. 11. I I I _ Singleton MCA Black INSIDE: Music President RADIO REVENUE: MCA has appointed Ernie Singleton President, Black Mu- FUTURE LOOKS sic Division. After three years as Sr. VP/Black Music Market- BRIGHT ing and Promotion at Warner New studies show radio Bros., he returns to MCA, had been VP/Promo- remains an attractive where he tion, Urban & Jazz Music. longterm investment, despite Singleton fills a position last this year's slower growth. held by Jheryl Busby before he The latest advertising became President /CEO at Mo- town almost two years ago. revenue predictions in Radio Based at MCA's headquarters Business. in Universal City, Singleton will Ernie Singleton Page 8 report directly to AI Teller, MCA Music Entertainment Group Chairman. "Ernie's the consummate music business executive, and FCC Launches Surprise his appointment to this position ensures the preeminence of LISTENERS SPEAK OUT Audits MCA Records in this area," What do listeners really think about Political Ad commented Teller. He added front- and back -announcing, music Ten Radio Stations In Five Markets Under Scrutiny that under Singleton and Exec. VP /A&R Louil Silas Jr., "the and promotions? A Paragon looming Francisco; and KABL /San sweeps, With election season nurturing and development of reveals audience miffed about the Francisco. Research survey and Congress Audit Bottom black music artists will con- these and other crucial cost of campaigning, the FCC According to Fairness /Polit- opinions on Branch tinue to be a cornerstone of the programming elements. has sent a message to broad- Line ical Programming Chief Milton Gross, the five company's success." Page 48 casters by launching an audit of FCC chooses target the political programming markets were chosen for their Singleton said, "The Black markets for diversity in Music Division of MCA has al- practices of 30 radio and televi- geographical diversity and, of excel- sion stations in five markets. Target stations the ease of Philadelphia and ways s a standard randomly FCC /See Page 42 SINGLETON /See Page 42 THERE OUGHTA BE A LAW " [The audits] are being done chosen because we want broadcasters Lowest unit charge, from Efforts to "protect" the public to obey the [political program- equal time among Virgin Censures The Censors controversial artists like 2 Live rules," said Mass Media ming] FCC's prime interests Crew are certainly not Bureau Chief Roy Stewart. xE0%GR10,5áHÀl.G WOO, NZ1 LAW RFSPE.C1Oí'SzA.'4C+TAHçONN4f, .I OF&ELIGSO4 .APRCNt Stations may face THE fALFDOM °Jf UR Of 'NE unprecedented. In fact, a multitude On Monday (7/16) FCC field SITING THE FREE E7tERC'44 TNER>ëC1f , OR.4LRfI701NG trPEt.pN, TO L\A TU ^CIll! ". - personnel ordered ten radio fines, other sanctions TßIE53', OR OF TNJ R1GHT Or THE PION I' PERIE.6B27 A5$F.Mi:[F, local laws already on the books .41E!.T Cot. SDl of (OVEA!VAIENT FOR ,A lit .DRLysOrGaN:S'A'sCES- TOE lIKSt 44t t stations and 20 television sta- motives in * can land unknowing musiciano in Political VOW' TO cNLWNE WNAT OL 5E. "i'T 'Q4. SAS ',NO vrNAi4.t copies of their the slammer - like the one that tions to provide move? IS UNAMERICAN 1990 political files, invoices, pro- CENSORSHIP requires Montgomery, AL police to gramming logs, rate cards, and fines and other sanctions. In DAN'T LET ANYONE TAKE. AWAN THAT RIGHT. * RA1SE VOL Pt3IITIC.AL woman arrest any nightgown -clad other relevant documents. The April, WXIN -TV /Indianapolis vpICE.,:; * »cauenrOw TO xova NOW who plays country music Trnppublic! agency will review the records was fined $10,000 for overcharg- More silly statutes in Overview for compliance with such ing candidates during the 1988 Virgin Records has devised a new kind of warning sticker (pictured Lifestyles. political programming rules as campaign. above) to be placed on all label product. Over a background of the it the prime statute of liberty, the First Page 28 the lowest unit charge and the The radio stations being Statue of Liberty, quotes and declares that it "gives you the right to choose rules. WCKY /Cincinna- Amendment, equal opportunity audited are: what you say, and what you think." The sticker KRLD/ what you hear, According to the Commis- ti; WWNK /Cincinnati; warns, "Don't let anyone take away that right," and pushes voter sion, the audits are part of what Dallas -Ft. Worth; KPLX /Dal- registration. will be an ongoing enforcement las-Ft. Worth; WPEN /Philadel- A MATTER OF MOODS effort. phia; WWDB /Philadelphia; What makes someone choose one Stations found to be in viola- KWJJ /Portland, OR; KKSN/ format over another? John Parikhal tion of the rules face possible Portland, OR; KNBR /San says it may ultimately come down a listener's in or Industry Turns Up The Heat to what mood - WFAN Sports Million -Dollar wants to be in. Labeling Bill Page 30 Charity Check Against Louisiana RIAA Letter Urges Veto The music industry last week bility and cost of sound record- brought a variety of threats and ings in Louisiana." RADIO TO THE RESCUE warnings to bear in its effort to According to Berman, a stick - convince Louisiana Governor ering law would disrupt distrib- Hurricanes, earthquakes, floods, Buddy Roemer (D) to reject the ution systems, require special disaster strikes, people fires: when nation's first music labeling handling for Louisiana-bound turn to radio for help. PDs who've law. product, and result in added met the challenge tell what it's like costs for labels and distributors. week (7/12), and what to do. In a letter last Those costs, he pointed out, ... Jason Berman Page 54 RIAA President would be passed on to Louisiana of told Roemer that passage music consumers. Alternative- 154 would harm Louisi- H.B. ly, he added, some labels might and ana's economy, consumers, opt not to do business in Loui- same day, MAKING PD reputation. On the siana or not ship potentially American Con- both the North controversial product to the PICKING PAINLESS Association and cert Promoters state. Such product, Berman that they will Qualified programmers are In what WFAN GM Scott Meier termed the "single largest fundraiser WEA announced cautioned, could include coun- York raised $1.2 million in as a conven- becoming a scarce commodity in in radio history," all -Sports WFAN/New boycott Louisiana try and even opera. pledges during a 28+ -hour radiothon earlier this year. Having just bill is enacted. today's increasingly complex tion site if the He also hinted that labels collected a round $1 million, the station presented a check in that industry. Three GMs who recently Children's Fund. Pictured (l-r) are Meier, In his letter to Roemer, Ber- might decide to sticker ail their amount to Tomorrow's the went through the PD selection WFAN morning man Don Imus, and TCF's George Martin and David man said that passage of H.B. product, thus undermining grind provide insights into the Jurist. 154 is "likely [to] have an im- intent of the bill. BILL/See Page 42 process. mediate impact on the availa- LABELING Page 67 Page 14. Newsstand Price $5.00 Quarterly Business Review www.americanradiohistory.com www.americanradiohistory.com - www.americanradiohistory.com DON'T MISS WAS (NOT WAS) ON ARSENIO HALL AIRING JULY 27 AND ON "INTO THE NIGHT WITH RICK DEES" AIRING JULY 30. THE VIDEO WAS ADDED TO VH -1 IN 5 STAR ROTATION! www.americanradiohistory.com '!''f-11 FCC `Pandering' To Congress */.=! =Id With Indecency Move? Broadcasters Respond To 24 -Hour Ban JULY 20, 1990 Broadcasters and their allies ban on indecency is needed to pro- A TALK WAR knew it was coming. But that was tect children and would be constitu- CAPITAL small comfort last week when the tional. According to the FCC staff, Finally ... a Talk battle in Washington, a city FCC announced its support for a a review of Arbitron data indicates obsessed with current affairs. Newcomer total ban on indecent program - that there are a significant number WMAL takes on the previously unchallenged . of children in the radio audience at "The courts have made it clear all times of day and night. WWRC as they determine if the talk in the that a 24-hour ban on constitution- A total ban on indecency is con- Greg Thompson streets will translate into audiences for talk on ally protected speech is contrary to stitutionally permissible, the re- the First Amendment," said NAB port says, so long as it is "narrowly the radio. President Eddie Fritts in a state- tailored" to meet the "compelling" Thompson Page 63 ment. "We are disappointed that interest of protecting children from the FCC, by its action today, ig- exposure to indecent material. Named VP nores this judicial precedent and The FCC's report will be for- the record supporting that pre- warded to the U.S. Court of Ap- FEATURES cedent which was developed in this peals for the District of Columbia, At Chrysalis proceeding." which must rule on the constitu- Chrysalis Sr. Director/Promo- RADIO BUSINESS: Market forecast 8 On Thursday (7/12) the Commis- tionality of a 1988 Congressional ac- tion Greg Thompson has been ele- RADIO BUSINESS QUARTERLY UPDATE: Transaction, sion voted unanimously to adopt a tion ordering the FCC to enforce its vated to VP/Pop Promotion. He as- broker standings 14 report concluding 24-hour that a INDECENCY /See Page 42 sumes the duties held by Tom Gor- OVERVIEW man until the latter rose to Sr. VP/ MANAGEMENT: Breaking bad news to the boss 21 Promotion two weeks ago. Gorman remarked, "This pro- SALES: Compensations contemplated 22 CEMA To Distribute IRS motion is the culmination of six MEDIA: "Mo' Better Blues" riffs 24 years with the label in various posi- LIFESTYLES: What's already banned in the USA 28 tions in the Midwest and the last 14 COMPETITIVE EDGE: Formats to match moods 30 months in New York.