BEYOND THE GAME THE NFL SOCIAL RESPONSIBILITY REPORT – 2016 SEASON MISSION The NFL will implement consistent and thoughtful responses to societal issues by educating the NFL family, instituting transparent league policies, and actively engaging with communities to positively impact society. Cover Photos from left to right: AP Photo/Greg Payan, AP Photo/James Kenney Inside Cover: AP Photo/Roger Steinman MESSAGE FROM NFL COMMISSIONER ROGER GOODELL No matter the season, the NFL is determined to be a force for positive change. The commitment to serve our communities unfolds year-round through the volunteerism and philanthropy of owners, teams, players, coaches, and staff. The 2016 season successfully engaged communities across the nation through initiatives including the Crucial Catch breast cancer awareness campaign, our youth health and wellness program called NFL PLAY 60, and Salute to Service, which recognizes and honors the military. We continued our work on health and safety for athletes at all levels through the NFL Foundation, a nonprofit organization representing all 32 NFL clubs. And we implemented year three of our league-wide domestic violence and sexual assault education, now also available for public use. As a league, we are strongly behind helping schools develop students of good character by advancing programs such as Character PlaybookTM, which we launched in partnership with United Way Worldwide. The initiative helps middle-school students cultivate and maintain healthy relationships. NFL players embrace their leadership role by serving communities all year long. The Walter Payton NFL Man of the Year Award highlights the great work of our players. We were all proud to celebrate the 32 team winners during the post-season and to recognize finalists Larry Fitzgerald, Eli Manning, and Greg Olsen during Super Bowl week. With each NFL season, we have an opportunity to build on these accomplishments and fulfill our responsibility as leaders by developing new ways to help people and programs that need our support. The NFL will continue to stand for football and community. We embrace our role and are proud to be in a position to unify and serve our communities. Roger Goodell, NFL Commissioner OFF-THE-FIELD STATS ENCOURAGING YOUTH ATHLETICS AND HEALTHY LIVING FOSTERING SOCIAL RESPONSIBILITY NEARLY 7,300 YOUTH LEAGUES AND IN 2016, MORE MORE THAN MORE THAN 2,300 HIGH SCHOOLS THAN 6,000 TEAM 1.4 MILLION FANS are enrolled in USA Football’s Heads Up Football program EMPLOYEES AND HAVE SIGNED UP PERSONNEL TO BE DESIGNATED MORE THAN MORE THAN PARTICIPATED IN DRIVERS through the 3,400 NFL FLAG $1 MILLION alcohol-abuse, domestic- NFL-MADD partnership over POWERED BY USA CONTRIBUTED violence, and sexual-assault the last five years educational programs FOOTBALL FLAG TO FREE YOUTH ESSENTIALS KITS FOOTBALL CAMPS distributed this school hosted by current and SUPPORTING OUR COMMUNITIES year impacting nearly former NFL players 1.9 million youth $65,000 RAISED $400,000 to date for players’ causes by CONTRIBUTED NFL Auction, which auctioned to OneOrlando Fund by 16 MILLION $55 MILLION off players’ cleats from the NFL Foundation and three STUDENTS ARE FROM THE NFL My Cause My Cleats campaign Florida-based NFL teams MORE ACTIVE FOUNDATION AND 13 MILLION TO REVITALIZE MORE THAN $5 MILLION TO MILITARY MORE ARE 482 FIELDS APPRECIATION NONPROFITS EATING HEALTHY for youth athletics in 2016, bringing the total to more than $15 million since 2011 since 1998 through Fuel Up to PLAY 60 $1 MILLION SUPER BOWL LEGACY GRANT given by the NFL Foundation to Houston nonprofits BEYOND THE GAME | THE NFL SOCIAL RESPONSIBILITY REPORT – 2016 SEASON AP Photo/Aaron M. Sprecher TABLE OF CONTENTS Continuing to Make an Impact Off the Field .................................................................................. 6 Walter Payton NFL Man of the Year Award .............................................................................. 7 Salute to Service .........................................................................................................................12 NFL Events Bring Lasting Legacies ........................................................................................14 Continuing to Encourage Healthier Communities ...................................................................... 18 Celebrating Youth Health & Wellness through the NFL PLAY 60 Movement ..................19 Continuing the Fight Against Cancer .....................................................................................24 NFL Foundation ..........................................................................................................................25 Committed to a Stronger Society ..................................................................................................34 Every Cleat Tells a Story ...........................................................................................................35 Ongoing Education and Outreach ...........................................................................................36 Promoting Diversity and Inclusion .........................................................................................40 CONTINUING TO MAKE AN IMPACT OFF THE FIELD The league, its players, coaches, owners, and staff strive for excellence both on and off the field. Through our ongoing community work and key NFL events like the Super Bowl, Pro Bowl, Draft, and Kickoff, we are proud of our year-round commitment to making positive change nationwide. AP Photo/Jeff Lewis/Invision for NFL for Lewis/Invision AP Photo/Jeff BEYOND THE GAME | THE NFL SOCIAL RESPONSIBILITY REPORT – 2016 SEASON AP Photo/Perry Knotts AP Photo/Perry WALTER PAYTON NFL MAN OF THE YEAR AWARD The WALTER PAYTON NFL MAN OF THE YEAR and New York Giants quarterback ELI MANNING—a total of $1,250,000 will be donated on behalf of the 2016 Award winners. The funds will be AWARD PRESENTED BY NATIONWIDE was allocated as follows: $625,000 in the name of each winner, with $312,500 established in 1970 and renamed in 1999 after going to a charity of Fitzgerald and Manning’s choice and $312,500 supporting the expansion of Character PlaybookTM. the late Hall of Fame Chicago Bears running As the runner-up, Carolina Panthers tight end GREG OLSEN will receive back Walter Payton. The award recognizes a a $125,000 donation that will go toward his foundation, Receptions for player for his excellence on and off the field Research, which provides resources to enhance the lives of those affected by cardiovascular diseases and cancer, and a $125,000 donation in his and is among the league’s most prestigious name to expand Character PlaybookTM. In addition, the 29 team winners awards. Each team nominates one player as its will receive a $50,000 donation to their charity of choice and an additional TM Man of the Year who is then eligible to win the $50,000 donation in their name to Character Playbook . Donations are courtesy of the NFL Foundation, Nationwide, and United Way Worldwide. national award. These players represent the To further celebrate and promote the 32 nominees, Nationwide, the best of the NFL’s commitment to philanthropy presenting sponsor of the Award, hosted the second annual Charity and community impact. Challenge. The month-long social media contest gave NFL fans the opportunity to show support for their favorite nominee and offered players This year, in addition to a donation to a charity of his choice, each a chance to secure a $25,000 donation to their charity of choice, courtesy nominee received a donation in his name to support the expansion of of Nationwide. Fans were invited to vote for their favorite nominee by NFL AND UNITED WAY’S CHARACTER PLAYBOOKTM PROGRAM across using that player’s unique hashtag. The player hashtag that generated all NFL markets. Character PlaybookTM, operated by EverFi, is a national the most mentions was Greg Olsen, who received a $25,000 donation education initiative focused on youth character development and building to his Receptions for Research foundation. As a show of appreciation to healthy relationships. runner-up Torrey Smith and his fans for their participation, Nationwide also donated $10,000 to The Torrey Smith Family Fund. As a result of the enhanced contributions and the fact that there were two award recipients—Arizona Cardinals wide receiver LARRY FITZGERALD For additional information, visit NFL.com/manoftheyear. PAGE 7 2016 WALTER PAYTON NFL MAN OF THE YEAR Arizona Cardinals Atlanta Falcons Baltimore Ravens Larry Fitzgerald Matt Ryan Steve Smith Sr. TEAM NOMINEES “ We’re proud to honor these outstanding men who represent the NFL’s best on and off the Buffalo Bills Carolina Panthers Chicago Bears field. Our players have a unique Eric Wood Greg Olsen Sam Acho platform to make a difference far beyond the field of play. We salute these individuals, who are exemplary in their commitment to making a positive impact in communities across the globe Cincinnati Bengals Cleveland Browns Dallas Cowboys through their dedicated service Andy Dalton Joe Thomas Sean Lee and philanthropic efforts.” — NFL Commissioner Roger Goodell Denver Broncos Detroit Lions Green Bay Packers Virgil Green Don Carey Jayrone Elliott BEYOND THE GAME | THE NFL SOCIAL RESPONSIBILITY REPORT – 2016 SEASON Houston Texans Indianapolis Colts Jacksonville Jaguars Kansas City Chiefs Los Angeles Rams Brian Cushing Joe Reitz Julius Thomas Alex Smith Johnny Hekker Miami Dolphins Minnesota Vikings New England Patriots New Orleans Saints New York Giants