t i MM—MM rl '"-^^^~zzz^~-^^ Coca-Cola signed as League's first corporate sponsor BY PETER CONTRERAS $461,450 last year for Public Information 361 academic scholar­ Director ships to students to The University attend Texas univer­ Intcrscholastic sities and colleges. League and Coca- "Other funds Cola have entered derived from this into ah agreement in agreement will go principle that makes toward improving the soft drink com­ theovcrall program," pany the first corpo­ Marshall continued. rate sponsor of UIL "Some of the funds activities. will be designated to Dr. Bailey upgraderegionaland Marshall, UIL director, and Ted Faubel of state meets and tournaments and to de­ Austin, a sales development account velop a greater range of instructional manager for Coca-Cola, made the an­ multi-media materials for teachers and nouncement during the boys' state bas­ students." ketball tournament in Austin in early Funds will also be used to increase March. the interest in and support of UIL pro­ 'The focus of all UIL activities is the grams at the local and state levels, Marshall student," Marshall said. "Academic, ath­ concluded. letic and fine arts contests are created, In return, Coca-Cola gets advertising "organized and administered with the in UIL publications and special recogni­ dominant intention of enriching the stu­ tion at UIL state events, but its name will dent's total educational experience. The not be included in the title of state cham­ UIL has entered the realm of corporate pionships events. sponsorship with the same philosophy." "If we were looking at it strictly as an Under the agreement, the UIL will advertising vehicle, we could have gotten receive 5125,000 in cash, $100,000 for its a lot more bang for our dollar by going scholarship foundation and more than with commercials," said Faubel. "But we $442,00 in services for the 1990-91 school are concerned with the students and year. The Texas Intcrscholastic League education. We have done several things Foundation (TILF) provides scholarships previously in education, but we're invest­ THE THIRD TIME'S EVEN MORE CHARMING. Duncanville's Lori Leverentz (21). Martha to students competing in UIL State Meet ing in the future no t only for ourselves but McClelland and Aimee Thralkill celebrate the Pantherette's 74-51 win over Houston Academic contests. The TILF awarded for the state of Texas." Yates for their third consecutive 5A state girls' basketball title. Photo by Kirk Crippens. Journalism director receives top national award Bobby Hawthorne, director of jour­ New York City in recognition of Haw­ of Texas at Austin. award, and in 1987 received the Pioneer nalism for the University Interschoasltic thorne's "outstanding contributions and Hawthorne joined the UIL in 1977 Award from the National Scholastic Press League and a graduate of The University service to the Intcrscholastic League Press and was named director of journalism in Association, based at the University of of Texas at Austin, was presented the Conference," which he directs. ILPC is 1979. He is a popular workshop and Minnesota. James Frederick Paschal Award as the the nation's largest state association of seminar instructor, is the author of several In 1986, he was one of 12 persons nation's outstanding scholastic press as­ high school student publications and is publications regarding student journal­ selected to serve on" a national panel for sociation director. The award was made based at The University of Texas at Austin. ism, and is widely published in profes­ the Journalism Education Association by the Columbia Scholastic Press Associa­ Hawthorne received his bachelors sional journals. In 1985, he received examining the role of scholastic journal­ tion, March 22 at Columbia University in and masters degrees from The University CSPA's Gold Key Award, its highest ism in the secondary curriculum. : : ] % ; y;-y-^.'fi_} ;• >; '••• •':- :: :• :• '•••'Mi y\.y tyy-tyy y-. iA * '••- •:• It ;.:••>• ^yyyy:::.;'-yy.' yy-y '<'<••:<::•:•:>•: ':•;:>:'•' y •:>., <y'y > •••::'•::•':>: 'y' y y'y y'yyy * *•:• ;i o: :io,' v* :i •: ;• ;: :'•;: :•:'••;. y. y.y. ;:;:v. B^3^^ ** ** Education and society Be ready Editor's note: The following article is reprinted country's educational problems will not be solved from the October, 1989 issue of The Maine Principal, until we, as a nation, take a long hard look at our the official newsletter of the Maine Secondary School societal values. Scott Thomson of NASSP claims that, or be sorry Principals' Association. "When citizens look, at their schools, they see a mirror of society." Emotions run high over athletic events. By RICHARD W. TYLER Noting that rock stars receive far greater Special precautions must be taken to insure attention and salaries than scientists, Thomson In the 1930s, Will Rogers was famous for proper control of both crowds and players, to charges that Americans fail to value education as beginning his comedy routine with the line, "All I avoid actions or incidents which could embar­ they sould. The clear message for American youth, know is what I read in the newspaper." rass the school and the community. he claims, is that it's more important to be a good In the 1980s this is all too true for many The principal is responsible for seeing that Americans. Imagine for a moment that all you know consumer than a good student. In fact, Teenage Research Unlimited, a marketing research firm, has proper arrangements are made to conduct about American schools is what you read in the contests in an educational fashion. This means newspapers or see on television. Your perception found that advertisers are now designing their ads to appeal to fifteen-year-olds. Small wonder that proper placement of students and fans in the would be dismal indeed! You would read and hear stands, patrol of grounds adjacent to the area, that most tenth graders don't know when Lincoln was students are so easily convinced that education is a relatively low priority in their lives. adequate policing both inside and outside the president, aren't sure where Iran is, and cannot facility and publicizing among students, play­ The efforts to reform and improve schools will compete with their peers from a dozen other ers and fans the proper attitude of courtesy and succeed only if and when we as a nation begin to pay countries. You would also read (and hear) that we sportsmanship. invest more dollars in education than any other attention to the social context in which our young The coach must cond uct himself so that he country. Your confidence in America's public schools people are raised and if and when we begin to value or she creates no unnecessary tension. The would understandably be shaken. education more than the immediate gratification of coach who gesticulates and questions officials' Those of us who work in secondary education consumerism. Only then may we begin to hope for real improvement in our schools. decisions is indirectly inciting fans toward know that there are problems. We also know that our misconduct. The coach must accept decisions of the officials and not use the newspaper, the radio, the trelevision or any other means of Responsible behavior needed publicity ot deride officials. Without officials, we could not have games. Editor's note: The following letter is in response to the I clearly believe that you hit on a very important Of course, officials may make mistakes article, "Raucous Behavior Must Not Be Tolerated," by Dr. chord, one which the late California educator and occasionally, but they make no more than the Tim K. Westerburg, published in the February Leaguer. lawmaker, Dr. Hayakawa, also deemed important. coaches and players do in game play. Officials By ALICE B. WATTS He said that he could make a good educated guess are guests of the school and of the comunity Cole High School. San Antonio about how really good a school was by observing that and should be so treated. They should, as a Your article containing the burning question school's spirit in action. matter of custom, be given adequate police about the wisdom of teaching students to blame I am a Spanish and English teacher and a protection. someone else for their own shortcomings, even when participant of many of life's educational activities Should an incident occur, the school should that lesson is taught unwittingly, is very appropriate. including being a former summer camp counselor, insist that the person involved be arraigned, Thank you for stating the case so clearly, and for swimming instructor, Sunday school teacher, and Girl prosecuted and penalized. making a clear case for avoiding such a situation. School leader. Responsible behavior is the visible Let's work together to insure that our We adults in the public school community have an sign of a responsible human being. What could be athletic program is conducted in an educa­ important responsibility to set the tone, the example important a goal for educators to strive for than to tional fashion and that no school su f fers through and the atmosphere at athletic and at academic enable students to be responsible human beings of misconduct of its fans, students, coaches or activities. The leadership in that comunity needs to good will? I hope that you do not become other faculty. set up a general posture toward prevailing behavior discouraged and slow down in your quest for ways to so that the community knows what is supportive and accomplish this goal. I know from what you wrote that acceptable, and what, on the other hand, is you will not give up. I therefore enlist my full support destructive, rude and unacceptable. which you called or in your fine article. athletic director, Lubbock ISD; Mr.