The Infinite Dial 2014 #infinitedial Methodology Overview • In January/February 2014, Edison Research conducted a national telephone survey of 2,023 people aged 12 and older, using random digit dialing techniques. • Survey offered in both English and Spanish languages. • Both landlines and cell phones were called. • Data weighted to national 12+ population figures. • This is the 22 nd study in the series dating to 1998. • These studies provide estimates of digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes. © 2014 Edison Research and Triton Digital Two-thirds of 18-34 Year-Olds Listen to Online Radio Monthly % By Age Group Who Have Listened to Online Radio in Last Month 66% 59% 47% 12+ 18-34 18-49 Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet © 2014 Edison Research and Triton Digital More than half of all 18-34s have listened to Online Radio in the last week % By Age Group Who Have Listened to Online Radio in Last Week 53% 46% 36% 12+ 18-34 18-49 Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet © 2014 Edison Research and Triton Digital 18-34 Year-Olds are Aware of Many Audio Brands % Aware of… Pandora 84% iHeartRadio 63% iTunes Radio 54% Rhapsody 54% Spotify 44% Google Play All Access 30% Slacker 20% Last.fm 16% TuneIn Radio 13% Radio.com 12% Rdio 8% Songza 7% Stitcher 3% Base: 18-34 year-olds © 2014 Edison Research and Triton Digital Four in Five 18-49 Year-Olds are Aware of Pandora % Aware of… Pandora 80% iHeartRadio 58% iTunes Radio 51% Rhapsody 51% Spotify 36% Google Play All Access 29% Slacker 19% Radio.com 14% TuneIn Radio 13% Last.fm 12% Rdio 6% Songza 6% Stitcher 4% Base: 18-49 year-olds © 2014 Edison Research and Triton Digital Percent by Age Group Who Listened in Last Month 31% Pandora 47% 40% 9% iHeartRadio 11% Age 12+ 11% Age 18-34 8% Age 18-49 iTunes Radio 10% 9% 6% Spotify 11% 7% Brands lower than 6% Age 12+ not shown © 2014 Edison Research and Triton Digital Percent by Age Group Who Listened in Last Week 22% Pandora 35% 30% 5% iHeartRadio 6% Age 12+ 6% Age 18-34 5% Age 18-49 iTunes Radio 7% 6% 4% Spotify 7% 5% Brands lower than 4% Age 12+ not shown © 2014 Edison Research and Triton Digital.