NBCUNIVERSAL AT ADVERTISING WEEK 2018 Advertising Week is officially here, and NBCUniversal Advertising and Client Partnerships is everywhere, bringing the excitement every day. Check out our calendar of events below, featuring NBCU leaders and influencers, to see where you can find us throughout the week. We hope to see you there! Register for Advertising Week Here Monday, October 1st The Girls’ Lounge Dinner @ Advertising Week: 6:00 PM | Pier 60, Chelsea Piers Speakers Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal Hoda Kotb, Co-Anchor, “TODAY” Savannah Guthrie, Co-Anchor, “TODAY” Savannah Sellers, Co-Host, NBC News “Stay Tuned” and Correspondent, NBC News and MSNBC Libby Leist, Executive Producer, “TODAY” Noah Oppenheim, Executive in Charge of “TODAY” and President of NBC News Jaimie Alexander, Actress, “Blindspot” Lauren Ash, Actress, “Superstore” Janet Montgomery, Actress, “New Amsterdam” Shelley Zalis, CEO, The Female Quotient Tuesday, October 2nd MMA Innovate: Navigating Today’s Seismic Shifts: A Vision of What Lies Ahead 9:45 AM | Center415, 415 5th Avenue Keynote Speaker Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal Learn More Driven by the emergence of new technologies, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing faster and more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability and willingness to throw out the old playbook in response to the opportunities and challenges that lie ahead. Join Linda Yaccarino as she reflects on the ongoing transformation at NBCUniversal’s advertising business, and outlines her vision for the company’s—and the industry’s—next chapter.? Transforming TV @ Advertising Week: How Target and NBCUniversal Are Transforming the Way TV is Bought and Sold 3:30 PM | AMC Lowes Lincoln Square 13, Twitter Stage Panelists Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal Kristi Argyilan, SVP, Media and Guest Engagement, Target Moderator Jo Ling Kent, Business and Technology Correspondent, NBC News Learn More Brands are demanding more and want the ability to find their specific consumers across TV networks and measure the impact this marketing has on sales. Join us to discuss how Target has partnered with NBCUniversal to leverage retail insights to narrow their audience and optimize their TV buys. Wednesday, October 3rd The Future of Video Advertising @ Advertising Week: 10:30 AM | AMC Lowes Lincoln Square 13, Culture Stage Panelists Krishan Bhatia, EVP, Business Operations and Strategy, NBCUniversal Stefanie Kane, Global Media Leader and US Tech, Media and Telco Strategy Leader, PWC David Levy, EVP, Non-Linear Revenue, Fox Networks Group Brett Wein, Head of Global Business Solutions, Snapchat Learn More Chief multiplatform executives explore the best business models and audience engagement strategies for various TV services, spanning pay TV, ad-supported OTT and subscription-based models. Storytelling in the Age of EQUITY @ Advertising Week: 12:00 PM | AMC Lowes Lincoln Square 13, Univision Stage Panelists Laura Molen, EVP, Lifestyle and Hispanic Advertising Sales Group, NBCUniversal Wade Davis, Former NFL Player and Sr. Consultant – Diversity and Inclusion YSC Joe Pantigoso, Sr. Director, Global Brand SAP Karuna Rawal, President, Groupe Client Lead Leo Burnett/Publicis Groupe Moderator Raquelle M. Zuzarte, Founder, EQUITY Project For All Learn More Join the change-agents, rebels, doers and dreamers, driving for EQUITY during this high energy, visceral and artistically provocative event! Thursday, October 4th The Future of Advanced Media Buying: Simplifying and Unifying the Industry @ Advertising Week: 10:00 AM | AMC Lowes Lincoln Square 13, Foursquare Stage Panelists Denise Colella, SVP, Advanced Advertising Products and Strategy, NBCUniversal Bryson Gordon, EVP, Advanced Advertising, Viacom David Levy, EVP, Non-Linear Revenue, Fox Networks Group Dan Aversano, SVP, Ad Innovation and Programmatic Solutions for Turner Ignite, Turner Learn More Today’s media buying landscape is rapidly changing, and the shift from demo-based to audience-based buying is at the forefront of this evolution. Whether an advertiser is looking to reach a travel enthusiast, a first-time car buyer, or a luxury shopper, advanced buying offers new possibilities to deliver the right message to the right audience. Founded by a group of publishers in 2017, OpenAP is the industry’s first cross-publisher solution to identify audiences seamlessly across member networks. Hispanic TV Summit: New Directions for Serving Hispanics TV and Video Audiences 11:00 AM | New York Marriott Marquis Keynote Speaker Laura Molen, EVP, Lifestyle and Hispanic Advertising Sales Group, NBCUniversal Learn More This is a lively series of back-to-back, one-on-one keynote interviews or presentations, offering the chance to hear unique perspectives from leading executives or on-air talent about the newest direction of the business of serving Hispanic viewers. *All events listed are private and require an invitation and/or Advertising Week badge..