THE SEAWORLD VISION: To Be Recognized Globally For Achieving New Levels Of Distinction And Respect By Leading the Industry With Live Marine Animal Experience, Innovative Entertainment, Education, Research and Conservation That Ensures Our Growth and Success. SeaWorld Master Plan Update Vision TABLE OF CONTENTS SECTION PAGE Executive Summary ......................................................................................................................... E-1 I. Introduction ............................................................................................................................ I-1 A. Purpose and Need .................................................................................................................................. I-1 B. Planning Process ..................................................................................................................................... I-1 C. Community Outreach and Issue Analysis .......................................................................................... I-2 II. The Master Plan .................................................................................................................... II-1 A. Setting ...................................................................................................................................................... II-1 B. Overview ................................................................................................................................................. II-3 C. Existing Facilities and Entitlements ................................................................................................... II-4 D. Proposed Conceptual Development Program ................................................................................. II-10 E. Fireworks Displays ............................................................................................................................... II-28 III. Development Criteria ........................................................................................................... III-1 A. Development Height ........................................................................................................................... III-1 B. Setback and Buffers ............................................................................................................................. III-3 C. Additional Criteria ................................................................................................................................ III-5 IV. Design Guidelines ................................................................................................................. IV-1 A. Landscape Design................................................................................................................................. IV-2 B. Lighting ................................................................................................................................................. IV-21 C. Signs ....................................................................................................................................................... IV-23 D. Architecture .......................................................................................................................................... IV-24 V. Regulatory Framework .......................................................................................................... V-1 A. Governing Acts, Documents, Policies and Agencies ...................................................................... V-1 B. Implementation...................................................................................................................................... V-2 C. Plan Amendment Process .................................................................................................................... V-5 Appendix Issue Analysis ................................................................................................................................................................ A-1 SeaWorld Master Plan Update i LIST OF FIGURES FIGURES PAGE II-1 Site Location Map ...................................................................................................................................... II-2 II-2 Existing SeaWorld Site Plan ..................................................................................................................... II-9 II-3 Conceptual Development Plan ............................................................................................................... II-11 II-3a Shoreline Access Improvements ............................................................................................................ II-12 II-4 Conceptual Special Events Center Elevation........................................................................................ II-13 II-5 Conceptual Educational Facility Site Plan ............................................................................................. II-14 II-6 Conceptual Educational Facility Elevation ........................................................................................... II-15 II-7 Conceptual Front Gate Renovation Site Plan ...................................................................................... II-16 II-8 Conceptual Front Gate Renovation Perspective Drawing ................................................................. II-17 II-9 Conceptual Splashdown Ride Elevation ................................................................................................ II-19 II-10 Conceptual Hotel and Marina Expansion Site Plan ............................................................................ II-27 III-1 Height Analysis .......................................................................................................................................... III-2 III-2 Setback and Landscape Buffer Plan ....................................................................................................... III-4 IV-1 Landscape Zones ....................................................................................................................................... IV-4 IV-2 Sea World Drive ........................................................................................................................................ IV-5 IV-3 Sea World Drive ........................................................................................................................................ IV-6 IV-4 Sea World Drive Section .......................................................................................................................... IV-6 IV-5 South Shores Road Section ...................................................................................................................... IV-6 IV-6 Existing Perez Cove Way Landscape ..................................................................................................... IV-7 IV-7 Existing Perez Cove Way Landscape ..................................................................................................... IV-7 IV-8 Existing Landscape Between the Marina and Hubbs – SeaWorld Research Institute ................... IV-8 IV-9 SeaWorld Marina and Waterfront Stadium ........................................................................................... IV-9 IV-10 SeaWorld Marina and Waterfront Stadium ........................................................................................... IV-9 IV-11 Existing landscape Between Waterfront Stadium and Shark Encounter ........................................ IV-10 IV-12 Existing landscape Between Waterfront Stadium and Shark Encounter ........................................ IV-10 IV-13 Existing Shoreline Between Shark Encounter and South Shores Road .......................................... IV-11 IV-14 Views of Existing Shoreline .................................................................................................................... IV-12 SeaWorld Master Plan Update ii LIST OF FIGURES Continued FIGURES PAGE IV-15 Views of Existing Shoreline .................................................................................................................... IV-12 IV-16 Existing Inner Park Edge Landscape .................................................................................................... IV-13 IV-17 Existing Inner Park Edge Landscape .................................................................................................... IV-13 IV-18 Existing Parking Lot Landscape ............................................................................................................ IV-14 IV-19 Existing Parking Lot Landscape ............................................................................................................ IV-14 IV-20 Existing Guest Parking Lot Landscape ................................................................................................ IV-15 IV-21 Existing Guest Parking Lot Landscape ................................................................................................ IV-15 IV-22 Theme Park Interior Landscape............................................................................................................. IV-16 IV-23 Typical Furnishings .................................................................................................................................. IV-19 IV-24 Typical Furnishings .................................................................................................................................