Study on Tourism in Overseas Market of Turkey Final Report – Turkey For Market Research Division Ministry of Tourism Government of India August, 2016 ACKNOWLEDGEMENT We are thankful to the Ministry of Tourism, Government of India for assigning the Study on Tourism in Overseas Markets of Turkey. We are grateful to Shri Vinod Zutshi, IAS, Secretary (Tourism), and Shri Udai Pratap Singh IAS, Additional Secretary (Tourism) for extending their support. We are also grateful to Dr. R.K. Bhatnagar Additional Director General (MR), Smt. Mini Prasanna Kumar, Joint Director (MR), Ms. Neha Srivastava, Deputy Director (MR), Shri Shailesh Kumar, Dy. Director (MR) for providing us the necessary guidance and periodical support for conducting the study. We would also like to thank Shri S.K. Mohanta, DPA (Grade’B’) - MR for providing us the required support and help from time to time. Last but not the least we would like to thank our entire team of research professionals as well as our field team for keeping up the momentum and time schedule of the study. Final Report on Study of Tourism in the Overseas Markets of Turkey 2 Table of Contents Executive Summary ......................................................................................................................... 11 Chapter One .................................................................................................................................... 15 About The Study .............................................................................................................................. 15 1.1 Introduction ......................................................................................................................... 15 1.2 Terms of Reference .............................................................................................................. 15 1.3 Research Approach & Methodology ..................................................................................... 16 1.4 Sample Size .......................................................................................................................... 18 1.5 Coverage.............................................................................................................................. 19 1.6 Method of Inquiry ................................................................................................................ 20 1.7 Conduct/ control of field operations in different location ..................................................... 20 1.8 Data analysis, quality control measures ............................................................................... 21 Chapter Two .................................................................................................................................... 22 About The Country .......................................................................................................................... 22 2.1 Background – Turkey ........................................................................................................... 22 2.1.1 Introduction................................................................................................................. 22 2.1.2 Social Profile .............................................................................................................. 23 2.1.3 Urban/ Rural Population ............................................................................................ 24 2.1.4 Gender Statistics ....................................................................................................... 24 2.1.5 Prominent Religious Groups ..................................................................................... 25 2.1.6 Age Distribution.......................................................................................................... 25 2.1.7 Literacy ....................................................................................................................... 26 2.1.8 Economic Profile ........................................................................................................ 26 2.1.9 Gross Domestic Product (GDP) ............................................................................... 27 2.1.10 Per Capita Income/ Spending Power ....................................................................... 27 2.2 Tourism Overview ................................................................................................................ 28 2.2.1 General Overview ...................................................................................................... 28 2.2.2 Inbound Travel ........................................................................................................... 29 2.2.3 Seasonality of Tourism .............................................................................................. 29 2.2.4 Outbound Travel ........................................................................................................ 30 2.2.5 Preferred Outbound Destinations ............................................................................. 30 2.2.6 Domestic Tourism in Turkey ..................................................................................... 30 2.3 Travel & Trade ..................................................................................................................... 31 2.3.1 Introduction................................................................................................................. 31 2.3.2 Role and characteristics of tourism and travel trade in the country ...................... 32 Final Report on Study of Tourism in the Overseas Markets of Turkey 3 2.3.3 Flight connectivity (major airlines, flights from all major airports to India) ............ 33 2.3.4 Flight Prices (relative prices of travelling to India and other countries) ................ 35 2.3.5 Hotel Prices ................................................................................................................ 35 Chapter Three ................................................................................................................................. 37 Past Outbound Travellers – Survey Findings..................................................................................... 37 3.1 Past Outbound Travel Behavior ............................................................................................ 37 3.1.1 Profiling Information .................................................................................................. 37 3.1.1.1 Place of Residence ............................................................................................ 37 3.1.1.2 Age categories ................................................................................................... 37 3.1.1.3 Educational Qualification of Respondents ....................................................... 38 3.1.1.4 Employment status of Past Travellers to India ................................................ 39 3.1.1.5 Gender ................................................................................................................ 39 3.1.1.6 By Average Monthly Household Expenditure of Past Travellers to India ..... 39 3.1.2 General Travel Behaviour ......................................................................................... 40 3.1.2.1 Frequency of trips abroad ................................................................................. 40 3.1.2.2 Average expenditure on trips ............................................................................ 41 3.1.2.3 Preferred destinations ....................................................................................... 42 3.1.2.4 Types of trip ........................................................................................................ 42 3.1.3 Travel Behaviour of Past Visitors to India ............................................................... 43 3.1.3.1 Reason for Travelling to India ........................................................................... 43 3.1.3.2 Reason for Choosing India................................................................................ 44 3.1.3.3 Respondent’s Medical Tourism Details in India .............................................. 45 3.1.3.4 Cities Visited in India ......................................................................................... 45 3.1.3.5 Source of information regarding India .............................................................. 46 3.1.3.6 Month of India Travel ......................................................................................... 47 3.1.3.7 Duration of India Travel ..................................................................................... 48 3.1.3.8 Accommodation Availed in India ...................................................................... 49 3.1.3.9 Mode of local travel within India........................................................................ 49 3.1.3.10 Expenses for India Trip...................................................................................... 50 3.1.3.11 Payment Mode in India ...................................................................................... 51 3.1.3.12 Revisit India ........................................................................................................ 52 3.1.3.13 Attractions for re-visiting India .......................................................................... 52 3.1.3.14 Reason for not revisiting India .........................................................................