Sony MAX2 celebrates 40 years of Don ~ Relive the magic of this seventies super hit movie on Saturday, 12th May at 7pm only on Sony MAX2~ Mumbai, 9th May, 2018: When we think of the films from the 70s era, we are transferred to a world that saw the birth of new genres of movies – be it action, thriller or musical. One such film, a masterpiece that stands out for being the perfect blend of action, thrill, music and dialogues is the Amitabh Bachchan, Zeenat Aman starrer Don. As the film completes its 40 years’ milestone, Sony MAX2, India’s iconic Hindi movie channel from Sony Pictures Networks with its proposition Kuch Filmon ka Jaadu Kabhi Kam Nahin Hota, presents this cult classic on Saturday, 12th May 2018 at 7pm. Don is a crime thriller set against the backdrop of Mumbai’s underworld and revolves around Vijay, a Bombay slum-dweller who resembles the powerful crime boss Don and is asked by law enforcement officer DSP D'Silva (Iftekhar) to Extraaa Shots: masquerade as Don, in order to act as an informant for • The song "Khaike Paan the police and track down the root of the criminal organization. Banaraswala" was originally written for the Dev Anand For those born in the 60s-70s era, Don was the perfect movie Banarasi Babu example of flower-power with an adrenaline rush, be it • Amitabh's look as Vijay was Roma (Zeenat Aman) who could be the girl next door inspired from a character and a deathly assassin with the same élan or the poor guy Vijay (Amitabh) as the one and only DON. played by Sanjeev Kumar in his film Naya Din Nayi Raat One cannot forget the stellar star cast supported by • Kalyanji Anandji used Barry Pran, Iftekhar, Helen, Om Shivpuri and Satyen Kappu White's 1974 classic Theme who served powerhouse performances making Don one of the highest grossing films of 1978, with Amitabh from Together Brother's as one Bachchan bagging the most coveted Filmfare Award in of the main background music the Best Actor category. piece's in the film This is the film that saw the best in fashion with stylish bell bottoms, polka dots and tinted glares, best in music with Yeh Mera Dil and Khaike Paan Benaras Wala by Kalyanji Anandji, the best in action sequences and car chases and not to forgot one of the most iconic dialogues till date, ‘DON ko pakadane ki koshish 11 mulkon ki police kar rahi hai, lekin DON ko pakadna mushkil hi nahin namumkin hai!’. Don is what we call the prefect dinner spread with the right ingredients. Come Saturday, Don ko miss karna mushkil hi nahin, naamumkin hoga. 12th May at 7pm only on Sony MAX2, your date with Don About SONY MAX2: SONY MAX2 is an iconic Hindi movie channel from Sony Pictures Networks India (SPN), one of India’s leading television network. MAX2 caters to the needs of the Indian audiences who appreciate rich Indian cinema and inspires newer audience to honor the glory of such iconic movies. The brand ethos of the channel ‘Kuch Filmon Ka Jaadu Kabhi Kam Nahin Hota’ stems from the core thought that certain films have an everlasting appeal that never fades away with time. With innovative peripheral programming concepts like ‘Sitaare’, ‘Take 2’ and ‘Lights Camera Kisse’, the channel aims to create an emotional connect with its audience and educate them about the grandeur of yesteryear movies and the stars. Through popular on-ground marketing initiatives like ‘Film, Family, Fun’ and digital initiatives like ‘The Timeless Digital Awards’, MAX2 enables many to engage with the magic of movies and encourages people to express their talent and love for timeless cinema. Today, the channel reaches out to an audience of 119 million viewers every week across Hindi speaking markets. The channel targets 22-50 year olds, NCCS: ABC, males. For more information, please log on to http://www.sonymax2.tv/ About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices. Sony Pictures Networks India is in its 22nd year of operations in India. # # # For more information please contact: Bhharati Kabre, Sony MAX, +91 9820346384, [email protected] Arati Kadam, Weber Shandwick, +91 9820579359, [email protected] .