Research Interest Katrin Yiğitbaş Sustainability in Tourism Strategic Hotel Management Biography BL: Liechtenberg, Germany 1985 Papers Yücelen, M., R. Kamaşak and K. Yiğitbaş, “Bir Kültür Mirasının Marka Canlandırma Stratejileri: Pera Palace Hotel Örneği.” Translated as: “Brand Lecturer Revitalization Strategies of a Historic Icon: The Case of Pera Palace Hotel.” 1st Interdisciplinary Tourism Research Congress, May 27-29, 2010, [email protected] Nevsehir, Turkey. http://www.anatoliajournal.com/disiplinlerarasi/ Office: TBF-201 Yücelen, M. and K. Yiğitbaş, “An Exploration of Knowledge Management Phone: 216 5780949 and Service Innovation Strategies in the Turkish Hotel Industry, EuroChrie Amsterdam 2010, October 25-28, 2010, Amsterdam, The Netherlands. http://www.eurochrie2010.nl/ Yiğitbaş, K. and M. Yücelen, “Brand Revitalization Strategies of a Historic Icon: The Case of Pera Palace,” EuroChrie Amsterdam 2010, October 25-28, 2010, Amsterdam, The Netherlands. (Submitted as Best Practice presentation). http://www.eurochrie2010.nl/ Beyhan, A., K. Yiğitbaş and M. Yücelen, “Country of Origin’s Role in Brand Personality: Evidence from Quick Service Restaurant Customers in Turkey,” 1st Advances in Hospitality and Tourism Marketing and Management Conference, June 19-24, 2011, Istanbul, Turkey. http://www.httrc.com/ahtmm/ Yücelen, M., K. Yiğitbaş and R. Kamaşak, “An Exploration of the Relationship Between Teamwork Effectiveness, Knowledge Sharing and Innovative Mindset in Hotels in Turkey,” Tourism and Hospitality Without Borders: Tendencies and Prospects of Development, May 31-June 2, 2013, Ivanovo State University, Russian Federation. www.tourismconference.ru. Kamaşak, R., K. Yiğitbaş, M. Yücelen and İ. Büyükyüksel, “Analysis of Positioning Strategies for an Independent Hotel: A Case Study of CVK Hotels & Resorts Park Bosphorus, Istanbul,” Tourism and Hospitality Without Borders: Tendencies and Prospects of Development, May 31-June 2, 2013, Ivanovo State University, Russian Federation. www.tourismconference.ru. Türegün, N., K. Yiğitbaş, “Yeşil Anahtar Programının Sürdürülebilir Turizm Açısından Değerlendirilmesi” II Uslusal Sürdürülebilir Turizm Kongresi, Nisan 28-30, 2016, Adrasan, Antalya www.stkakdeniz.com Courses Fall: ATH103 Tourism Geography, ATH203 Hospitality Operations Management, ATH421 Contemporary Topics in Tourism, ATH401 Revenue Management, ATH341 Rooms Division Management, ATH415 Resort Management Spring: ATH210 Front Office Operations&Automation Systems, ATH304 Destination Management, ATH306 Sales Management in the Travel Industry, ATH340 Security&Loss Prevention Managment Website* .