TGL EVENTS MAKE SUMMER TRILL AGAIN TRILL |tril| adjective 1) The intersection of ‘true’ and ‘real.’ 2) An expression describing a rich, authentic experience, likely rooted in Southern American culture. THIS IS TRILL GRILL FEST WE ARE THE CULTURE. Food. Music. Culture. Fun. An annual festival delivering mouthwatering food, heart-pumping tunes, and an atmosphere of fun and love, we deliver that authentic southern hospitality + hip hop experience to those who long for it. We don’t just say ‘do it for the culture,’ we ARE the culture. TRILL GRILL FEST FOOD. MUSIC. TRILL. WE ARE THE CULTURE. SAME Good Food + Good Music + Good People = Trill Grill Fest What makes us unique? Our ability to combine world-class Grill Masters and exciting musical talent, with unique experiences SUMMER. and all around good people in one high-energy day of fun. Inclusive of DJs, live performances, tasty food trucks, games, NEW rides, and more, Trill Grill Fest caters to urban young professionals, who fully live out the ‘work hard, play harder’ mantra. Attendees from around the country descend on the ENERGY. Nation’s Capital to be a part of this electrifying, share-worthy experience. HOW’D WE GET HERE? WHAT STARTED AS A BACKYARD BBQ between friends has grown into one of the summer’s most anGcipated music, food, and experience fesGvAls in just 5 short years… 2018: The success of our 2017 festival inspired a move to RFK Festival Grounds, allowing for more people and From 2014 to 2016: more fun. Featured headliners were Big K.R.I.T., fresh off his nationwide tour, and Texas Legend / Trill Grill shifted locations from NYC to Washington, DC, Southern Hip Hop Pioneer, Bun B. We also Beyond that: home of Stevie’s alma mater, and a large number of friends welcomed more food options and on-site attractions. Trill Grill Fest has expansion who would often travel to NYC for the barbecue. With each Oh…and the festival nearly DOUBLED in attendance. in our plans targeting year, word spread a little bit further and more and more markets like Houston, L.A., people would show up. and Atlanta. 2013 2015 2017 2019 2012 BEYOND 2014 2016 2018 It was the summer of 2013: July 1, 2017: In 2019: Fest Founder, Stevie Owens, Trill Grill FEST first hits the scene We’re going harder. The additions of an had the idea to gather his New at Gateway Pavilion in Washington, influencer-judged BBQ Competition, York City friends together for DC. The legendary DJ Mannie bigger, more diverse music artists, and more than just your average Fresh is headliner. brand activations will keep the crowd summertime barbecue. even more engaged. OUR SECRET INGREDIENTS TRILL GRILL FEST THE SAUCE. FOOD. d Trill Grill Fest is the destination for the nation’s best BBQ and Southern- inspired food truck vendors, hand-picked by our staff of locally based foodies, offering a variety of options for both carnivores and vegetarians alike. The Competition: In 2019, we’re adding an all-new aspect to Trill Grill Fest: the Inaugural Trill Grill BBQ Competition. Here, some of the country’s best Grill Masters will be pitted against one another to compete for a CASH PRIZE. A panel of influencer judges will decide who walks away with the cash, crown, and bragging rights of the TrillEST Grill of 2019. “People who go to food festivals don’t just love to eat and drink. They love to post about it on social media, too. The majority of millennials (84%) are likely to post pictures of food while at a food- related event…Speaking of food, 99% of that same millennial crowd say they’d recommend a winery, brewery, or restaurant after sampling product at a festival.” - EVENTBRITE TRILL GRILL FEST THE VIBES. MUSIC. % At Trill Grill Fest, the musical menu is just as important as that of our gifted food vendors. Initially conceived to infuse that Southern musical flavor into whichever city we’re visiting, the musical lineup has evolved to feature Hip Hop, R&B, and Soul genres from artists across the country. Find live performances from noteworthy and trending artists, and high-energy DJ sets in one place; all of which serves as a soundtrack throughout the day, and keeps the crowd partying into the night. PAST TALENT TARGETED TALENT BIG K.R.I.T. 2 CHAINZ BUN B GUCCI MANE DJ MANNIE FRESH JEEZY TRANSLEE TI DJ MR. ROGERS 6LACK “Millennial attendance of music SPEAKERFOXXX KEHLANI festivals has nearly doubled in LITTLE BACON BEAR BIG FREEDIA just three years…29% of millennials have attended a MALCOLM XAVIER ERYKAH BADU music festival in the last 12 DJ CHUBB E. SWAGG ELLA MAI months, compared to only 17% DJ MILLIE in 2014.”- EVENTBRITE TRILL GRILL FEST THE TRILL. FUN. j SUMMER FUN LINEUP Trap Yoga - Flip Cup Tourney - Hookah Lounge Games Tent - Water Slides - Moon Bounce Mechanical Bull - VIP Lounge - Cool Zone In addition to our growing list of summer fun activities, in 2019 we look to add new, branded experiential activations throughout the festival to engage guests, exposing them to both new and well-known brands. “According to a newly-released report, it’s not enough to simply be at the show anymore. Now, millennials are looking for brands to actually do something while there, and most are interested in the ones that give them something they want or need at no charge.” - FORBES TRILL GRILL FEST VENDING / MERCH. Another special ingredient of the Trill Grill Fest is the wide range of vendors with creative and intriguing offerings for our attendees. Our vendor categories include: Art - Clothing & Accessories - Health & Beauty - Recreation - Snacks & Beverages Here, vendors have a unique opportunity to reach thousands of potential consumers in a fun, pressure-free, social atmosphere. Trill Grill Fest is a great place to introduce multicultural millennials to your brand, connect with like-minded individuals, generate leads, and engage with your target audience face-to-face. OUR AUDIENCE TRILL GRILL FEST OUR AUDIENCE BY THE NUMBERS. c 2017 2018 1800+ 3100+ ATTENDEES ATTENDEES 87% U.S.ATTENDEES AFRICAN AMERICAN 73% FEMALE 91% MILLENNIALS 21-35 73% SINGLE *104 SURVEY RESPONDENTS **INTL ATTENDEES FROM SPAIN, CROATIA, AND PERU TRILL GRILL FEST OUR AUDIENCE c BY THE NUMBERS. 80K+ 19% 31% PAGE VIEWS 30% $40-$60K $60-$80K $80K+ HOUSEHOLD HOUSEHOLD HOUSEHOLD INCOME INCOME INCOME 44% 93% 82% SPEND COLLEGE HAVE A $60+ AT DEGREE OR PASSPORT FESTIVALS HIGHER 43% 66% POST TO PREFER SOCIAL MEDIA INSTAGRAM AT LEAST 4X PER WEEK *104 SURVEY RESPONDENTS PARTNERSHIP OPPORTUNITIES VIP PARTNER OFFICIAL PARTNER PRESENTING PARTNER • VIP consumer on-site activation • Category exclusivity • Usage of Trill Grill Fest IP & marks • On-site branding in premium areas (EX: • 15 VIP credentials & 2 backstage credentials • Category exclusivity Backstage, VIP Lounge, Silent Disco, etc.) • Entry/Exit walkway branding • Presented by designation • Listed on digital flyer • Listed on digital flyer • Lock up logo • Listed in select marketing materials: print/ • Promotional messaging: 2 email blasts, 2 tweets, • 20 VIP credentials & 2 backstage credential for radio/outdoor/online/social media 2 Instagram posts and 2 Facebook posts consumer facing contesting • Promotional messaging: 1 email blast, 1 tweet, 1 • On-site activation of sponsor product • 30 general admission tickets for client usage Instagram post and 1 Facebook post • Brand inclusion with one (1) Pre-Trill Grill Fest • Custom press release • Presence on festival website event • Ownership of performance photo gallery on event site • Access to content for brand usage • 3 custom e-blasts • VIP consumer on-site activation • 3 posts from Official Trill Grill Fest Facebook, Twitter, and Instagram handles • One name mention during each set change Trill Grill Fest can create a program tailor made for your brand. We • Opportunity for on-site brand ambassadors will partner with you on ways to best align your brand messaging G with ours so that you resonate among our community. W MAKE SUMMER TRILL AGAIN W We would love to connect with you about making Trill Grill Fest. MARKETING | SPONSORSHIPS VENDING | VOLUNTEERS MEDIA | TALENT [email protected] [email protected] [email protected] TRILL GRILL FEST THANK YOU MAKE SUMMER TRILL AGAIN.