Public relations | Media affairs Ansaldo STS | 2014 Sustainability Report The company focused on its product presentations signalling components, demos for integrated solutions Public relations at the trade fairs in 2014 and the important biennial and new products. events of Innotrans and Expo Ferroviaria. It presented Ansaldo STS promotes society’s scientific, cultural and social progress by actively taking part in research projects with national and EU institutions on ICT and the sustainability of A year of events and contacts with our stakeholders: transportation systems. It also encourages technological and managerial training through partnerships with universities. Month Event Location Italian Railways/Polish Railways work day Rome January Convention of ASSTRA, Italian transport association Arezzo TRADE FAIR- Middle East Rail Dubai February 12th Annual European Financial Services conference Brussels Media affairs Brescia Metro anniversary Brescia TRADE FAIR - Eurasia Rail Istanbul The main purpose of external communication is publicity on the website, the publication of leaflets March Exporail conference Bangkok customer communication and, more generally, market and broadcasting of videos for sales and marketing, MAXBE project (European research project) Genoa “Ansaldo Foundation” communication, in order to contribute to create value, training of customers’ staff and workers’ safety at ProtectRail (European security project) Paris to improve the way in which the Ansaldo STS brand is sites. TRADE FAIR - Expo Ferroviaria Turin TRADE FAIR - UIC ERTMS World Conferences & Exhibition Istanbul perceived by the many professionals who participate April in decision-making that affects investments and the In 2014, Ansaldo STS prepared a tailored procedure Smart Mobility City Naples main operating activities. to update its commercial documentation, brochures, TRADE FAIR - PTC World Conferences -Freight Orlando UNIGE conference - Programming, operation and management of regional and local Genoa presentations and advertising materials. Its public transport networks Institutional communication targets the top primary objective was to align the external view of May Carnegie Science Center - award for researchers, innovators, students and lecturers Pittsburgh management of major national railway companies and the company, its organisation and products to the TRADE FAIR - RSSI Nashville the public administrations of urban areas interested changes and innovation that have characterised it in Celebration of the LIMA contract Genoa - Naples in transportation solutions, the operating units of this last period. Accordingly, it prepared and revised TRADE FAIR - IRSE (Institution of Railway Signal Engineers) Lyon customers responsible for performing contracts, the (in several languages) about 20 new documents/ Visit by the board of directors Milan Greco multi-station technical/contractual supervisory bodies appointed brochures, circulated its institutional presentation and Pennsylvania Trolley Museum event (finalisation of the Signalling Arden Valley project) Washington by customers or required by local legislation, created a new company profile. June “In 2 Rail” European project Genoa “Ansaldo Foundation” professional associations in the sector and opinion UNIFE (The Association of the European Rail Industry) general assembly London leaders. Ansaldo STS also designed and promoted its new TRADE FAIR - APTA (America Public Transportation Association) Rail Conferences Montreal interlocking M-Lok (MAcroLok®) suite, which it Secur-ed: European technical-scientific community security project Izmir Railmed Conference and customer visit Bari The objective of technical/business communication unveiled at the leading European international fair, “Hawaii on the Hill” event Washington is to inform the various professionals that are most Innotrans 2014 in Berlin. July “PSATS” European Alliance for Innovation, communications and satellite systems Genoa involved in qualification with customers, design, conference implementation, commissioning, approval, after-sales The company promoted its presence at trade fairs Rail Business Asia Conferences Kuala Lumpur September service, staff training and the safety of workers at through communication via wide range of initiatives: TRADE FAIR - INNOTRANS 2014 Berlin TRADE FAIR - APTA Expo - Annual Meeting Houston sites. a special advertising campaign, new information October material, new demonstrations of its products and Event for the closing of the “ON TIME” European project Genoa “Ansaldo Foundation” It pursues these objectives by creating a professional development of interest groups on social media. TRADE FAIR - CBTC World Congress London community that can adjust its response to the market TRADE FAIR - AusRail Perth in terms of timing and procedures, by participating Trade fairs are not the only occasions for Innovation award Genoa November CNES seminar on research and innovation in the rail sector, especially as regards Lille in trade fairs, appearing in specialised publications communication with the market, its institutions and satellite systems with institutional and product advertisements, along representatives are also used to showcase Ansaldo ASSTRA national convention Siena with articles detailing certain aspects, company STS’ products. UITP Mena Congress Doha “Transport Safety” Italian EU Presidency Genoa Ceremony for the upgrading of the Turin-Padua line, opening of the north-west Milan Naples junction Stage 2.1 Ceremony for the opening of the Rome Metro Line C Naples Open Day Naples Ceremony for the upgrading of the Turin-Padua line, opening of the north-west Milan Piossasco December junction Stage 2.1 AICQ (Italian association for culture and quality) convention Florence TRADE FAIR - CPExpo & SRC Security Research Conference 2014 Genoa Ceremony for the upgrading of the Turin-Padua line, opening of the north-west Milan Genoa junction Stage 2.1 Ceremony for the opening of the Rome Metro Line C Genoa Family Day Genoa 134 135 Public relations | Media affairs Ansaldo STS | 2014 Sustainability Report For Ansaldo STS, trade fairs, such as the conferences Advertising campaigns Price-sensitive communication to Information System) is subject The company issued 38 press and sponsorships listed here, are among the most In 2014, Ansaldo STS drew on the results of the market to a standard procedure, revised releases in 2014. important opportunities for company communication the analysis and evaluation performed in 2013 All Ansaldo STS information that again in 2014, that requires the and sector specific communication, as they constitute to learn what the main trade publications are in can be defined as price sensitive company’s External Communication Ultimate authorisation for the issue a privileged place for exhibitors and stakeholders each geographical area. Accordingly, it revised and (i.e., that could materially affect function, in charge of press of press releases always lies with (customers) to meet. For the purposes of careful established relationships with leading international the share price on the stock releases, to work closely with the CEO and CFO. preliminary planning, 9 to 12 months before each trade publications in the railway transportation/railway market and that is disclosed via the Investor Relations, Legal and fair, the External Communication and Strategy and signalling sector, such as the Railway Gazette Borsa Italiana’s NIS - Network Internal Communication functions. Marketing functions establish objectives and, accordingly, International, International Railway Journal and the relevant markets. This is one of the many examples Eurailmag. This analysis led to a more accurate and that demonstrates Ansaldo STS’ dedication to external efficient definition of the advertising plan put together communication with respect to the market and products. in 2014, in coordination with business expo activities It also provides the opportunity to clarify targets, a key and communications via digital channels. Digital communication step in establishing the communication strategy and Company website method to be implemented throughout the year. Ansaldo STS renewed its advertising campaigns with the Customer communication take many shapes and Ansaldo STS gained another three positions in the preparation and circulation of new advertising, as well cover many channels. The External Communication general Italian classification (with 61 points) as as updating its trademark advert. function aims to always be on time and take per Webranking's independent valuation. In 2014, Media advantage of opportunities: to arrive in time and in Ansaldo STS (with 61 points) improved its ranking Ansaldo STS develops its relationships with the media the right way, when and where the strategy requires, by nearly 5 points, leading the Italian industrial by focusing the utmost attention on the quality of to meet the target customer’s information needs, in sector for the second consecutive year, which has information, which must always meet the requirements addition to those of other potential stakeholders, an average score of 37.8 points. Overall, considering of transparency, timeliness, truthfulness, complete ease such as partners or suppliers. In 2014, the company all the Italian sectors with an average score of 40.5 of use and widespread distribution. These qualities made increasing use of digital media, and continued points, Ansaldo STS went from 12th to 9th place. enable Ansaldo STS to base its communication on to update its