Please do republish, reproduce or steal. DK, MediaSnackers Founder | e:mediasnackers.com/contact | w: mediasnackers.com MEDIASNACKERS SOCIAL MEDIA Please do republish, reproduce or steal. DK, Founding Director | e:mediasnackers.com/contact | w: mediasnackers.com KEYNOTE LINKS / REFERENCES 1. Intro : Social What-cha-ma-call-it - Social Media vs Social Networking : a related blog post 2. Humanisation Of Brands - Gary Vaynerchuk : the wine guy 3. Social Media Killed B2B - Social Media Killed B2B : a related blog post - Will It Blend : video series illustrating how good your products are - Xerox Blogs : how they do it - Blyth Valley Insurance : illustration of connecting to customers on Twitter 4. Play / ROI - Tom Peters & Seth Godin on Blogging : discussing the ROI of having a blog - Playing Is Learning By Stealth : a related chapter from our book 5. Telling The Wrong Part Of The Story - Process Over Product : a related chapter from our book - Zen And The Heart Of Social Media : our book 6. Control / Competition - Facebook stats 7. New (Media) Tools - Dropbox : shared folder for collaborations - Google Docs : word online / collaborative - YouTube : most popular video hosting platform - Flickr : photo hosting with geolocation - Issuu : creates a digital magazine from pdf/powerpoint - Scribd : for all your documents 8. Embracing Constraints - Mobile Vouchers : a related project page all hyperlinks - - Constraints Liberate Your Imagination : a related chapter from our book please click Masterclass 9. Creating Engagement vs Being Engaging - Blogger : blogging platform - Rework Cheat Sheet : personal story - Bubbl.us : collaborative mindmapping - Moleskine Pen Holder : personal story - Animoto : MTV style slideshows 10. Conversation Is King - Issuu : creates a digital magazine from pdf/powerpoint - Scott Monty, Head of Social Media for Ford : why they do it - SlideShare : online presentations - Conversation, Not Numbers : a related chapter from our book - Google Docs : word online / collaborative - Golden Rule Of Social Media : a related blog post - Audioboo : capturing audio, posting with pic & geolocation 11. Finding New Customers / Clients - SMS Poll - online polling through sms - Finding Customers/Clients/Audiences Is Easy : a related blog post - Twitter : subscribe to people - Advanced Twitter Search : localised searching 12. Button Theory - Button theory : it’s all about pushing buttons 13. Creating Conversation : KLM Surprise - KLM Surprise : beautiful example of using social media to connect with customers and create conversation 14. Change = Doing Something Different - Learn, Unlearn, Relearn : this quote says it all.