It’s the reason I buy The Advertiser. I like that it is a magazine and glossy. Love flipping the pages. If something piques my interest I will then go to the internet for more information. If it were not for the magazine, I would not have purchased my current home as it was in a suburb I never knew existed. From reader comment, from February 2017 survey. INSPIRING BUYERS | PROMOTING VENDORS PRINT MEDIA WORKS Combining print media with online listings improves Adelaide real estate sales campaign results, compared to using online only. HIGHER SALE PRICES QUICKER SALES MORE SUCCESS BILL DIMOU TOM BOWDEN $84,499 more 20 days less 67% success rate, Manager - Real Estate Real Estate Editor, Advertiser/Sunday Mail for Adelaide properties, on average on the market compared with 58% using online only “You cannot sell a secret.” What does that statement mean? The Advertiser's Real Estate Magazine has always been something of a barometer of agent quality in the eyes of many South Australians. It simply means that you are more likely to get a great result for Average Adelaide vendors by reaching the maximum number of buyers. I often ask vendors why they chose their agent and get the response: Print increases online audiences & "they've got a lot of properties in the Real Estate Magazine". Property Sales Price That’s where we come in. open inspection attendance It's clear a presence in this space has benefits. 1 -by advertising medium …compared to using online only.2 Your local Messenger is an excellent environment for buyers to Advertising in the Real Estate Magazine also has massive advantages for check properties in their local area. 28% more page views for advertised property your vendors, and allows you to place your clients' properties squarely Online Only more visitors to open inspections Our Real Estate Magazine draws in Saturday readers with under the eyes of a stack of passive lifestyle buyers who would otherwise 42% Online & Print $529,365 South Australia’s most impressive homes, and presents the best probably not have seen it in a restrictive, suburb-specific online search. features of properties with high resolution imagery on gloss. These buyers are emotive, and may be prepared to pay top dollar for your $473,583 And the state’s top 100 properties are featured online on clients' homes. Plus, there's the magazine's longevity. $472,953 QUESTION ANSWER advertiser.com.au/top100homes . With analysis and commentary on the latest market activity and trends; WHY ARE PROPERTY Reach is extended to a larger audience. This results Collectively, our real estate solutions aim to inspire buyers, financial advice and lifestyle features, and with SAWeekend on the back of CAMPAIGNS QUICKER AND in more genuine buyers, and increases the the magazine as a flipbook, this special publication stays in homes and on competition between them. exceed vendor expectations, and increase agents’ visibility. $388,454 coffee tables longer, which greatly increases your chance of finding a buyer. MORE EFFECTIVE WHEN PRINT IS COMBINED WITH Print can accelerate passive browsers to active We're fiercely proud of it and look forward to you being a part of it. buyers, among those who discover what could be All Properties Houses ONLINE MEDIA? their dream home in the Real Estate Magazine. Sources: 1Core Logic, January 2017. 2Ipsos MediaCT Real Estate Campaign Effectiveness Study, August 2015, sample of 436 properties. 2 3 THE ADVERTISER THE ADVERTISER REAL ESTATE MAGAZINE MAGAZINE THE REAL ESTATE ON SATURDAY Real estate never looked so good. An iconic South Australian brand. It sets the news agenda through the week, and on Saturday serves content In 2016 we created our flagship weekend liftout by joining for people when their focus turns away from work. SA Weekend to the Real Estate Magazine. Busy people just need to get stuff done on Saturday, so businesses In doing so we demonstrated our commitment to premium have an opportunity for visibility, enquiries, and trading. property advertising. The Advertiser on Saturday hosts the big decision sections – SA Weekend readers naturally browse the real estate Careers, Cars Guide, and the Real Estate Magazine content, adding to the audience mass, and creating more with SA Weekend. positive exposure opportunities for vendors and agents. Our weekend sections benefit advertisers because they It is impossible for Saturday readers to ignore. deliver audiences that are on a path - somewhere The gloss pages accommodate the high resolution imagery between consideration and commitment. fundamental to generating interest and stirring buyer Our Saturday liftouts are designed to inspire emotions. readers into action. This is how dream homes are presented. And this is one way Adelaide’s most confident agents present themselves every Saturday. 4 5 MESSENGER NEWSPAPERS SOUTH AUSTRALIAN BUSINESS JOURNAL MESSENGER NEWSPAPERS – SOUTH AUSTRALIAN REAL ESTATE CLOSE TO HOME BUSINESS JOURNAL Messenger’s real estate sections play a key role. Published Tuesdays in The Advertiser, The Journal covers news, issues, and themes pertinent to the South Australian business community. For Buyers • Strategically important influential audience of decision makers. House hunters often seek properties close to their current address. • Focus on traditional South Australian pillars and emerging sectors. 42 BUSINESS JOURNAL TUESDAY MARCH 14 2017 ADVERTISER.COM.AU Among readers of community newspapers who intend to buy: • Business to business advertising environment. Fight for CBD backpackers A ONE and a half-hour auc- which was an outstanding re- CBRE’s Mitch Curnow was tion scrap last Thursday finally sult for the local market. ended in a sale price of $1.34 upbeat: “A residential end-use “Developers still have the million for a renowned CBD is still the flavour-of-the- appetite for well located sites month for purchasers of CBD • Smaller businesses for sale, partnerships, tenders, and hostel. within the city and it is an en- development sites. Around 50 people attended couraging sign that momen- the auction of the Adelaide The successful result achiev- tum from 2016 has carried over ed was underpinned by an ex- Backpackers Inn on Carring- and the trends from last year 63% ton St, with the fight to the wire isting planning approval for the look set to continue in 2017,” he demolition of the existing im- coming down to three deter- said. 35% mined bidders in the end, with provements and construction The sale price represented franchise opportunities. an unidentified winner. of 13 apartments.” $3,582sqm over the 374sqm site The backpackers inn has less than 15 Auctioneer Ben Heritage area, which had one certificate street frontages to Carrington from sales agent CBRE steered of title and was offered with va- seek to move less the first CBD auction of 2017, and Queen streets, with ad- cant possession. ditional access via a rear lane. kilometres than 5 kilometres The SA Business Journal is a focal point for commercial property sales and sale Invest Now, Develop Later leasing opportunities, targeting investors, and business owner/operators. POLOMKA LANE Norwood, 100 Fullarton Road Three street frontages create flexible development options Site area 1,729 sqm* over three titles Quality office/showroom Building area 1,327 sqm* over 5 separate tenancies Imputed net rental $265,000 p.a.* Excellent tenants JUDE LANE Commercial agents utilise images to highlight their portfolio’s Potential to improve income Showroom/office of 377 sqm* available to occupy Ample open and covered parking For Vendors Business Zone - West Norwood Policy Area Expressions of Interest close Thursday 6 April at 4pm (ACST) FULLARTON ROAD best assets to generate enquiries. Details: James Juers 0438 442 909, Simon Lambert 0408 846 999 auction Opportunity to Purchase One to All Six Units Norwood, Units 1-6, 130a William Street 6 Strata titled units All fully furnished two bedroom units 70% We give value to readers, so there are editorial opportunities Some with private balconies Most units with upgraded bathrooms Secure yard with parking for each unit of readers who intend to sell say their local Site area of 826 sqm* Corner of William and George Streets for advertisers. Option to buy in one line with management agreement in place paper guides their selling price expectations. IDEAL FOR FIRST HOME BUYERS, INVESTORS AND OWNER OCCUPIERS Open Today: 5.30pm - 6.15pm Offered as individual units by Public Auction on Thursday 6 April commencing at 11am on site Details: James Juers 0438 442 909, Simon Lambert 0408 846 999 sale auction sale auction next week sale new release From large displays to smaller classified listings, the commercial new release property section accommodates all budgets, creating a complete Classic Two Storey Office Own & Occupy on Marion Road For Agents Adelaide, 84 Franklin Street Church on Park Terrace Lofty, Light-Filled CBD Office Marion, 874 Marion Road commercial property marketplace. 5 offices plus large boardroom Adelaide, 162 Flinders Street (Unit 2) Gilberton, 11 Park Terrace Character laden and beautifully presented Refurbished office of 5 main rooms plus amenities Prestigious circa 1919 character filled chapel Large clean/dry basement Significant main road site of 686 sqm* First floor office of 225 sqm* Ideally continue use as a church 3 onsite car parks Excellent exposure Available now to own and occupy Improvements of 404 sqm* Close to law courts/market Multiple car parks Excellent IT infrastructure Zoned Residential Gilberton South Messenger gives agents a strong local presence.