison: 1.2% -5.6% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI. 2.