01 PREMIUM SOFT Category Insights DRINKS GREW BY SOFT DRINKS ARE OF IN THE KEY IMPORTANCE FOR % +75YEAR ON YEAR UK IN LICENSED profitable TRADE3 growth 1 They rd are the in BIGGEST CATEGORY NOW ACCOUNTING FOR 1 IN 4 DRINKS SOLD IN3 THE ADULTS DO NOT 4 58% ON-TRADE DRINK ALCOHOL OF CONSUMERS 1 5 SAY: "I would like to see a A VENUE’S CASH MARGIN greater range of premium ON MIXERS BY soft drinks in bars, pubs 2 & restaurants" 5 KS MARK RIN ET % D I T S 25 F W O S O R L ...£4.27BN T A H T . O . T Sources: 1. CGA Data to 01.10.16. INCREASE Premium Mixers can 2.Sample of On-Trade accounts stocking Fever-Tree Premium Mixers in 2016. 3.CGA Dec 2015 MAT Value Sales. WITH A VALUE OVER THE 4.Health & Social Care Information GROWTH OF LATEST MAT6 Centre Statistics on Alcohol 2015. + % 5.Mintel 2014. 6.CGA On-Premise Measurement Growth4.6 Service Data to 06.08.2016. 02 03 Adult Premium Belvoir OF CONSUMERS Belvoir Elderflower Presse 016296 12 x 250ml ARE WILLING TO PAY MORE Belvoir Organic Ginger Beer 017379 12 x 250ml FO A PREMIUM Belvoir Raspberry Lemonade 016297 12 x 250ml % PRODUCT* 65 Bottle Green Bottle Green Cox’s Apple Presse 061093 12 x 275ml Bottle Green Elderflower 059668 12 x 275ml Bottle Green Lemonade & Mint 013733 12 x 275ml On-Trade consumers might be venturing out less frequently but when Bottle Green Pomegranate & Elderflower 059874 12 x 275ml they do, their expectations have never been higher. Whether they are out Bundaberg with friends for a post work G&T or out with family at the weekend, the Bungaberg Blood Orange 017355 12 x 375ml On-Trade is expected to deliver a better experience than a drink at home. Bundaberg Ginger Beer 017358 12 x 375ml Premium quality drinks, in every category, play a key part in this experience. Bundaberg Lemon, Lime & Bitters 017369 12 x 375ml Remember 65% of consumers are willing to pay more for a premium product!* Bundaberg Root Beer 017356 12 x 375ml Cawston Press CANS Cawston Press Cloudy Apple 000000 24 x 330ml Cawston Press Elderflower & Lemon 015823 24 x 330ml Cawston Press Rhubarb 015822 24 x 330ml Fentimans Fentimans Dandelion & Burdock 057533 12 x 275ml Fentimans Elderflower 015598 12 x 275ml Fentimans Ginger Beer 056860 12 x 275ml Fentimans Lemonade 057534 12 x 275ml Fentimans Mandarin and Seville Orange 060796 12 x 275ml Fentimans Rose Lemonade 060794 12 x 275ml Franklin & Sons Franklin & Sons Apple & Rhubarb 015306 12 x 275ml Franklin & Sons Dandelion & Burdock 015307 12 x 275ml Franklin & Sons Ginger Beer 016547 12 x 275ml Franklin & Sons Strawberry & Raspberry 015302 12 x 275ml J2O J2O Spritz Apple & Watermelon 013630 24 x 275ml J2O Spritz Peach & Apricot 013632 24 x 275ml J2O Spritz Pear & Raspberry 013633 24 x 275ml Lipton Lipton Ice Tea Peach 014286 24 x 330ml All products are available in glass bottle format unless otherwise stated. *CGA Peach BrandTrack February 2016. 04 05 Adult Premium...continued R Whites R Whites Cloudy Lemonade 016616 24 x 330ml R Whites Pear & Elderflower 016617 24 x 330ml R Whites Raspberry Lemonade 016618 24 x 330ml San Pellegrino CANS San Pellegrino Aranciata 013722 24 x 330ml San Pellegrino Aranciata Rossa 015507 24 x 330ml San Pellegrino Limonata 013721 24 x 330ml Schweppes * Appletiser 056990 24 x 275ml Appletiser Pomegranate 013067 24 x 275ml 33% OF CONSUMERS CITE quality OF DRINK BRANDS AS influential IN THE DECISION TO DRINK... soft drinksout-of-home All products are available in glass bottle format unless otherwise stated. *CGA Peach BrandTrack, Feb 2016 06 07 Mixers 125ML STANDARD MIXER Britvic Britvic Bitter Lemon 057269 24 x 125ml Britvic Diet Lemonade 016805 24 x 125ml Britvic Ginger Ale 057270 24 x 125ml Britvic Low Calorie Tonic 057271 24 x 125ml Britvic Tonic 057272 24 x 125ml The right range of mixers and juices can open up new revenue streams for Schweppes Schweppes Canada Dry Ginger Ale 056914 24 x 125ml any outlet. Premium brands offer the opportunity for your customers to Schweppes Bitter Lemon 056913 24 x 125ml trade up to something a bit more special (and profitable). Flavoured tonics Schweppes Slimline Tonic 056912 24 x 125ml can offer a great way to personalise that G&T (and drive your Gin sales by Schweppes Tonic Water 056911 24 x 125ml matching different Gins to the Tonics). Good quality juice is the base for a great Mocktail list, making sure everyone who comes in your door can enjoy a trade-up. Getting this category right can really drive your sales 125ML PREMIUM MIXER and customer satisfaction. Fentimans Fentimans Light Tonic 060793 24 x 125ml Fentimans Tonic 057806 24 x 125ml Fentimans Pink Grapefruit Tonic 017532 24 x 125ml 200ML STANDARD MIXER Britvic Britvic Ginger Ale 016608 24 x 200ml Britvic Ginger Beer 016612 24 x 200ml Britvic Low Calorie Bitter Lemon 016609 24 x 200ml Britvic Low Calorie Tonic Water 016607 24 x 200ml Britvic Soda Water 016606 24 x 200ml Britvic Tonic Water 016605 24 x 200ml Schweppes Schweppes Canada Dry Ginger Ale 057454 24 x 200ml Schweppes Bitter Lemon 057104 24 x 200ml Schweppes Slimline Bitter Lemon 056892 24 x 200ml Schweppes Ginger Beer 056893 24 x 200ml Schweppes Lemonade 057105 24 x 200ml Schweppes Slimline Tonic 056891 24 x 200ml Schweppes Tonic Water 056890 24 x 200ml All products are available in glass bottle format unless otherwise stated. 08 09 Mixers...continued Juice Drinks...continued 200ML PREMIUM MIXER 200ML JUICE DRINKS Fever-Tree Britvic Britvic Cranberry Juice 016615 24 x 200ml Fever-Tree Tonic Water 013720 24 x 200ml Britvic Grapefruit Juice 016613 24 x 200ml Fever-Tree Light Tonic 013715 24 x 200ml Britvic Orange Juice 016611 24 x 200ml Fever-Tree Elderflower Tonic 014836 24 x 200ml Britvic Pineapple Juice 016614 24 x 200ml Fever-Tree Lemon Tonic 016432 24 x 200ml Britvic Tomato Juice 016610 24 x 200ml Fever-Tree Mediterranean Tonic 015554 24 x 200ml Schweppes Fever-Tree Lemonade 013719 24 x 200ml Schweppes Orange 056981 24 x 200ml Fever-Tree Ginger Ale 013717 24 x 200ml Schweppes Pineapple 056980 24 x 200ml Fever-Tree Madagascan Cola 016803 24 x 200ml Schweppes Tomato 056979 24 x 200ml The London Essence The London Essence Tonic 017421 24 x 200ml 250ML JUICE DRINKS The London Essence Bitter Orange & Elderflower Tonic 017422 24 x 200ml Britvic 100 The London Essence Grapefruit & Rosemary Tonic 017420 24 x 200ml Britvic 100 Apple 058241 24 x 250ml The London Essence Ginger Ale 017423 24 x 200ml Britvic 100 Orange 058240 24 x 250ml 275ML JUICE DRINKS J2O J2O Apple & Mango 056724 24 x 275ml Juice Drinks J2O Apple & Raspberry 057013 24 x 275ml J2O Orange & Passion Fruit 056725 24 x 275ml 125ML JUICE DRINKS Britvic 330ML JUICE DRINKS Britvic Grapefruit 057267 24 x 125ml J2O Britvic Orange 057268 24 x 125ml J2O Apple & Mango PET 057330 24 x 330ml J2O Orange & Passion Fruit PET 057331 24 x 330ml Britvic Pineapple 057266 24 x 125ml Schweppes 1L JUICE CARTONS Schweppes Orange 056900 24 x 125ml Schweppes Pineapple 056901 24 x 125ml Delmonte Delmonte Pineapple 015153 6 x 1l Schweppes Tomato 056902 24 x 125ml eager eager Apple (cloudy) 059671 8 x 1l eager Cranberry 017310 8 x 1l eager Orange (smooth) 059672 8 x 1l eager Pineapple 059673 8 x 1l Sunpride Sunpride Apple 057996 12 x 1l Sunpride Cranberry 057994 12 x 1l Sunpride Orange 057536 12 x 1l All products are available in glass bottle format unless otherwise stated. All products are available in glass bottle format unless otherwise stated. 10 11 Carbonates & Energy 7 Up 7UP Free 013626 24 x 330ml 7UP Free PET 057978 24 x 600ml 7UP PET 057117 24 x 500ml Adcocks Soda Syphons 057411 6 x 850ml Barrs Barr Diet Irn Bru CAN 056618 24 x 330ml Barr Irn Bru CAN 056617 24 x 330ml In total these categories account for over 60% of the total On-Trade volume Britvic Britvic 55 Apple 056755 24 x 275ml of soft drinks. Low calorie options continue to drive sales with cola Britvic 55 Orange 056754 24 x 275ml * making up a key part of the 3.7% growth seen in the last 12 months. Coca-Cola Coca-Cola 056895 24 x 200ml Coca-Cola 056729 24 x 330ml Coca-Cola CAN 056539 24 x 330ml Coca-Cola PET 056867 24 x 500ml Coca-Cola PET 056556 12 x 1.5l Coca-Cola Zero 057149 24 x 330ml Diet Coca-Cola 056894 24 x 200ml Diet Coca-Cola 056730 24 x 330ml Diet Coca-Cola CAN 056557 24 x 330ml Diet Coca-Cola PET 056868 24 x 500ml Diet Coca-Cola PET 057072 12 x 1.5l Halls Halls Lemonade 056538 12 x 1l Old Jamaica Old Jamaica CAN 012898 24 x 330ml Pepsi Diet Pepsi 057259 24 x 200ml Diet Pepsi 013624 24 x 330ml Diet Pepsi PET 057979 24 x 600ml Diet Pepsi CAN 056544 24 x 330ml Diet Pepsi PET 057116 12 x 1.5l Pepsi 057261 24 x 200ml Pepsi 013627 24 x 330ml Pepsi CAN 056542 24 x 330ml Pepsi PET 056983 24 x 500ml Pepsi PET 056543 12 x 1.5l * CGA October 2016. All products are available in glass bottle format unless otherwise stated. 12 13 Carbonates...continued Pepsi CONTINUED Pepsi Max 013625 24 x 330ml Pepsi Max PET 057980 24 x 600ml Pepsi Max PET 016183 12 x 1.5l R Whites R Whites Lemonade PET 056541 12 x 1.5l Tango Tango Orange CAN 056546 24 x 330ml * Tango Orange PET 057976 24 x 600ml Tango Orange No Added Sugar CAN 056548 24 x 330ml Ting Ting CAN 017531 24 x 330ml % OF ALCOHOL DRINKING Energy 40 Gatorade late night Gatorade Cool Blue PET 014710 24 x 500ml CONSUMERS Gatorade Orange PET 057619 24 x 500ml HAVE BEEN ON A Kick KickStart Energy CAN 057890 24 x 250ml night out Monster IN THE LAST 6 MONTHS AND Monster Export CAN 015549 12 x 355ml Monster Ultra CAN 015548 12 x 355ml NOT CONSUMED Red Alert Red Alert CAN 059125 24 x 250ml Red Bull alcohol Red Bull CAN 056704 24 x 250ml Red Bull Sugar Free CAN 056897 24 x 250ml All products are available in glass bottle format unless otherwise stated.