N°2 MAY 2019 WWW.SWISSQUOTE.COM CHF 9.- FINANCE AND TECHNOLOGY UNPACKED MEDIA Tamedia is making moves SPACE Walking on the moon once again PETS Nothing’s too good for Fido DOSSIER ThE OpeN sOurCE BONaNza How Facebook, Microsoft and Google are using free software Linus Torvalds, creator of Linux CLOUDERA ELASTIC MONGODB ORACLE RED HAT TALEND WALLIX EDITORIAL SWISSQUOTE MAY 2019 The future is open By Marc Bürki, CEO of Swissquote ere we are in 2019 and reassurance of knowing the latest market mainstay Microsoft innovations will always be available. is more popular than ever For example, more than 80% of ser- Hamong financial analysts. But al- vices provided by Swisscom are now though its share price has been based on open source solutions. trending upwards over the past few years, it’s no thanks to Windows. This inevitable trend convinced IBM Few people know this, but the iconic to spend an astronomical $34 billion operating system now only generates in October to acquire Red Hat, a US barely 15% of Microsoft’s profits. company specialising in open source software. Earlier last year, Microsoft While it’s true that Windows is still spent $7.5 billion acquiring GitHub, the king in the regular PC market, another major US player in the indus- p. 28 open source software reigns supreme try. These companies developed a so- for servers and cloud services. lid business model based on sales of Linux, the most famous open source their solutions (since “open” doesn’t software, is running on millions of mean “free”), as well as training and servers used by web giants such support. Several similar companies, p. 40 as Google, Amazon, Facebook and all public, are profiled in this issue. eBay. In fact, a significant portion of Microsoft’s revenue now comes Beyond the commercial aspect of from cloud-based products and open source, our feature report also services running on... Linux. delves into its fascinating background p. 36 and history. For many, this movement Ironically, for a long time the open born in the 1980s champions a hu- source development model was the manist approach, in the sense that IT number one enemy of proprietary programmes are like a common good software giants, which eventually that everyone can use, study and mo- realised they couldn’t compete with dify. While open source has lost some the wealth of tools developed by com- of its benevolence, its spirit hasn’t munities. And for digital companies, disappeared completely. open source solutions provide enor - mous productivity gains and the Happy reading! 3 SWISSQUOTE MAY 2019 TABLE OF CONTENTS SWISSQUOTE MAY 2019 PUBLISHER 24 Swissquote PETS Chemin de la Crétaux 33 1196 Gland – Switzerland T. +41 44 825 88 88 www.swissquote.com [email protected] Manager Brigitta Cooper EDITORIAL 50 Editor-in-chief Ludovic Chappex DOSSIER Associate editor 56 Bertrand Beauté CONNECTED HOME Design director THE OPeN Natalie Bindelli and Caroline Fischer CANA atelier graphique SOURCE Route de Jussy 29 – 1226 Thônex BONANZA www.ateliercana.ch Editorial staff Bertrand Beauté, Ludovic Chappex, Sophie Gaitzsch, Jasmine Lecker, MOON Raphaël Leuba, Martin Longet, Salomé Kiner, Angélique Mounier-Kuhn, Gaëlle Sinnassamy, Julie Zaugg Layout Natalie Bindelli, Caroline Fischer, Coralie Meder, Sarah Meylan 18 (CANA atelier graphique) TAMEDIA Cover Ian White / Getty Images Photography 28 72 Nicolas Righetti, AFP, Keystone, CADAQUÉS Getty images, iStockphoto, Newscom, Reuters Editing (English version) Ose Ayewoh, Marco Simon Translation TABLE OF CONTENTS Technicis Finance PRINTING, BINDING AND DISTRIBUTION DOSSIER : 3. EDITORIAL 18. PORTRAIT 28. THE OPeN SOURCE 50. PETS 66. SWISSQUOTE Stämpfli Ltd. By Marc Bürki Tamedia’s brazen Nothing is too Don’t forget BONANZA Wölflistrasse 1 – 3001 Bern resistance good for Fido equities! www.staempfli.com 6. SCANS ADVERTISING Economic 24. CONNECTED HOME 29. Why open source has 40. Nine open companies 56. SPACE 70. CARS Infoplus AG survey The great promise already won Walking on the moon The Audi all Traubenweg 51, CH-8700 Küsnacht of smart home 46. Linus, the creator once again about watts [email protected] 14. TRENDS appliances 34. Essential software of Linux WEMF Personalities, packages 60. FASHION 72. TRAVEL REMP 2018: 52,335 ex. Print run: 60,000 ex. nations, innovations 47. A question of licences Lululemon, A surreal journey 36. A return the amazing power in the land of Dalí to source code 48. The auto industry of yoga goes open source 80. TRIED AND TESTED ABONNEMENT Pay up to destroy SUBSCRIPTION CHF 40.-40 FOR pour 6 6ISSUES numéros everything www.swissquote.ch/magazinewww.swissquote.ch/magazine/f/ ISTOCK / GAETAN BALLY, KEYSTONE / NASA BALLY, ISTOCK / GAETAN 4 5 SWISSQUOTE MAY 2019 SCANS SWISSQUOTE MAY 2019 RANKING SCANS FIVE RECORD-BREAKING biotech FINES IMPOSED BY THE EU CRISPR TREATS ON TECHNOLOGY FIRMS ITS FIRST PATIENT 1. APPLE US group CRISPR Therapeutics has $14.8 BILLION (IN 2016) announced that it has treated its first 2. GOOGLE patient using CRISPR-Cas9, an enzyme $5 BILLION (IN 2018) that edits genes in the DNA sequence. 3. GOOGLE CRISPR-Cas9 has been used to remove $2.7 BILLION (IN 2017) the gene responsible for thalassaemia, a blood disorder that stops oxygen from 4. INTEL $1.45 BILLION (IN 2009) being carried around the body. This an- nouncement immediately caused CRISPR 5. QUALCOMM “Blockchain Therapeutics’ share price to jump by $1.2 BILLION (IN 2018) 25%. Shares in other biotechs working technology is on CRISPR-Cas9 saw similar increases, ingenious but with Editas up by 5% and Intellia by 6%. Source : The New Economy Up until now, investors feared that they bitcoin has no would have to wait years until these THE FIVE US FASHION RETAIL unique value” therapies were brought to market. CHAINS THAT ARE CLOSING ISTOCK CRSP EDIT NTLA THE MOST STORES Warren Buffett, (by number of physical stores that in an interview with CNBC. will be closed down in 2019 and 2020) 1. PAYLESS 2,000 robotics food 2. GYMBOREE AUGMENTED WORKERS LONZA CREATES THE INFANT 800 FORMULA OF THE FUTURE 3. GAP 230 4. SEARS 80 5. VICTORIA’S SECRET “We made a 53 principled Source : Yahoo Finance decision that we’re not going THE FIVE LARGEST COMPANIES ISTOCK to withhold IN THE VIDEO GAMING INDUSTRY 1 million The US firm DuPont has developed an (by earnings generated from gaming technology from in the first three quarters of 2018) The number of barrels ingredient called Care4U which, when added to infant formula, can replicate institutions that of oil that ExxonMobil An exoskeleton 1. TENCENT almost 100% of the properties of breast predicts that it will designed by Ekso we have elected $15 BILLION Bionics. This device milk. However, it is Lonza – a company extract each day in the in democracies 2. SONY helps workers who based in Basel, Switzerland – that will be Permian basin in Texas work with arms up DuPont’s exclusive provider of this ingre- to protect the $9.85 BILLION by 2024. Chevron also in the air. dient, which has been approved for use 3. APPLE FORD freedoms estimates that it will in Europe and the US. Care4U’s primary $6.9 BILLION extract 900,000 barrels we enjoy” Robots are not going to replace humans Hyundai, Ford and Volkswagen have ingredient is oligosaccharide 2’-FL. This 4. MICROSOFT per day in 2023. Both for good – at least not in assembly line already started introducing exoskele- oligomer stimulates a newborn’s immune Microsoft CEO, $6.2 BILLION companies have revised work. More and more companies are pro- tons in factories in the US and Slovakia. system and aids digestion. Friesland- Satya Nadella, on the company’s 5. NETEASE their forecasts upwards viding their workers with exoskeletons According to ABI Research, the indus- Campina Domo, Abbott, Ingredion and augmented reality system $4.5 BILLION thanks to improvements that will help them perform repetitive trial exoskeleton market is set to total Nestlé have also recently marketed which the company supplied in drilling techniques. tasks without injuring their backs and 300,000 units by 2028 and generate products based on oligosaccharides. to the US army. joints or help them lift heavy loads. profits of $5.8 billion. DD LONN Source : Newzoo 6 7 SCANS SWISSQUOTE MAY 2019 SCANS SWISSQUOTE MAY 2019 SCANS retail IKEA IS INNOVATING THANKS TO CEVA LOGISTICS KICKSTARTER “They don’t have to care $4.4 ¥11.1 billion about the The amount that China’s legacy. They box office took in February don’t have to billion 2019 (1.7 billion Swiss francs). This is the highest care about the The monthly cost to the amount ever registered next generation US economy of the trade by the film industry war with China, according in a given country. In of gasoline in to a study carried out comparison, the US motors and so by the Federal Reserve box office generated they can really and Columbia and LOGISTICS CEVA $479 million in the OBSBOT Princeton universities. The Zug-based company CEVA Logistics clients to order products online or in same period. focus on the US firms are often obliged OBSBOT has been selected by IKEA to operate a IKEA showrooms that have recently future” to absorb new import 96,000 sq. m mega-distribution centre opened in the city centre, and then to THE INTELLIGENT taxes themselves. on Staten Island in New York. The Swiss go and pick up their items from a distri- Herbert Diess, group will be responsible for implement- bution warehouse located on the out- CEO of Volkswagen, when asked CAMERA ing the Swedish furniture giant’s new skirts of the city. It’s a way of matching for his thoughts on Tesla.