NN HELLAS RFP 2016 NN/DS/DIGITAL AGENCY SELECTION 12/2016 COMPANY DATA Reprise media: Digital Marketing unit & member of IPG Mediabrands Short presentation OWNERSHIP: THE INTERPUBLIC GROUP (NYSE: IPG) IN CURRENT FORM IN GREECE SINCE 1995 WHOLLY OWNED, SOX COMPLIANT, TRANSPARENT IN 2014 ABSORBED “ALL THINGS WEB”, THE TOP DIGITAL MEDIA AGENCY CREATED BY DIMITRIS MANIATIS IN 2009 3 REPRISEMEDIA IS POWERED BY Humans Partners Experience Technology REPRISE MEDIA HUMANS Paid search experts + Organic search experts + Social media experts + Data & Analytics experts + Engineers + Digital account managers + Designers + Research = 21 diverse digital marketing experts & a world wide network REPRISE MEDIA EXPERIENCE Strong Google Partner & Yandex expert Direct relationship with Facebook REPRISE MEDIA EXPERIENCE 3 GOLD IAB MiXX Awards in 2015 Best Direct Response & Lead Generation Cross Media Integration Best Product Launch Most awarded agency in the competition! 4 Social Media Awards Silver – Best Social Media Strategy for Sales for Louis Cruises Bronze – Best Use of Instagram for YES! Hotels in 2014 & 2015 Bronze – Best Use of Social Media in the Travel/ Leisure industry for Celestyal Cruises Services PAID SEARCH, DISPLAY, VIDEO – PPC CAMPAIGN MANAGEMENT ORGANIC SEARCH – SEO (SEARCH ENGINE OPTIMIZATION) PAID SOCIAL SOCIAL CONTENT & COMMUNITY MANAGEMENT ANALYTICS & REPORTING EMAIL MARKETING CREATIVE PRODUCTION & COPYWRITING PROFESSIONAL SERVICES (DEVELOPMENT) COMPETITIVE REPORTING 8 CLIENT PORTFOLIO Indicative List of Clients BANK OF PIRAEUS MEDIAMARKT BDSWISS.COM FXTM.COM (FOREX TIME) ΑΒ VASILOPOULOS (AHOLD DELHAIZE GROUP) L’ OREAL GROUP JOHNSON & JOHNSON COSMOTE (JUMPING FISH & COSMOTETV) PEOPLEPERHOUR.COM LEASEPLAN DELIVERAS.GR 10 References Company Legal Name Contact Position Email Phone AB Βασιλόπουλος ΑΛΦΑ - ΒΗΤΑ ΒΑΣΙΛΟΠΟΥΛΟΣ Α.Ε. Koronaios Dimitris Omnichannel & Digital Loyalty Manager [email protected] +30 210 6608181 L'Oreal L'OREAL HELLAS AE Zarra Aggeliki IMC Director [email protected] +30 210 6188599 Tzoka Konstantina Digital Manager [email protected] +30 210 6188521 Epithymiadis Alexis Digital Manager [email protected] +30 210 6188411 JnJ JOHNSON JOHNSON HELLAS CONSUMER A E Kaloudiotis Thanassis Brand Activation Manager, South-East Europe [email protected] +30 210 6875536 Piraeus Bank ΤΡΑΠΕΖΑ ΠΕΙΡΑΙΩΣ Petrounias Loukas Head of Customer Innovation, User Experience & Loyalty [email protected] +30 210 9294137 Vlachogiannis Giannis Digital Presence management, Customer Intelligence & Experience [email protected] +30 210 9294137 Youpharmacy ΖΙΑΚΑΣ ΣΠΥΡΙΔΩΝ ΝΙΚ Ziakas Spiros Founder & CEO [email protected] +30 210 9560127 La Redoute MELINA MAY Α.Ε. Paschou Eirini Online Marketing [email protected] +30 210 8107164 Ote TV Ο.Τ.Ε. Α.Ε. Psomiadou Marianna Marketing Communication Deputy Director, BU OTE TV [email protected] +30 210 6115731 Cosmote COSMOTE ΚΙΝΗΤΕΣ ΤΗΛΕΠΙΚΟΙΝΩΝΙΕΣ ΑΕ Karadimitris Panagiotis Corporate Sponsorships & Promotional Activities Section Manager [email protected] +30 210 6372285 Doliotis Bill Brand Sponsorships & Activations [email protected] +30 210 6177937 BDSwiss BDSWISS HOLDING PLC Baumer Nick Head of Acquisition [email protected] +43 676 9362352 FXTM PINNACLE SERVICES LIMITED Kyriakoudis George Head of Risk Management & Reporting [email protected] +357 25246143 +44 7903704343 People Per Hour PEOPLE PER HOUR LTD Thrasyvoulou Xenios Founder & CEO [email protected] Lease Plan LeasePlan Hellas S.A. Naya Loukrezi E-Marketing Executive [email protected] +30 210 6898760 Pamediakopes.gr e-TRAVEL Α.Ε. Goulis Nikos Founder & CEO [email protected] +30 213 0184001 Media Saturn Electronics Hellas Commercial and Media Markt Palamidi Korina Head of e-Commerce at Media Markt [email protected] +30 210 9978527 Holding Anonymi Eteria BCA College Οικονομικό Κολλέγιο Αθηνών Daskalakis Kyros Marketing Director [email protected] +30 210 7253783 11 Reprise media Vs. The Competition STRICTLY FOCUSED ON DIGITAL MEDIA – EXPERTISE IN MEDIA DIRECT RELATIONSHIP WITH GOOGLE & FACEBOOK PRIORITY ACCESS TO BETAS AND NEW FEATURES UNIFIED REPORTING CAMPAIGNS IN 36+ COUNTRIES (50% OF INVESTMENT TARGETED OUTSIDE OF GREECE) DIVERSIFIED INDUSTRY & MARKETS EXPOSURE (CPG, FINANCE, TRAVEL, FASHION, ETC.) IN DIGITAL MARKETING SINCE 2006 FINANCIAL STRENGTH & ABILITY TO SERVICE DEMANDING & FAST GROWING CLIENTS DEDICATED RESEARCH DEPARTMENT FIRST GREEK PROGRAMMATIC (DBM) CAMPAIGN 12 CASE STUDIES CASE STUDY – YELLOWDAY FOR BANK OF PIRAEUS PEOPLE PER HOUR UK’s Leading Freelancer Marketplace CASE STUDY – PEOPLEPERHOUR ROAS TO FTB Started working with client in December 2014 Won the account from Razorfish (leading performance agency in the UK) Client was struggling to achieve CPA to be profitable on each sale. We shifted focus to LTV. Set KPI to achieve a 100%+ ROAS in a 3 month LTV. Exceeded target at 130%+ ROAS run rate by April 2015, while increasing investment profitably 3x! But… CASE STUDY – PEOPLEPERHOUR ROAS TO FTB In August 2015, we discovered together with client that even though ROAS was positive and investment had tripled, Customer Acquisition Growth Rate only had a linear increase rate. (3x investment, 2x customer base growth rate) We pivoted strategy and added KPIs to specifically track First Time Buyers (FTBs) generated by our campaigns and optimize for this specific goal. We also employed a first-click attribution model, focusing on efficient CPAs for new users, new registrants and eventually new buyers. We doubled the FTB growth rate by March 2016 at the set CPA target that allows PPH to be profitable! CASE STUDY – PEOPLEPERHOUR ROAS TO FTB …and it also won recognition by Facebook! THE NN TEAM The NN team DIMITRIS MANIATIS OLGA SPATHI ERI DIMITROPOULOU Search & Performance Director Head, Reprise Media Athens Operations Director CHRISTOS KERAMIDAS IASON TRIGONIS FANI LIOPYRI ORFEAS TSERGOULAS Senior Front End Developer Paid Social & Email Team Leader Search & Performance Team Leader Search & Performance Team Executive Years in Team Team Founder Years in Digital 12 Key Clients Handled Plaisio, Buldoza, Piraeus Bank, L’Oreal, J&J, AB Vasilopoulos, OTE TV, Cosmote, PeoplePerHour, Pamediakopes.gr, Hellas Direct Degree(s) BEng Software Engineering (UK) DIMITRIS MANIATIS Head, Reprise Media Athens Prior Work Experience Pamediakopes.gr, Anemone Digital Agency, all things web (founder) Google Certifications All AdWords & Analytics Notable Achievements Built all things web from 1 person to a 21 person team. Named Google Agency Titan in CEE (‘15) Lead Agency Expansion in Cyprus, Austria, UK Frequent invited speaker in Digital Events Years in Team 6 Years in Digital 9 Key Clients Handled Piraeus Bank, L’Oreal, J&J, AB Vasilopoulos, Cosmote TV, Cosmote, PeoplePerHour, OLGA SPATHI Media Markt, LeasePlan, Hellas Direct Operations Director Degree(s) AUEB, Marketing & Comms, AUEB, International MBA Prior Work Pamediakopes.gr, Plaisio Computers, all Experience things web Google Certifications All AdWords & Analytics Trainer BCA College Years in Team 6 Years in Digital 6 Key Clients Handled Media Markt,Piraeus Bank, L’Oreal, J&J, FXTM, BDSwiss, PeoplePerHour, Hellas ERI DIMITROPOULOU Direct, Plaisio, Buldoza Search & Performance Director Degree(s) Ethnikon kai Kapodistriakon Panepistimion Athinon, Political Sciences & Public Administration, King's College London, MSc, International Management Prior Work DTA Group, Hellenic Centre for European Experience Studies (EKEM) Google Certifications All AdWords & Analytics Trainer Excelixi, eSkills, etc Years in Team 3 Years in Digital 4 Key Clients Handled J&J, FXTM, Deliveras.gr, PeoplePerHour, Leaseplan, Attrattivo IASON TRIGONIS Degree(s) AUEB, Department of Management Science Search & Performance Team Leader & Technology Prior Work ELTRUN, Athens University of Economics & Experience Business Google Certifications All AdWords & Analytics Trainer Digima Years in Team 3 Years in Digital 3 Key Clients Handled Cosmote TV, Jumping Fish by Cosmote, LeasePlan, BCA college, Athens Tech CHRISTOS KERAMIDAS college, lalemou app, Media Markt Paid Social & Email Team Leader Degree(s) AUEB, Marketing & Comms Prior Work Internship in Reprise Media Experience Google All AdWords & Analytics Certifications Years in Team 1 Years in Digital 1 Key Clients Handled FXTM,PeoplePerHour, Leaseplan, Attrattivo Degree(s) AUEB, Department of Management Science FANI LIOPYRI & Technology Search & Performance Team Executive Prior Work Orama, Technomar Experience Google Certifications All AdWords & Analytics Years in Team 7 Years in Digital 9 Key Clients Handled OTE TV, Piraeus Bank, Media Markt, L’ Oreal, Jumping Fish by Cosmote ORFEAS TSERGOULAS Degree(s) BA in Computer Engineering Senior Front End Developer MsC in Computer Science Prior Work iBrow, Peoplecert, all things web Experience Google All AdWords & Analytics Certifications OPERATING HOURS Operating Hours MONDAY-FRIDAY 9:30-6:30 AFTER HOURS: [email protected] MOBILE PHONES OF CLIENT TEAM Lengthen/ shorten the title placeholder to suit SERVICES length of title text Media Handled (Monitor/Evaluate/Optimize) PAID SEARCH ORGANIC SEARCH GMAIL SPONSORED PROMOTIONS DISPLAY (DIRECT, AUTOMATED/ PROGRAMMATIC, AFFILIATE) YOUTUBE FACEBOOK & INSTAGRAM TWITTER Non Media Handled (Monitor/Evaluate/Optimize) FACEBOOK & INSTAGRAM COMMUNITY MGMT TWITTER COMMUNITY MGMT SOCIAL LISTENING EMAIL A/B TESTING LANDING PAGE & CONVERSION RATE OPTIMIZATION GOOGLE ANALYTICS SETUP ATTRIBUTION MODEL CREATION BANNER