BUSINESS INTELLIGENCE & STRATEGY MAYFAIR/NORTH POINT/WESTROADS SUPPLMENTAL JULY 2018 MAYFAIR MALL Sales Productivity (Less than 10k): $572, peak was ~$610 Occupancy Rate (Perm): 95% Department Store Sales: • Macy’s ($23M) – Highest grossing in Wisconsin • Nordstrom ($27M) – Only Nordstom in Wisconsin • Boston Store ($23M, as of 2016) – Second highest grossing in Wisconsin Category Sales Growth at the center over past three years CATEGORY REASONS Home Furnishings: +35% Growth from the addition of The Container store and Z Gallerie Activewear/Athleisure: +26% Growth within Athleta which is the only retailer in category Athletic Shoes: +18% Growth in every retailer in the category but primarily Footaction (+107%) Women's Specialized: +10% Growth from addition of Soma and organic growth in Aerie Market Talking Points • Dillard’s not in the market, closest Dillard’s in Davenport IA (165 mi) • Mayfair is the top shopped center in the Milwaukee market (Nielsen Scarborough – Market Residents, Age 18+, shopped center in past 3 months) WESTROADS MALL Sales Productivity (Less than 10k): $478, relatively constant over past few years; peak in early 2017 of ~$500 Occupancy Rate (Perm): 93.3% Department Store Sales: • Younkers ($25M as of 2016) – Top grossing Bon-Ton Concept in the state. • JCPenney ($21M) – Top grossing in Nebraska • Von Maur ($40M) Category Sales Growth at the center over past three years CATEGORY REASONS Home Furnishings: Up 4x Growth from the addition of The Container Store Restaurants: + 15% Growth from addition of Flagship Commons ($5.4M) Athletic Shoes: +8% Growth within House of Hoops and Finish Line Fashion Accessories & Apparel: +4% Growth from Sunglass Hut and Claire's Market Talking Points • Dillard’s generates $28M in the market (Oak View Mall - $24M, Clearance at Mall of Council Bluffs - $4M) BUSINESS INTELLIGENCE & STRATEGY MAYFAIR/NORTH POINT/WESTROADS SUPPLMENTAL JULY 2018 NORTH POINT MALL Sales Productivity (Less than 10k): $376, down significantly due to Apple, excluding Apple down from peak of ~$430 Occupancy Rate (Perm): 75.3% Department Store Sales: • Macy’s ($40M) – Second highest grossing in Atlanta • Dillard’s ($23M) – Second highest grossing in Atlanta • Von Maur ($13M) • JCPenney ($10M) • AMC ($8M) North Point Mall is experience a significant sales decline most retailers are trending downward over the past three years excpet for the following: RETAILER Vans: +54% Finish Line + 21% Hollister: +9% Famous Footwear: +7% Market Talking Points • 50% more market residents shop North Point Mall than the Avalon on a quarterly basis. (Nielsen Scarborough – Market Residents, Age 18+, shopped center in past 3 months) .