Intel Capital Success Stories NEXT << Investing in Global Innovation: Stories of Intel Capital’s Impact on Portfolio Companies For questions or to submit a story, contact [email protected] (U.S.) This book is a resource to help you to convey the impact Intel Capital [email protected] (Asia) can have on a start-up. Inside is a series of stories on how individual [email protected] (EMEA) portfolio companies have benefitted from an Intel Capital investment. For each story there is a PowerPoint slide for download, background information, supporting facts, and summaries. All assets on each page are approved for external use. Use these resources in speaking engagements, pipeline meetings, presentations, and other channels. 2 << PREVIOUS NEXT << Table of Contents COMPANY INVESTOR CONSISTENT MARKET EMERGING NETWORK GLOBAL IPO ITD SUCCESS M&A EXPERTISE TECHNOLOGY ADD VALUE REGION Anobit ● ● ● ● Israel Aternity ● ● ● U.S.A./Israel Borqs ● ● ● ● ● China Crisp Media ● ● U.S.A. Fulcrum Microsystems ● ● U.S.A. Gudeng ● ● ● ● Taiwan Happiest Minds ● ● ● India IPTEGO ● ● ● Germany Mall.CZ ● ● ● ● ● Czech Republic Miartech ● ● ● ● China NetPosa ● ● ● China Solera ● ● ● ● ● U.S.A. SweetLabs ● ● ● ● U.S.A. V-Cube ● ● ● Japan Virtustream ● ● ● U.S.A. WS02 ● ● ● ● Sri Lanka 3 << << TABLE OF CONTENTS PREVIOUS NEXT << Anobit SUMMARY: POWERPOINT/TALKING POINTS: Recognizing the huge potential of Anobit’s flash memory technology, Intel Capital invested significantly in the company in 2010 and helped pave the way for the company’s acquisition by Apple in 2012. FULL STORY/BACKGROUND: In recent years, a number of high-tech companies have moved away from hard drives in favor of solid state storage, using flash memory chips to make truly mobile computing devices that are small, compact, and energy efficient. As a result, advancements in flash memory capabilities have become increasingly important. Founded in Israel in 2006, fabless semiconductor company Anobit developed a key component to improve the performance of flash memory chips. The company’s proprietary Memory Signal Processing (MSP) technology was designed to improve the speed, endurance, and performance of solid state storage systems while also driving down the cost. Working with colleagues in Intel’s Non-Volatile Memory (NVM) Solutions Group, Intel Capital recognized the huge potential of Anobit’s new technology. Plus, investment managers in Israel were already familiar with Anobit co-founders Ehud Weinstein and Ariel Maislos because both were serial entrepreneurs with successful track records. Years before, Intel Capital had invested in Weinstein’s Libit Signal Processing, acquired by Texas Instru- ments in 1999, and also in Maislos’ Passavé, acquired by PMC-Sierra in 2006. So when Weinstein and Maislos approached them regarding funding for their third investment round, Intel Capital was in. While the investment funds were extremely important, Weinstein says the relationship offered far SUPPORTING FACTS • International investing increased from less than 5 percent of Intel Capital’s investment dollars in more than just money. For starters, the Intel and Intel Capital name itself offered Anobit huge 1998 to about 57 percent in 2012. credibility. Additionally, there were multiple meetings, not just with the investment team, but with Intel business units, including the NVM Solutions group, which both led to an agreement and also • Intel Capital has a 3 person team based in Israel focused exclusively on investing in innovative Israeli technologies. included collaborative discussions on industry issues and potential solutions. What’s more, Anobit executives participated in the Intel Capital Global Summit where they had the opportunity to INVESTMENT SUMMARY connect with potential partners and customers from other companies around the world. Date Invested: 2010 All of these elements added to the value of the company which was ultimately aquired by Location: Israel Apple in 2012. Sector: Manufacturing & Labs Exit: M&A/2012 DOWNLOAD ASSETS: CONTACT INFORMATION: PowerPoint: Download Now Investment Manager: Uri Arazy Managing Director: Marcos Battisti Marketing Contact: Johnny Waterschoot 4 << << TABLE OF CONTENTS PREVIOUS NEXT << Aternity SUMMARY: POWERPOINT/TALKING POINTS: Recognizing the value of Aternity, Intel Capital invested in the company in 2007 and has provided support and connections that have helped the company generate significant revenue. FULL STORY/BACKGROUND: IT organizations face many challenges in their quest to support computing functions across an entire enterprise. One challenge, in particular, is to constantly increase end user productivity by reducing business disruptions. Aternity, an IT Management company, developed a technology that monitors any application on any physical, virtual, or mobile device providing a user-centric vantage point that closes the existing visibility gap with network- and server-centric application performance management tools. By effectively transforming every device into a user experience aware self-monitoring platform, organizations can dramatically reduce business disruptions and increases user productivity. Still, no matter how innovative any solution is, breaking into Fortune 1000 enterprises is a challenge, combined with complex sales cycles. As part of a large corporation itself, Intel Capital is inherently familiar with the challenges of securing large businesses as customers. So when Intel Capital invested in Aternity in 2007, Intel Capital worked collaboratively with the company to help them through the doors of Fortune 1000 companies via events like the Intel Capital Global Summit and Intel Capital Technology Days. One particularly successful exchange took place in 2010, when Aternity President and CEO Trevor Matz was invited to participate in an Intel Capital Technology Day sponsored by a major global financial services firm based in the U.S. At the meeting, Aternity made a presentation to senior IT SUPPORTING FACTS management and technologists from the financial firm on their software and the value it can • After an Intel Capital Technology Day, 80 percent of portfolio companies report some sort of provide to IT Operations and Line of Business application owners. follow-up with the host company. The very next morning the VP of end user services at the financial firm contacted Aternity’s sales • In 2012, Intel Capital facilitated 3,500+ engagements between portfolio companies and customers organization. The company had been searching for a solution to enable it to be more proactive at from Global 2000 companies. the desktop in terms of resolving end user application issues. In addition, the IT team had been seeking a solution to help them benchmark and validate shifts to Windows 7 and VDI. These INVESTMENT SUMMARY benchmarks were conducted around the use of Outlook, as well as boot and log-on times. Date Invested: 2007 Within six months, Aternity closed an initial deal worth $500,000. Within a year, they’d sealed a Location: US/Israel second deal worth $1.2 million. Today, Aternity is deployed on over 15,000 end points throughout the global company, supporting several lines of business. As Matz attests, “Intel Capital Technology Days represent a unique opportunity for young companies to rapidly engage with the decision makers of the Global 2000.” DOWNLOAD ASSETS: CONTACT INFORMATION: To date, Aternity has participated in many of these events, which have influenced directly or PowerPoint: Download Now Investment Manager: Uri Arazy indirectly about half a dozen major business opportunities. Managing Director: Marcos Battisti Marketing Contact: Lee Sessions 5 << << TABLE OF CONTENTS PREVIOUS NEXT << Borqs SUMMARY: POWERPOINT/TALKING POINTS: Intel Capital investment in Borqs opens opportunities in the mobile computing ecosystem, extending Intel’s reach and enabling joint research and development efforts worldwide. FULL STORY/BACKGROUND: Borqs was formed in 2007, just as the mobile computing industry was taking off. Thanks in part to an investment from Intel Capital, the company has quickly risen to the forefront of the industry, commercially launching more than 40 Android* terminal products in 15 countries, with sales exceeding 4 million units. Borqs is dedicated to providing customizable, integrated Android software and hardware platform solutions and end-to-end service platform solutions for mobile operators, terminal OEMs, and chip manufacturers worldwide. The company has shipped a wide range of products, including Android phones, tablets, in-vehicle systems, and home appliances. For Intel, investing in Borqs made sense in part because of the possibility for collaboration. As just one example, in 2012, a team comprising members from Intel and Borqs joined forces in an office in Paris. Within six months, the team had successfully transplanted the Android operating system to the platform of Orange, a major French operator. Borqs is now involved in the research and development of every next-generation chip that Intel releases for the mobile ecosystem, including smartphones as well as tablets. With the help of the Intel Capital investment, Borqs has also expanded its focus to vehicle systems, wearable devices, and even a satellite communications program. Borqs is also an active participant in Intel Capital Technology Days, annual Global Summits, and other Intel Capital business development events. The company views these events as a valuable SUPPORTING FACTS way to extend its business network and grow the business regionally