Product Knowledge ©Copyright 2013 John Paul Mitchell Systems – All Rights Reserved. Printed in the USA. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without prior written permission of the publisher. 1 2 John Paul Mitchell Systems® offers product options to suit every style and need. Using cutting-edge technology and the finest ingredients, we continually produce products that both you and your clients can rely on. Look no further than John Paul Mitchell Systems to find the highest quality professional hair care available. This manual is designed as a reference for professional hairdressers who want a more detailed look at the benefits and key ingredients of Awapuhi Wild Ginger®, Paul Mitchell®, Tea Tree and MITCH® products. This resource will help stylists gain a better understanding of each product and develop greater confidence when using and recommending them in the salon. 3 Table of Contents 2 Section One: Awapuhi Wild Ginger® 14 Section Two: MITCH® 22 Section Three: Paul Mitchell® 23 Color Care 28 Blonde 34 Curls 40 Extra-Body 50 Moisture 58 Smoothing 66 Strength 72 Kids 76 Original 84 Clarifying 87 Condition 90 Express Style® 98 Express Dry™ 102 Soft Style 110 Flexible Style 122 Firm Style 128 Section Four: Tea Tree 129 Tea Tree Special 142 Tea Tree Lemon Sage 150 Tea Tree Lavender Mint 156 Section Five: Glossary 4 1 Section 1 Awapuhi Wild Ginger® Treat hair from the inside out. The Awapuhi Wild Ginger system features moisture-rich Awapuhi extract and our exclusive KeraTriplex® blend of keratin proteins to instantly transform weak, damaged hair. 2 Moisturizing Lather Shampoo® Sulfate-Free • Hydrating Product Overview: For all hair types; ideal for color-treated and chemically processed hair. Lather in this rich, sulfate- free shampoo to gently cleanse, soften and protect. Natural Awapuhi extract balances moisture for manageability and shine. KeraTriplex®, an exclusive blend of keratin proteins, rebuilds and repairs for healthy-looking hair. Key Benefits: • 100% Sulfate-Free - Gentle, rich and creamy formula balances moisture, leaving hair soft and color protected with reflective, natural shine. • Exclusive KeraTriplex - Helps to rebuild and repair damaged hair all the way to the core and provides a sacrificial shield to the hair surface, protecting it from environmental and other forms of damage. • Awapuhi Extract - Smoothes, softens and balances moisture for manageability and shine. pH - 6.5 Key Ingredients: Sodium Cocoyl Isethionate Creates a creamy, rich, mild cleansing system that balances moisture, leaving hair soft and color protected with reflective, natural shine Keratin/Hydrolyzed Keratin/Oxidized Keratin This unique blend of keratin proteins has varying molecular weights to allow penetration into the cortex to restore strength, repair the cuticle layer and bind to the surface to prevent further damage; the keratin we use is the closest in structure to human hair, meaning that the order of amino acids is nearly identical; if you imagine the teeth of a zipper, where one side is the human hair structure and the other is KeraTriplex, the alignment is so closely matched that they literally “zip” and form a tight bond within the structure of the hair itself Awapuhi Extract Our exclusive, lipid-rich extract balances moisture and helps prevent dryness 3 Keratin Cream Rinse® Detangle • Revive Product Overview: For all hair types. Instantly soften, condition and detangle hair with the moisturizing power of Awapuhi. KeraTriplex®, an exclusive blend of keratin proteins, helps repair every strand and protect against damage, so hair feels silky, healthy and shiny. Key Benefits: • Awapuhi Extract - Instantly softens, detangles hair and delivers a natural shine. • Rich Conditioning Agents - Reduces static and frizz, and provides instant conditioning, detangling and shine. • Exclusive KeraTriplex - Helps to rebuild and repair damaged hair all the way to the core and provides a sacrificial shield to the hair surface, protecting it from environmental and other forms of damage. pH - 3.5 Key Ingredients: Cetyl Alcohol Conditioning agent to help prevent moisture loss Behentrimonium Methosulfate An anti-static agent Awapuhi Extract Our exclusive, lipid-rich extract balances moisture and helps prevent dryness Keratin/Hydrolyzed Keratin/Oxidized Keratin This unique blend of keratin proteins has varying molecular weights to allow penetration into the cortex to restore strength, repair the cuticle layer and bind to the surface to prevent further damage; the keratin we use is the closest in structure to human hair, meaning that the order of amino acids is nearly identical; if you imagine the teeth of a zipper, where one side is the human hair structure and the other is KeraTriplex, the alignment is so closely matched that they literally “zip” and form a tight bond within the structure of the hair itself 4 Keratin Intensive Treatment® Enrich • Repair Product Overview: Awapuhi extract replenishes every strand with intense moisture and shine. KeraTriplex®, an exclusive blend of keratin proteins, rebuilds and repairs to transform lackluster hair. Key Benefits: • Multiple Applications - To be used as a professional service, either as Step 2 of the KeraTriplex® 2-Step Repair Treatment or alone under heat as an intense moisturizing service. It is also recommended as a weekly Take HomeSM product to maintain health and vitality of the hair. • Awapuhi Extract - Restores moisture, softens the cuticle and offers brilliant shine. • Exclusive KeraTriplex - Helps to rebuild and repair damaged hair all the way to the core and provide a sacrificial shield to the hair surface, protecting it from environmental and other forms of damage. pH - 4.5 Key Ingredients: Keratin/Hydrolyzed Keratin/Oxidized Keratin This unique blend of keratin proteins has varying molecular weights to allow penetration into the cortex to restore strength, repair the cuticle layer and bind to the surface to prevent further damage; the keratin we use is the closest in structure to human hair, meaning that the order of amino acids is nearly identical; if you imagine the teeth of a zipper, where one side is the human hair structure and the other is KeraTriplex, the alignment is so closely matched that they literally “zip” and form a tight bond within the structure of the hair itself Awapuhi Extract Our exclusive, lipid-rich extract balances moisture and helps prevent dryness Panthenol Provides long-lasting moisture, improves manageability, reduces the formation of split ends, improves the condition of damaged hair, thickens hair and adds shine Wheat Amino Acids Powerful moisturizer proven to penetrate hair; increases moisture at the equilibrium, imparts gloss, makes hair feel smooth and conditions without tackiness 5 KeraTriplex® Treatment Professional Use Only Product Overview: Ideal for naturally dry, brittle hair, sun-damaged hair and lightened or chemically treated hair. Key Benefits: • Step 1 of 2-Step Repair Treatment - Transforms weak, broken and brittle strands into pillars of strength. • Concentrated KeraTriplex - The single-shot vial of a highly concentrated complex of keratin proteins instantly penetrates into damaged hair to repair, rebuild and seal the cuticle—the only complex available that is virtually identical to the keratin found in human hair. REDUCES IMPROVES PREVENTS BREAKAGE SHINE COLOR FADE UP TO UP TO UP TO 80%* 35%* 67%* *Compared to untreated hair; results may vary pH - 7 Key Ingredients: Keratin/Hydrolyzed Keratin/Oxidized Keratin This unique blend of keratin proteins has varying molecular weights to allow penetration into the cortex to restore strength, repair the cuticle layer and bind to the surface to prevent further damage; the keratin we use is the closest in structure to human hair, meaning that the order of amino acids is nearly identical; if you imagine the teeth of a zipper, where one side is the human hair structure and the other is KeraTriplex, the alignment is so closely matched that they literally “zip” and form a tight bond within the structure of the hair itself 6 Texturizing Sea Spray® Beach Waves • Body Product Overview: Create a tousled, beachy style any time. This surf-inspired spray adds lush texture and body to straight or wavy locks. Awapuhi extract balances moisture for a healthy-looking finish. Key Benefits: • Magnesium Sulfate (Salt) - A balanced formula of salts, conditioning agents and styling ingredients improves strength and creates tousled definition. • Body and Definition - Adds lush texture and body to straight or wavy locks for sexy, beachy texture. • Awapuhi Extract - Balances moisture so hair stays touchable, while magnesium sulfate offers a layer of strength and protection. pH - 3 Key Ingredients: Awapuhi Extract Our exclusive, lipid-rich extract balances moisture and helps prevent dryness Magnesium Sulfate Salts, which add texture and enhance curls or waves, also reinforce strength internally by forming an artificial “backbone” by attaching to the negatively charged damage sites 7 Styling Treatment Oil® Ultra-Light • Silky Product Overview: Smooth and seal parched hair with natural oils and hydrating Awapuhi extract. This dry-touch oil absorbs easily into the hair, imparting a soft, silky texture and rich shine. Offers an effortless blow-dry. Key Benefits: • Natural Oils - Absorbs easily into the hair, imparting a soft, silky texture and rich shine. • Awapuhi Extract - Smoothes, softens and helps prevent frizz and moisture loss. • Lightweight - Use on damp hair for a perfect blow-dry, or smooth on dry hair to control frizz and add shine. pH - N/A Key Ingredients: Awapuhi Extract Our exclusive, lipid-rich extract balances moisture and helps prevent dryness Hydrogenated Castor Oil/Sebacic Acid Copolymer Designed to seal cuticles damaged and lifted by chemical processes such as coloring or bleaching; lays the cuticles back down and creates a smooth, healthy look 8 Finishing Spray™ Firm Hold • Natural Finish Product Overview: For all hair types. Lock in your style, naturally. This fast-drying spray provides humidity resistance, shine and UV protection with a touchable finish.