Dubuque Five Flags Civic Center Online Community Survey Summary of Quantified Responses and Verbatim Open-Ended Responses Survey Date: June 14, 2017 through June 28, 2017 Total Responses: 1,086 A. Survey Questionnaire The Five Flags Civic Center has long served as an important community asset for DubuQue and its residents. Its long history can be traced back to the mid-1800 with the opening of hotel and theater facilities in downtown DubuQue. Over the years, Five Flags has served as a critical gathering place in DubuQue, hosting thousands of entertainment, performing arts, sports, conventions, and civic events. The two primary elements of the current Five Flags Civic Center are the 4,000-seat Arena and the 700- seat historic performing arts Theater. In the decades since the last major investment in Five Flags, significant changes have occurred within the event facility industry nationwide. At the same time, additional new event, sports and entertainment facilities have been developed elsewhere in DubuQue and in the region. As such, the City of DubuQue is interested in determining the most appropriate path forward as it relates to the Five Flags Civic Center and its ongoing role in Dubuque. To assist this decision-making, the City has retained an experienced consulting team to conduct a comprehensive feasibility study regarding the future strategy for the Five Flags Civic Center. A key component of this study involves outreach to DubuQue residents to share their voices and opinions regarding the future of Five Flags. This survey is your opportunity to participate in the process to determine the future of the Five Flags Civic Center and the related strategies that will impact downtown DubuQue for years to come. Please be as candid with your responses as possible and know that the information you provide will NOT be added to any type of sales-related database, nor will we attribute your name, email address or other identifying information to the overall results. Thank you in advance for your feedback. Please click on or paste the following link into your browser to access the survey. (ENTER LINK HERE) 1. Please click on the map where you live, or specify the ward within DubuQue in which you reside. If you live outside of the city of DubuQue, please specify your zip code. DUBUQUE FIVE FLAGS CIVIC CENTER COMMUNITY SURVEY – SUMMARY OF RESPONSES November 3, 2017 Page 1 of 123 a. 1st Ward b. 2nd Ward c. 3rd Ward d. 4th Ward e. Outside of DubuQue (please specify zip code) 2. In an effort to exclude you from future distributions of this survey, please provide your email address. Please rest assured that your contact information will NOT be added to any type of sales-related database, nor will we attribute your name, email address or other identifying information to the overall published study results: 3. Please indicate your age a. Under 18 b. 18 to 24 c. 25 to 34 d. 35 to 44 e. 45 to 54 f. 55 to 64 g. 65 to 74 h. 75 or older DUBUQUE FIVE FLAGS CIVIC CENTER COMMUNITY SURVEY – SUMMARY OF RESPONSES November 3, 2017 Page 2 of 123 4. How many family members are there in your household? a. 1 b. 2 c. 3 d. 4 e. 5 f. 6 or more 5. Please indicate the number of family members within your household that fall into the following age ranges (total should equal the number indicated above): a. 6 and under b. 7 to 11 c. 12 to 17 d. 18 to 24 e. 25 to 34 f. 35 to 44 g. 45 to 54 h. 55 to 64 i. 65 to 74 j. 75 or older 6. What is your average annual household income? a. Under $25,000 b. $25,000 to $49,999 c. $50,000 to $74,999 d. $75,000 to $99,999 e. $100,000 to $149,999 f. $150,000 to $199,999 g. $200,000 to $249,999 h. $250,000 or higher i. Prefer not to answer 7. Please indicate your ethnicity a. Caucasian b. Hispanic or Latino c. African American d. Native American or American Indian e. Asian/Pacific Islander f. Other g. Prefer not to answer DUBUQUE FIVE FLAGS CIVIC CENTER COMMUNITY SURVEY – SUMMARY OF RESPONSES November 3, 2017 Page 3 of 123 8. Over the past 12 months, have you been to an event(s) at the Five Flags Center ARENA or Five Flags Center THEATER, or both? a. Five Flags Center ARENA only b. Five Flags Center THEATER only c. Both d. None of the above 9. (If Q.8 = D) Have you ever been to an event at the Five Flags Civic Center? If so, approximately how many years ago? a. Yes. Approximately _____ years ago b. No. c. Unsure. 10. (If Q.8 = A or C) Over the past 12 months, approximately how many events have you attended at the Five Flags Center ARENA? (if exact number unknown, estimated range will suffice) (OPEN ENDED) 11. (If Q.8 = A or C) What events did you attend at the Five Flags Center ARENA? (OPEN ENDED) 12. (If Q.8 = B or C) Over the past 12 months, approximately how many events have you attended at the Five Flags Center THEATER? (if exact number unknown, estimated range will suffice) (OPEN ENDED) 13. (If Q.8 = B or C) What events did you attend at the Five Flags Center THEATER? (OPEN ENDED) 14. Why do you not attend more events at the Five Flags Center? Please select all that apply. a. Not interested in the events booked/scheduled. b. Cost to attend. c. Security/safety concerns. d. Difficulty parking. e. Family obligations/time conflicts. f. Inconvenient or inaccessible facility location. g. Seat comfort / sightlines. h. Lack of Quality facility amenities (i.e., restrooms, concessions, etc.) i. Live too far away. j. Traffic. k. Other (specify). DUBUQUE FIVE FLAGS CIVIC CENTER COMMUNITY SURVEY – SUMMARY OF RESPONSES November 3, 2017 Page 4 of 123 15. (If Q.8 = D and Q.9 = B or C or A > “5”, skip to Q.16) On a scale from 1 to 5, with 1 being “Very Dissatisfied” and 5 being “Very Satisfied”, how would you rate your level of satisfaction with the following elements of the current Five Flags Civic Center? Very Very Dissatisfied Satisfied 1 2 3 4 5 Overall Facility & Location: Vehicle Traffic Flow Parking Access / Convenience Facility Entrance / Exiting Security / Safety Pre/Post Event Things To Do Nearby Related to ARENA events: Number of Restrooms Cleanliness of Restrooms Number of Concession Stands Quality of Concession Offerings Variety of Concession Offerings Seat Sightlines Seat Comfort Seat Price Exterior/Outside Arena Appearance Interior/Inside Arena Appearance Quality of Sound System Cellular Coverage Wifi Coverage Related to THEATER events: Number of Restrooms Cleanliness of Restrooms Quantity of Concession Points of Sale Quality of Concession Offerings Variety of Concession Offerings Seat Sightlines Seat Comfort Seat Price Exterior/Outside Theater Appearance Interior/Inside Theater Appearance Quality of Sound Cellular Coverage Wifi Coverage DUBUQUE FIVE FLAGS CIVIC CENTER COMMUNITY SURVEY – SUMMARY OF RESPONSES November 3, 2017 Page 5 of 123 16. For a typical Five Flags event, how early do you arrive in downtown Dubuque prior to an event at the Five Flags Civic Center? a. ____ minutes early b. ____ hours early 17. For a typical Five Flags event, how late do you stay in downtown Dubuque after to an event at the Five Flags Civic Center? a. ____ minutes late b. ____ hours late 18. What types of activities do you typically do in downtown DubuQue before or after the event? (check all that apply) a. Visit a restaurant for a meal b. Visit a bar / restaurant / coffee shop for drinks c. Shop at retail establishments d. Walk / sightsee / window shop e. Socialize f. Visit the riverfront g. Visit a casino h. Visit the Museum / Aquarium / Waterpark i. Other j. None of the above—get in and out of downtown just for Five Flags event only 19. Where do you typically park when arriving for a Five Flags event? a. City parking garage b. City surface lot c. Metered parking d. Private lot e. Other f. Do not park downtown DUBUQUE FIVE FLAGS CIVIC CENTER COMMUNITY SURVEY – SUMMARY OF RESPONSES November 3, 2017 Page 6 of 123 20. On a scale from 1 to 5, with 1 being “Low Interest” and 5 being “High Interest”, how would you rate your level of anticipated interest in attending or participating in each of the following types of events at a renovated/redeveloped Five Flags Center? Low High Interest Interest 1 2 3 4 5 Touring Concert Acts Family Shows Ice Shows Professional/Minor League Sports Broadway/Musicals Theatricals/Plays Symphony Opera Ballet / Dance Productions Conventions / Conferences Public Shows / Exhibitions Rodeos Monster Trucks / Motocross Civic Events / Festivals / Fairs Graduations / Commencements 21. On a scale from 1 to 5, with 1 being not needed whatsoever and 5 being absolutely necessary, how would you rate the importance of redeveloping/enhancing the Five Flags Center ARENA? Not Absolutely Needed Necessary 1 2 3 4 5 22. What enhancements/improvements to the facility offerings, event programming, surrounding amenities or other enhancements would increase the number of events you attended annually at the Five Flags Center ARENA? (OPEN ENDED) 23. (If Q.17 = 1) If redeveloping/enhancing the Five Flags Center ARENA is not needed, what do you think the space should alternately be used for? (OPEN ENDED) 24. On a scale from 1 to 5, with 1 being not needed whatsoever and 5 being absolutely necessary, how would you rate the importance of redeveloping/enhancing the Five Flags Center THEATER? Not Absolutely Needed Necessary 1 2 3 4 5 DUBUQUE FIVE FLAGS CIVIC CENTER COMMUNITY SURVEY – SUMMARY OF RESPONSES November 3, 2017 Page 7 of 123 25.