BILATERAL COOPERATION OF PEZINOK AND TOURISM DEVELOPMENT PEZINOK 12th November 2010 HISTORY OF COOPERATION • on 21st June 2000 mayors of towns from Pezinok, Neusiedl am See and Mosonmagyaróvár signed a Partnership Agreement • on 17 th June 1994 at the 45the anniversary of duration of partnership relations the Cooperation Agreement between the towns of Pezinok and Mladá Boleslav was signed repeatedly • Cooperation Agreement between the towns of Pezinok and Izola was signed on 22nd April 2006 by mayors of both towns Cooperation objective: - promote and intensify the trans-border contacts at the cultural level, - establish permanent friendly relationships, exchange of experience KEY HAPPENINGS • Week of Pezinokin Neusiedl am See • Cycle marathon of Pezinok – Mosonmagyaróvar – Neusiedl am See – Pezinok • common three-language calendar of happenings • “Culinary paths“ project • “Manor of Pezinok “ • joint presentation of twin towns at the exposition of Slovakiatour in Bratislava • “Muses connect us” project – festival bus • “STREET GALLERY OF TWIN TOWNS“ project SLOVAK WINE ACADEMY OF PEZINOK founded in 2009 in Pezinok • project partners: Weinakademie Austria, Slovak Agricultural University in Nitra, Mendel University of Agriculture and Forestry in Brno • project support: BSK, SAAIC, REVIA • project coordinator: European wine knightage – EVIRS Project objectives: - building educational modules in the field of viticulture and viniculture - strengthening and preservation of cultural heritage of wine regions - tourism support and development in Slovakia - support of international cooperation in this area and formation of the international professional team MVC HISTORY • foundation of MVC association in 1995; at present it has almost 400 members • the seat of ZMVC is in Modra • territory bordered by the Small Carpathian mountains and connecting lines of seats of Bratislava, Senec, Trnava and Smolenice Objectives: • tourism development in the regions of Bratislava and Trnava districts, • increase of viticulture and viniculture quality in Slovakia, • getting to know Slovakia and its regions abroad, • forming professional societies and public-private partnerships in the region MOST SIGNIFICANT ACCOMPANYING EVENTS IN 2011 • 12nd February 2011 – Wine cellars of Pezinok - open cellars in Pezinok • 15th – 16th April 2011 – Wine markets in Pezinok 2011 • 21st May 2011 – Open cellars at St. Urban • 16th – 18th September 2011 – Vinobranie 2011 – traditional vintage festival • 16th -18th September 2011 – Vintage festival in the Town inn– tasting of selected regional wines • November 2011 – Days of open cellars – in wine cellars ranging from Bratislava to Trnava • whole year 2011 – National wine saloon of the Slovak Republic – permanent exposition of top Slovak wines, tasting and sale of wines, tour of historic cellars PLANNED PARTNERSHIPS • VERTOU – France – centre of viticulture • CORMONS – Italy Friuli region 45 km from the harbor of Terst PLANNED PARTNERSHIPS Weak points of trans-national cooperation - limiting mutual contacts by limed funds - language barriers - insufficient human resources and activity coordination with partner towns - issue of partner searching in EU projects - complexity of documents while submitting an application - reserves in marketing communication (printed materials) - absence of marketing strategy in individual towns PLANNED PARTNERSHIPS Weak points of trans-border cooperation - partnerships: - mutual making acquaintance with cultures, quality of wine products - exchange stays within middle schools - exchange of representatives’ experience from municipalities and other interest groups of citizens (students, sportsmen, seniors, entrepreneurs) - gaining inspiration for improvement of life quality in partner cities - formation of personal friendships among citizens of partner towns THANKS FOR THE ATTENTION Ing. Monika Krnáčová Project manager [email protected].