FOR IMMEDIATE RELEASE Media Contact: Zach Meston Atlus U.S.A., Inc. 530.347.7155 [email protected] BATTLE B-DAMANTM IN STORES TODAY All the Fun and Excitement of the Best-Selling Hasbro Toys, Now Available for Game Boy® Advance IRVINE, CALIFORNIA — JULY 26, 2006 — Atlus U.S.A., Inc., a leading publisher of interactive entertainment, today announced that Battle B-Daman has shipped to North American retailers and is in stores now. The game is based on the popular animated program “Battle B-Daman,” the second season of which debuts on American television later in 2006. Lucky B-Dafans will also receive a sequel to Battle B-Daman later this year, when Battle B- Daman: Fire Spirits! ships to retail on September 26th. Developed in Japan by Atlus Co., Ltd., Battle B-Daman is rated E by the ESRB for Mild Fantasy Violence and Mild Language, and is exclusively available for the Game Boy Advance. # # # About Battle B-Daman Yamato Delgado dreams of playing B-Daman, the ancient sport of the B-DaWorld—and his dream comes true when he's chosen to wield Cobalt Blade, the most powerful B-Daman ever. Yamato must use Cobalt Blade to compete in B-Daman tournaments and defeat the evil B- Daplayers of the Shadow Alliance, who will stop at nothing to take over the B-DaWorld. Yamato will also meet characters both familiar and unknown on his journeys, including the warm-hearted Alan and the sinister-looking Goblin. Only a few have what it takes to become a B-Daplayer; will Yamato become the B-Dachampion? Battle B-Daman is a marble-shooting game that debuted in Japan in 1993. The Battle B-Daman licensing program is supported by an animated television series produced by d-rights Inc., which controls all international rights. In the United States, the series was launched by the same team that handled Beyblade: Hasbro, ABC Family, and d-rights Inc. About Atlus U.S.A., Inc. Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of compelling video games for a variety of platforms, including the Nintendo DS™, Game Boy Advance, Xbox 360™, and PlayStation®2. Atlus USA's library of critically acclaimed video games includes Riviera: The Promised Land, Trauma Center: Under the Knife, Magna Carta: Tears of Blood, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com. About d-rights Inc. d-rights Inc. is a wholly owned subsidiary of Mitsubishi Corporation, handling entertainment content for a variety of media, with a current focus on the production and licensing of animation, including Beyblade and Battle B-Daman. Mitsubishi Corporation is the world's largest general trading company, with a US$110 billion turnover and US$0.8 billion profit. © Inuki Eiji/Shogakukan · TAKARA · d-rights · TV Toyko. Licensed by d-Rights Inc. ™, ® and Game Boy Advance are trademarks of Nintendo. ©2001 Nintendo. The ratings icon is a trademark of the Entertainment Software Association. .