JAN-MARClub Times! 2020 WWW.BERJAYACLUBS.COM RECREATION AT YOUR CONVENIENCE The Age of Digital Entrepreneurship Fascinating History in Malaysia: Kedah What’s Trending: Boba Tea – When Is Too Much? Club Times is a quarterly publication of Berjaya Clubs produced exclusively for its members. The opinions and views expressed in this issue are not necessarily shared by Berjaya Clubs, the Contract Publisher. Although every effort has been taken to ensure correctness and accuracy in the preparation of this issue of Club Times , the Contract Publisher or Editorial Staff accept no responsibility for any effects arising from errors or omissions. Should there be any error or difference in translation, the English language will be used as the primary reference. No portion of this publication may be reproduced in any form without written consent from Berjaya Clubs. All rights reserved by Berjaya Clubs. Editorial 01 2020: The year we’ve long awaited! Dear Member, At last, the long-awaited year is upon us: 2020! It has such a nice ring to it. Vision 2020. 20/20 eyesight. The beautiful round numbers of 2020 seem to call to us with a promise of a new era! Will this be the year that we finally get our flying cars and personal jetpacks? Berjaya Clubs Whether that is the case or not, one thing for sure is that we are called to advance as a society. One of the key tenets of Vision 2020 is to have a caring society, for example. It doesn’t take great BUKIT JALIL GOLF & COUNTRY RESORT technology to bring that about. A great heart and attitude will do. Berjaya Golf Resort Berhad (223292-U) Jalan Jalil Perkasa 3, Bukit Jalil, 57000 Kuala Lumpur. Be that as it may, technology is always something that can be a great aid to our development as Tel: +603-8994 1600 Fax: +603-8994 1542 humanity. And in this historic issue of Club Times, we look at The Age of Digital Entrepreneurship Email: [email protected] as our cover story and the coming of 5G technology as well. Looked at together, the advent of advanced technologies opens up huge new possibilities for the upcoming generation – and the KELAB DARUL EHSAN existing ones as well. How do Facebook and Instagram and whatever’s around the corner provide KDE Recreation Berhad (121237-P) a platform for a livelihood that was unimaginable just one generation ago? Let’s find out. Taman Tun Abdul Razak, Jalan Kerja Air Lama, 68000 Ampang Jaya, Selangor. Tel: +603-4257 2333 Fax: +603-4257 2335 At the same time, let’s discover the historical attractiveness of Kedah, with our Top 5 article this Email: [email protected] quarter highlighting five must-see locations in that great northern state of our country. And with the Olympics coming around the corner, we take a look at another historical masterpiece – karate, STAFFIELD COUNTRY RESORT which will be making its debut as an Olympic sport this year. Staffield Country Resort Berhad (77094-M) Batu 13, Seremban-KL, 71700 Mantin, Finally, chill out and enjoy a read about boba tea. Is it as bad – or as good – as people make it Negeri Sembilan. Tel: +6018-222 1919 Fax: +603-8766 7173 out to be? Malaysia is home to dozens of boba tea brands, and we’re proud of it, so let’s find out Email: [email protected] about it. On the matter of F&B and R&R, be sure to check out the Members’ Privileges that we have planned for your and your family’s enjoyment, and as always – I’ll see you down at the club! BUKIT KIARA EQUESTRIAN & COUNTRY RESORT Bukit Kiara Resort Berhad (169558-D) Jalan Bukit Kiara, Off Jalan Damansara Yours faithfully, 60000 Kuala Lumpur. Tel: +603-2093 1222 Fax: +603-2096 2825 Email: [email protected] Khor Poh Waa Director of Berjaya Clubs BUKIT BANANG GOLF & COUNTRY CLUB Indah Corporation Berhad (26003-H) 1, Persiaran Gemilang, Bandar Banang Jaya, 83000 Batu Pahat, Johor Darul Takzim. Tel: +607-428 6001 Fax: +607-428 5267 Email: [email protected] DESIGNED BY Yellow Thumbprint Sdn Bhd (595768-P) B-3-13a Street Mall, One South Jalan OS Taman Serdang Perdana 6 43300 Seri Kembangan Selangor Tel: +603-8959 1221 Highlights 02 JANUARY 2020 15 - 16 FEBRUARY 2020 SAT & SUN 17-19 FRIDAY - SUNDAY 14 & 15 MARCH 2020 SAT & SUN Bukit Kiara New Year Show Monthly Training Competition For more information, contact Equestrian Centre For more information, contact Equestrian Centre 03-2094 1979 / 2094 1903 03-2094 1979 / 2094 1903 JEBRUARY 2020 08 SATURDAY Chinese New Year Lion Dance Acrobatic Performance For more information, contact Member Relation & Club Comm. 03-2093 6308 Content 03 Highlights The Age of Digital The Digital Transformation: 02 Entrepreneurship 04 For You & Me 07 New & Returning Games in What’s Trending: Fascinating History in the Summer Olympics 2020: Boba Tea – Malaysia: Kedah 10 Karate 13 When Is Too Much? 16 Members’ Privileges Spotlight 18 26 Cover Story 04 The Age of Digital About Facebook: What was its initial Entrepreneurship objective? When Facebook was built Digital technologies are helping a generation of online entrepreneurs in 2004, it was to bring the social experience of build their businesses online, including in Malaysia. The digital college to the internet. Its environment has naturally lent itself to entrepreneurial activity; as now-famous founder Mark the start-up capital is low or not needed. This has allowed online Zuckerberg wanted to build an entrepreneurs to sell to a global audience and supplement their careers. environment that helps college Facebook and Instagram have provided platforms for entrepreneurs to students connect with one establish and discover new opportunities. Malaysians are using such another. But that changed – Facebook today has become platforms to create a portfolio, and selling products as well. New start- an entrepreneurial platform ups are coming up around the world because of the vast amount of through its ability to develop knowledge that has been shared on various platforms like Facebook social infrastructure that gives and Instagram. people the power to build a global community that works for all of us. Cover Story 05 What is Facebook today? successful entrepreneurs due to demographics and Zuckerberg has been asked through a well-planned interests changing – and with the question of what Facebook Facebook marketing strategy new platforms coming up. is, over and over since which helps them reach There is concern about the 2006. The answer keeps their target audience. As an aging of the demographic on changing along the way. entrepreneur, work on what inhabiting Facebook. Younger Facebook has grown from a you know best and use users are shifting towards site where college students Facebook as a platform to other social media platforms. would accept each other as improve your reach. This adds Even though many of them are friends, to one of the biggest more value to the business by still interacting with Facebook’s and most influential companies nurturing customers, improve Instagram; more of them are on the globe. Billions of users awareness and provide going to competitors like and the power to connect and more resources for the Twitter. Twitter has a robust affect economic and political market audience. Successful and reliable technology landscapes is what Facebook entrepreneurs have a specific infrastructure like Facebook is all about today. Facebook vision. They pinpoint the exact thus closing in its competitive allows people to search for problem that they’re trying to edge. Such competitors and draw attention to their solve. Start a company if you attract smart and experienced own issues. actually know what it is that engineers, but Facebook you want to build. invents new tools and How does it help to build One question that keeps technologies. So, Facebook successful entrepreneurs, arising as Facebook carries still has more to go in the and who are they? on, is how long the platform market despite demographics Facebook helps build can sustain itself in the market and interests changing. Cover Story 06 Facebook and Twitter usage declines, Instagram flourishes. Instagram is made for the phone. With 80% of social content being consumed in a mobile environment, it’s a structural significance for Instagram. According to Infinite On Instagram: its target platform really shines is in the Dial study from Edison, usage audience and their habits level of user engagement. of Facebook among young Instagram was launched Engagement with brands on Americans aged 12 to 34 in October 2010. When Instagram is ten times higher declined sharply between 2017 Facebook bought Instagram than on Facebook, 84 times and 2018. Direct commerce in 2012, it had just 30 million higher than on Twitter, and 54 on Twitter and Facebook does users. Today, Instagram has times higher than on Pinterest. not come out naturally. But on more than a billion users. Instagram will be one of the Instagram, commerce is woven Users between the age of most successful platforms so tightly into the experience, 18 to 34 years make up the in five to ten years to come, it feels like a very natural majority of Instagram users. if these trends continue. extension of the platform. A deep understanding of Instagram accumulates about Instagram’s target audience four billion likes per day. So, What will entrepreneurship is essential for a successful using Instagram puts your likely look like on Instagram Instagram marketing strategy. business in front of the right in the future? Know what intrigues and audience. What sets the Being successful on Instagram motivates the audience, to prospects of Instagram high is likely to change in the future produce the right content is the ability for businesses to – simply using clever hashtags to engage them.