MOVR Mobile Overview Report January – March 2017 The first step in a great mobile experience The first step in a great mobile experience TBD 2 The first step in a great mobile experience TBD 3 The first step in a great mobile experience Q4 2016 to Q1 2017 Comparisons Top Smartphones Top Smartphones Africa Asia Europe North America Oceania South America Apple iPhone 5S 1% 3% 4% 4% 5% 3% • New to the list this Apple iPhone 6 2% 5% 6% 10% 12% 4% quarter are the Apple Apple iPhone 6 Plus 0.8% 3% 1% 4% 4% 0.9% iPhone 7 Plus, Huawei Apple iPhone 6S 2% 4% 6% 11% 14% 3% P8 Lite, Motorola Moto Apple iPhone 6S Plus 0.8% 3% 1% 6% 5% 0.8% G4, Vodafone Smart Apple iPhone 7 0.9% 2% 3% 5% 7% 1% Kicka. Apple iPhone 7 Plus 0.5% 2% 0.9% 5% 4% 0.6% Huawei P8 Lite 2% 0.4% 2% 0.1% 0.2% 0.6% Motorola Moto G 0.02% 0.1% 0.1% 0.3% 0.04% 3% • Dropping off the list Motorola Moto G are the Apple iPhone 5 (2nd Gen) 0.01% 0.1% 0.1% 0.1% 0.1% 3% & 5C, Samsung Galaxy Motorola Moto G4 0.01% 0.1% 0.1% 0.3% 0.1% 2% Note 4 & 3. Motorola MotoG3 0.02% 0.1% 0.2% 0.2% 0.1% 4% Samsung Galaxy A3 1% 0.9% 2% 0.1% 0.2% 0.5% Samsung Galaxy • North America and Grand Neo 2% 1% 1% 0.1% 0.03% 0.6% Oceania are Samsung Galaxy concentrated markets Grand Prime 0.6% 1% 2% 1% 0.1% 4% for brands, with the Samsung Galaxy J1 2% 0.8% 0.3% 0.1% 0.4% 0.8% Samsung Galaxy J1 top smartphones Ace 2% 0.3% 0.01% 0.1% 0.2% 0.5% accounting for 61% Samsung Galaxy J2 and 72% respectively. (2015) 1% 2% 0.1% 0.3% 0.4% 2% Samsung Galaxy J5 3% 2% 2% 0.3% 0.5% 6% Samsung Galaxy J7 1% 3% 0.1% 1% 0.1% 4% Samsung Galaxy S5 2% 1.3% 3% 3% 6% 1% Samsung Galaxy S6 2% 0.8% 3% 3% 4% 0.8% Samsung Galaxy S7 1% 0.6% 2% 3% 6% 0.6% Samsung Galaxy S7 Edge 2% 1% 3% 3% 3% 0.8% Vodafone Smart Kicka 2% 0% 0.01% 0% 0.03% 0% Others 67% 62% 56% 39% 28% 53% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2017Q1) 5 Top Smartphone Trends (2017 Q1 vs. 2016 Q4) Smartphone Trends Africa Asia E urope North America O ceania South America Apple iPhone 5S -2.5% -0.9% -1.4% -1.2% -1.3% 0.1% • Apple iPhone 7 and 7 Plus have had the most growth this quarter as Apple iPhone 6 -4.3% -0.9% -2.1% -2.7% -3.2% 0.2% many Apple iPhone 6 users have Apple iPhone 6 Plus -1.7% -0.6% -0.3% -1.2% -1.2% -0.1% converted in North America and Apple iPhone 6S -2.8% -0.3% -0.8% -0.7% -0.8% 0.3% Oceania. Apple iPhone 6S Plus -1.3% -0.2% -0.2% -0.7% -0.6% 0.0% Apple iPhone 7 0.1% 1.2% 1.4% 2.7% 3.5% 1.0% • The Samsung Galaxy S7 has seen a Apple iPhone 7 Plus 0.1% 1.3% 0.5% 2.7% 2.4% 0.4% moderate increase in adoption with Huawei P8 Lite 0.8% 0.03% 0.3% 0.02% 0.02% 0.1% the largest trend in Oceania with Motorola Moto G 0.0% -0.02% -0.01% 0.02% -0.01% -0.4% 1.3% growth and second largest Motorola Moto G (2nd Gen) 0.0% -0.01% 0% 0% -0.01% -0.2% growth in North America with 0.7%. Motorola Moto G4 0.01% 0.02% 0.1% 0.1% 0.04% 0.7% Motorola MotoG3 0% -0.01% -0.01% 0.01% 0.01% -0.1% • South America has been staying up- Samsung Galaxy A3 0.3% 0.1% 0.3% 0% 0.1% 0.01% to-date with the most recent Samsung Galaxy Grand Neo 0.1% 0.1% 0.1% -0.02% 0.01% -0.2% iPhone (7) gaining the most (1.0%), Samsung Galaxy Grand Prime 0.01% 0% -0.1% -0.1% -0.01% -0.4% whereas they are slower to adopt Samsung Galaxy J1 0.1% 0.1% 0.01% -0.02% -0.1% -0.2% the most recent Samsung (Galaxy J5 took 2nd place with 0.9%). Samsung Galaxy J1 Ace 0.4% 0.1% 0.01% 0.01% -0.02% 0.1% Samsung Galaxy J2 (2015) 0.4% 0.2% 0.02% 0.01% 0.1% -0.1% Samsung Galaxy J5 0.5% 0.2% -0.04% -0.02% -0.1% 0.9% Samsung Galaxy J7 0.4% 0.1% 0.02% 0.2% 0% 0.4% Samsung Galaxy S5 0.3% -0.1% -0.3% -0.2% -0.3% -0.2% Samsung Galaxy S6 0.4% -0.2% 0.1% 0.2% 0.02% -0.1% Samsung Galaxy S7 0.6% -0.1% 0.5% 0.7% 1.3% 0.2% Samsung Galaxy S7 Edge 0.7% 0.1% 0.6% 0.6% 0.7% 0.2% Vodafone Smart Kicka 0.4% 0% 0% 0% 0% 0% O thers 6.8% -0.2% 1.1% -0.3% -0.7% -2.6% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2017Q1%-2016Q4%) 6 Top Tablets • The most significant market share for tablets remains with Apple’s iPad Airs, with the iPad Air 2 garnering more than 17% in Oceania and almost 17% in North America. The iPad Air followed with almost 16% in Oceania and 14.5% in North America. • Samsung tablets have more market share from their Tab 3 and Tab 3 Lite in South America, Asia, and Africa. Top Tablets Africa Asia Europe North America Oceania South America Apple iPad 2 2.99% 3.67% 4.77% 6.56% 8.05% 5.67% Apple iPad 3 3.19% 3.89% 3.22% 3.65% 6.02% 4.83% Apple iPad 4 4.60% 5.70% 6.97% 9.53% 12.98% 8.65% Apple iPad Air 4.97% 7.86% 11.15% 14.50% 15.79% 8.57% Apple iPad Air 2 4.25% 9.22% 10.43% 16.89% 17.26% 8.20% Apple iPad Mini 2.69% 7.47% 4.84% 5.51% 7.39% 6.49% Apple iPad Mini 4 0.58% 2.96% 1.42% 2.02% 2.31% 1.40% Apple iPad Mini Retina 1.89% 7.05% 4.97% 7.70% 6.93% 6.08% Apple iPad Pro 0.92% 2.63% 2.08% 5.21% 3.68% 1.91% Samsung Galaxy Tab 3 Lite 0.98% 3.96% 1.84% 1.13% 0.67% 8.09% Samsung Galaxy Tab 3V 3G 7.75% 4.37% 0.15% 0.02% 0.06% 2.15% Samsung Galaxy Tab 4 10.1 3.54% 0.56% 3.26% 1.20% 1.25% 1.39% Samsung Galaxy Tab 4 7.0 3.98% 2.82% 0.99% 1.02% 0.07% 2.86% Samsung Galaxy Tab A 0.13% 1.47% 0.05% 1.42% 3.04% 0.47% Samsung Galaxy Tab A 9.7 3.38% 0.83% 3.56% 1.00% 1.82% 1.19% Samsung Galaxy Tab E 2.72% 0.79% 2.23% 1.02% 0.09% 3.08% Vodafone Smart Tab 3G 11.06% 0.11% 0.04% 0.00% 0.00% 0.00% Vodafone Tab Mini 7 3.47% 0.02% 0.05% 0.00% 0.00% 0.00% others 36.90% 34.62% 37.97% 21.62% 12.59% 28.97% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2017Q1) 7 Tablet Trends • Apple tablets continue to see significant drops in older versions of the iPad but strong adoption of the iPad Air 2. • The Apple iPad Pro also sees steady growth in almost every continent. • South America is increasing their tablet consumption since last quarter and is buying both Apple and Samsung. Tablet Trends Africa Asia Europe North America Oceania South America Apple iPad 2 -1.02% -0.64% -1.69% -2.57% -1.96% -0.20% Apple iPad 3 -0.75% -0.39% -0.80% -0.92% -0.67% 0.30% Apple iPad 4 -0.59% -0.23% -1.29% -0.73% -0.61% 1.24% Apple iPad Air -0.70% -0.43% -1.78% -0.62% -0.59% 0.83% Apple iPad Air 2 -0.23% 0.73% 0.22% 2.80% 2.36% 2.25% Apple iPad Mini -0.84% -1.82% -1.59% -2.06% -1.64% 0.12% Apple iPad Mini 4 0.00% 0.26% 0.10% 0.41% 0.43% 0.36% Apple iPad Mini Retina -0.30% -0.52% -0.27% 0.52% 0.32% 1.17% Apple iPad Pro 0.17% 0.63% 0.31% 1.49% 0.96% 0.70% Samsung Galaxy Tab 3 Lite -0.20% 2.70% 1.09% 0.78% 0.46% 2.32% Samsung Galaxy Tab 3V 3G 4.04% 0.74% 0.06% 0.00% 0.05% -1.15% Samsung Galaxy Tab 4 10.1 -0.50% -0.14% 0.34% 0.04% -0.16% -0.14% Samsung Galaxy Tab 4 7.0 -0.29% -0.01% -0.06% 0.09% 0.03% -0.65% Samsung Galaxy Tab A -0.31% 0.34% 0.02% 0.35% 0.69% -0.09% Samsung Galaxy Tab A 9.7 0.71% -0.18% 0.67% 0.13% 0.10% 0.08% Samsung Galaxy Tab E -0.82% -0.19% 0.82% 0.32% 0.03% 0.47% Vodafone Smart Tab 3G 2.37% 0.07% 0.01% 0.00% -0.01% 0.00% Vodafone Tab Mini 7 2.42% 0.02% 0.03% 0.00% 0.00% 0.00% others -3.17% -0.93% 3.81% -0.02% 0.22% -7.63% MOVR Source: ScientiaMobile.