YEDİTEPE REFERENCE A Global Reference Center in Healthcare SPRING•2017 • SPRING 2017 • VOLUME • VOLUME 2017 BEDRETTİN 02 DALAN EDUCATION, RESEARCH and HEALTHCARE ALL GO TOGETHER Top of the World: QUALITY MATTERS AT YEDİTEPE Don’t risk your brain! YEDİTEPE Leads the Way in Digital Marketing Sleep Apnea Why aren’t antibiotics working any more? VOL 02YEDITEPE UNIVERSITY HOSPITAL MAGAZINE L EADING MEDICINE A MESSAGE TO READERS FROM OUR CEO The begining of new Welcome to Yeditepe University standard in healthcare. Healthcare Institutions, and this Yeditepe University Specialty Hospital issue of our Magazine Opening Soon Yeditepe University Healthcare Institutions is growing and continously evolving to meet the high expectations of more and more patients from around the world. is to provide the highest level of care support to our foreign guests. as the premier medical center for the entire region. That’s because at Yeditepe University Healthcare Institutions we take the In the past few months, we have goal of international healthcare expanded our facilities and added services seriously, and we aim to services to strengthen our role as the share Yeditepe’s exceptional human, region’s leading medical center. For research, academic and technology example: assets with every local or international • Our newly completed 212 guest. Being a University Hospital gives bed hospital offers the latest Yeditepe a real edge in monitoring- improvements in safety, comfort, and indeed contributing to- the latest and privacy, with every patient developments in medical science, and accommodated in a hi-tech private reflecting these advances in the care room. we offer to our patients. • Yeditepe’s comprehensive organ All these efforts, conducted in a transplantation Center, with its spirit of multidisciplinary teamwork At Yeditepe University Healthcare state-of-the-art technology, provides across all fields of specialization so as Institutions, we are continuing to lifesaving treatment for pediatric and to give patients a seamless medical implement a rolling program of adult patients. service, reinforce Yeditepe University investments in new technologies Healthcare Institutions’ commitment These exciting achievements build used for the diagnosis and treatment to outstanding patient service. on a foundation of excellence that of heart disease, cancer and other already featured Joint Commission We welcome you to visit Yeditepe conditions. International (JCI) certification, University Healthcare Institutions and And we are always challenging regarded as the ‘gold standard’ for see for yourself. You may write to us ourselves on ways to make the healthcare safety and quality. by e-mail, over our website, or contact healthcare experience better for our Global Services Department at any At Yeditepe, our doctors, nurses, our patients, their loved ones, our time, to see what makes Yeditepe a skilled technologists, and support physicians and staff. truly unique centre of healthcare and staff are 100% committed to medical science. Yeditepe University Healthcare exceptional patient care. And we 03 Institutions is growing and continously don’t stop there. Our Global Services evolving to meet the high expectations Department ranks among the very ALTAY BURAK DALAN, Ph.D. Yeditepe University Healthcare Institutions of more and more patients from best in Turkey for the quality and Chairman of the Board around the world. Our goal in Yeditepe dedication of its guidance and Assoc. Prof. of Biochemistry www.yeditepehospital.com www.yeditepehospital.com INDEX MEDICAL DIRECTOR CERVICAL QUALITY HEALTH CANCER 28 OF SERVICE TOURISM 14 12 Our Values BEDRETTIN Dear Readers, access to local expertise as well as CONTENTS world-renowned physicians and On behalf of our physicians, DALAN programs through our affiliation with EDUCATION, RESEARCH AND 40 leadership, and staff at Yeditepe healthcare centers abroad. University Healthcare Institutions, HEALTH CARE ALL GO TOGETHER DENTISTRY we extend a warm welcome to the With our exceptional staff, advanced second issue of our magazine. technology and range of support DON’T LET services, we provide you with I know from my personal experience excellent healthcare in a warm, CARDIOLOGY ALLERGIC that our hospital is truly unique. RHINITIS professional environment. And our Our caregivers are comprised of Global Services Department is on SPOIL YOUR people you know-they are your hand to provide 24 hour assistance LIFE friends, family and neighbors. This and support to our growing WINTER 20 EPIDURALS is especially important to patients number of international patents, 50 from abroad, who often require that drawn by Yeditepe University 08 34 extra attention and care to make Healthcare Institutions’ background With our up for being away from their home of many years of experience and environment. Customer satisfaction accomplishment in treating patients exceptional WHY AREN’T DON’T is a top priority for us. The entire with a wide range of conditions from ANTIBIOTICS Yeditepe healthcare team works all around the world. 44 RISK YOUR diligently to provide excellence in staff, advanced WORKING LEFT UNTREATED, service. We take great pride in not At Yeditepe University Healthcare ANY MORE? GLAUCOMA BRAIN! only meeting, but exceeding your Institutions, each of our team technology and CAN LEAD TO PERMANENT members is committed to providing LOSS OF SIGHT 16 expectations. you with the best possible range of support 54 At Yeditepe University Healthcare experience, whether you are staying Institutions we have adopted the with us as a patient from abroad, following values and believe them to utilizing our Emergency Department services, we be key to our success. or Ambulatory Services, staying as the accompanying person to a loved provide you with So you can expect that we will: A Message to Readers From Big Toes Can Be A Big Don’t let Allergic Rhinitis one, a visitor, or still just considering 3 24-27 50-51 • be professional; Our CEO Spoil Your Life us for your healthcare needs. excellent health Problem! • be respectful; Medical Director: Our Values 5 • act with integrity; I invite you to contact or visit care in a warm, Cervical Cancer 28-30 Gastroenterology • be dedicated; Yeditepe University Healthcare Contributors 6-7 Procedures: Myth and 52-53 • serve you with excellence. Institutions and encourage you to Reality professional Locations 32-33 learn more about our programs and Bedrettin Dalan: Education, Yeditepe University Healthcare services, our physicians, and our care Research and Health Care All 8-9 Institutions is widely regarded for environment. Why Aren’t Antibiotics teams. And if you are in Istanbul, I Go Together Cardiology and Sport 34-37 54-56 our excellent patient satisfaction Working Any More? urge you to call our Global Services results and exceptional care in a Department to arrange a tour of our Carrying On Making a 10-11 Sexual Dysfunction 38-39 comfortable, friendly and easily facilities. We are committed to our Difference Insurance 57 accessible location in an upscale community and offer you high quality districts in the heart of Istanbul. “A Win-Win for Patient and Dentistry: We Are a Global care and a compassionate team of Nuclear Medicine As Yeditepe University Healthcare Physician”: Yeditepe Leads 12 40-42 58-59 experts in a caring, accessible and Reference Center Institutions’ Medical Director, and the Way in Digital Marketing friendly environment. Global Services head of the urology team, I am 60-61 I offer you my most heartfelt best Quality Matters at Yeditepe 14-15 Left Untreated, Glaucoma Department’s Activities extremely proud of the service we Can Lead to Permanent 44-46 provide to our patients from all wishes for good health now and in 04 Don’t Risk Your Brain! 16-18 around the world. the future. 05 Loss of Sight Leisure & Sightseeing 62-65 Epidurals - Sorting Fact At Yeditepe University Healthcare 20-22 PROF. DR. FARUK YENCİLEK From Fiction! Sleep Apnea 48-49 Masthead 66 Institutions, we offer a warm Medical Director and nurturing environment with Head of Urology Department REFERENCE / 02 55 www.yeditepehospital.com CONTRIBUTORS n alphabetical order. Bedrettin Dalan Prof. Dr. Canan Aykut Bingöl Prof. Dr. Muzaffer Değertekin Prof. Dr. Selim Pata ISTEK Foundation Founding and Honorary Rector, Yeditepe University / Neurology Head of Cardiology Department Otorhinolarygology and Head-Neck Surgery President A graduate of Marmara University Professor Pata is one of Turkey’s A graduate of Hacettepe University leading specialists in ENT diseases, Noted for the backing he gave to Medical Faculty, Prof. Dr. Canan Aykut Medical Faculty, Prof. Dr. Değertekin Head and Neck Surgery. Since educational projects during his time Bingöl enjoyed notable years of completed his specalization training graduating from Istanbul University success as the head of the Neurology Department Cerrahpaşa Medical Faculty in 1989, Professor Pata as Mayor of Istanbul Metropolitan Municipality, in cardiology in 1995. After winning the Young and Medical Director of Yeditepe University Hospital Researcher award in 2000, Prof. Dr. Değertekin has built a formidable reputation as a proponent of Bedrettin Dalan now lends his support and vision to advanced techniques in his field Professor Pata is an before her appointment as Rector of Yeditepe worked at Holland’s Erasmus University Thoraxcenter Yeditepe University and its Healthcare Institutions University and chair of board of Truebeam. active member of 11 professional associations with Cardiology department,