The Past-The Women in Cinema: Ad Deconstruction: Future: Women Has Hollywood Women in Society in the Military Changed at All Pg.54 & Pg. 32 Pg. 40 Have Women Ground Breaking Progressed In Women’s Rights the Last 100 Cases Years? Pg. 22 Women’s History Month 20121 Truly a landmark in women’s history -RU Student Dean of Admissions Miranda Richards, Ph.D Fulfill Your Dreams Riveter’s University, located in the beautiful Antioch, California, is a great opportunity for all women seeking higher education. RU is dedicated to providing a high quality education in a broad range of subjects from criminal justice to liberal arts. The 210 acre campus offers a wide range of majors to nearly 20,000 students. Riveter is a leading university in new innovations providing opportunities to gain hands-on experiences and engage in creative projects that celebrate women. Support Riveter’s University Buy Riveter Wear Riveter’s U. ®2012 2 Table of Contents • Media • Editorials o TED - 36 The Celebration of Women - o o Oprah - 39 5 o Women in Movies - 40 Burgers, Fries, and Sex - 6 o o Angelina Jolie - 42 The Strength of Women – 7 o o CIA – 43 The Gender Gap - 8 o o Sue Chen – 45 • Law o Movie Reviews o Executive Summary - 10 The Help – 46 Hillary Clinton - 10 Iron Jawed Angels - Michelle Obama - 11 46 Eleanor Roosevelt - League of their Own - 11 47 o Legislative Summary - 12 • Deconstruction Women in Senate - 13 o Political Cartoon - 50 Judicial Summary - 16 o o Ad - 54 Sandra Day O’Connor and Ruth Bader Ginsberg – 17 Sonia Sotomayor and Elena Kagan - 18 Our Newest CA Chief Justice - 19 Mother and Daughter – 20 Women’s Rights Cases - 22 Female African American Lawyer - 24 • Education o Education of Women- Christine Laymon - 27 o Asia Grey- Austin Miller - 28 o Thank Goodness for Title IX - 29 • Combat o Past and Present of Women in Military – 32 3 4 prove that there is also Mary Kay Ash, the field of founder of Mary Kay science Cosmetics. Ash began Mary doesn’t have Kay in 1963 and turned it to be male into a multi‐billion dollar dominated. empire that not only speaks There is to what women can also, Grace accomplish when they put Murray their minds to it, but also Hopper, gave millions of women the who was a opportunity to support computer themselves and their scientist, families. one of the The spirits of these women’s first determination should serve programmers for the as an example to those who The Celebration of Women Harvard Mark 1 Computer seek to better themselves and helped develop the first and our nation. Let us all The celebration of complier for a computer remember that our history is programming language. In Women’s History in this our strength as we as we addition to her contributions country began in 1978 as stand united, building on the to computer science Hopper foundation laid by previous “Women’s History Week” in was also Rear Admiral Grace generations. Sonoma County, Calif. Murray Hopper of the United By Khalil logan Senator Orrin Hatch and States Navy. She served in Representative Barbara the navy starting in 1943 during World War II and Mikulski co‐sponsored a joint continued on active duty Congressional resolution until 1986. proclaiming a national Moving out of science and Women’s History Week. In the military, another 1987, Congress expanded traditionally female‐lacking the celebration to a month, field, is business. Helping and March was declared change the view of business Women’s History month. being for men is Indra Nooyi, who is the Chairman and The theme set for women’s CEO of PepsiCo. As CEO she history month this year will has raised the company’s top be Women’s Education and line 10% to 43.3 million Empowerment. So to best dollars and has broken the embrace that we will stereotype of man power in acknowledge a few women the business world, showing who paved the way for that a woman can not only women today. There’s Dr. be in charge but can also Mae Jemison, who was the excel in business. Beside first African American Nooyi’s success as a CEO for astronaut into space, helping a well‐established business, 5 Women as housewives and Soccer moms have been Perspective: used in ads for years, as well as scantily-clad women posing seductively portraying the “perfect woman”. Burgers, Fries & Sex Over time, these social norms have been embedded The Role of Women in Advertisements into our unconscious minds, over and over again, until we have succumbed to the acceptance of such Carl’s Jr. is at it again, with their sexually, inhumanities, such as the sexual objectification of a provocative ads putting their newest burgers in the woman to sell a cheeseburger. Such ads generate an hands of the most sexually appealing women. undermining of a woman’s ability because these ads depict women as weak and inferior—simply just, In this current round of ads, Sports Illustrated sexual objects, used for their beauty and charm. swimsuit model, Kate Upton is the spokesperson for Instead, women should be celebrated for their Carl’s Jr. “Southwest Patty Melt”. The ad displays intellect and character. These ads should exhibit her in a 1950’s-style Drive-in theater, eating the women as the CEO of a company or a professor at rather spicy sandwich while, at the same time is our nation’s most prestigious universities—places discarding all of her clothing to the point of no they have already become an integral part of the return, ruffling the feathers of a few vegans and workforce. Women today will continue their battle feminists. against sexism and gender bias in the workplace and so forth but will women gain any ground, if these ads keep knocking them off their feet? Kate Upton (left), Carl’s Jr. newest ploy to gain the attention of hungry, male consumers—like myself. Personally, I try my best to DVR my way out of the sexually tantalizing commercials because I know Upton joins the likes of (left to right),Paris Hilton, Audrina Patridge, Padma Lakshmi and Miss Turkey 2010, Gizem Memiç from previous ad campaigns. what they want—they want us, the male population to buy into the hype and sexual arousal and buy their As much as I loathe these ads I must confess—I’ve burger—but sadly I watch them and many of us have fallen victim to these invasions of my subconscious. fallen into their trap. One thing I’ve noticed is a These hyper sexualized advertisements only strive to pattern in these ads: that women have had a set role persuade you to buy something or at least, leave the in selling products to the opposite gender. product in the back of your head but, that’s okay because there’s a reason these ads even exist—they Since the dawn of advertising, women have a role work, whether you like or not. They help keep radio given to them, without question. Ads like this one and newsprint alive through sponsors and and similar only seek remind women of their role in endorsements and help bring useful information to society and catch the eye of a few men. Now, the masses. whether that role is a dainty housewife tending to the household or, in our case a provocative, sex symbol Now if you’ll excuse me, I have the most sudden appealing to a man’s sexual fantasies is up to the craving for a burger—go figure. particular ad being viewed or the product being sold. 6 By: Saray Loyola What makes our women so strong? Is it the strength and dedication that they have to keep their families going? Is it the strength they have as single mothers when they provetheir devotion to the well-being of their children to them? Is it the strength they display every day when they rise to the challenges of the modern day? They draw on the strength inherent in women that enabled them to not just bear the burden of past challenges, but overcome them. Today, women continue that noble fight. They fight for their unalienable rights and the ability to live their lives uncontested by anyone. They fight to live in their own homes, by their own rules, and the ability to live in a society that gives them equal representation in the “The Strength of a woman government. They have embraced many is not measured by the roles in society. Not just that of the humble, impact that all her indispensable motherin the home, but also hardships in life have had every profession from doctors to lawyers, on her; but the strength of teachers topolice officers, and even heroes a woman is measured by on distant battlefields defending freedom the extent of her refusal to around the world. They are champions for allow those hardships to equality and defenders of the American dictate her and who she values that we cherish so much. They propel becomes.” American society forward, fighting every - C. Joybell C. inch of the way. They are individuals that are proud of what they are. Theyaresure of themselves and not afraid to declare themselves in the presence of others. They are as benevolent goddesses – strong and powerful, but not lacking in caring or compassion.They are firm in their decisions, but not to foolishness. Theyare balanced in all things. These are the strengths of the women of America. These are our women.