financial hearings.com FINANCIAL HEARINGS 20 YRS CAPITAL MARKETS DAY ”The Big Portfolio Day” SUNDAY, MARCH17 at Operaterrassen Program 10:00 Financial Brunch 10:30 The Financial and Industrial Future with FH 20 Years 11:30 FH Award 13:00 Financial Hearings goes to Bandy The Nobless, Banks, Financial Fast Mowers and Outlaws ... We divided the market at the first Capital Markets Day for almost 20 years ago, and according to a modern financial version of the old Swedish Class Parliament, with four classes from the 1800 century, actually Nobless, Priests, Freeman and Farmers. Times are still changing for the classes, but we hope you will join us and create a uniform Swedish Financial Market at a popular Swedish “Super Bowl” around the Bandy finale on Friends Arena March 17. The finale is one of the oldest sporting events in Swedish history - and indeed older than Vasaloppet. On the way there we will have time for brunch and the FH Awards ceremony at the Opera Terrace, starting at. 10:00 on Sunday, 17 March. In general, we require the same now as then - a few hours of body and soul. So roll up your sleeves and behave as normal “people.” The email you received entitles you to a place to brunch / FH Award at the Opera Terrace incl. Bandy ticket. If you would like more tickets, contact us at [email protected]. Registration is binding and there is a limited number of seats. Event: Operaterrassen, Stockholm Host: financialhearings.com Registration: [email protected] financial hearings.com Financial Hearings 20 year... A history about Legends with Per-Erik Holmström Financial Hearings 20 Years in operation, frames at large, the launch and development of a much more open and accessible information society in business - where speed and ease of communication has grown exponentially, both nationally and internationally. Where the social media’s development in the market communication has become every man’s own property. When the Financial Hearings in March reach 20 years it has a life that is twice the original product - Finanstidningen. Why has it been so, and is the road still as straight as an arrow? The theme for the day is - a little back to the ori- gins and maybe we get the answer. Without Finanstidningen and the support from CEO Raoul Grunthal and owner Mats Arnhög the Finanstidningen Analyst meetings not been in the game. To the supporters we also count Financial Times that helped with media support. During the Kinnevik era, Frederick Rudbäck, Michael Porseryd and Pelle Törnberg became the most loyal supporters to Financial Hearings, helping and developing us to an international reputation and reach. With Börsveckan as a partner, it was mainly with Peter Benson and Björn Davegård that we co-created the popular platform even for small companies. Today we have several such days together with several partners which might make Stockholm Corporate Finance, Life Science Day the absolute best. We have in many ways been a leader in the development for 20 years and are proud to have been able to imple- ment all presentations in a respectful and dignified manner for the audience, speakers and moderators. When you look at what has made the model popular, I think you all should look at names of the speaker. All together it made the presentation model the most classic of Swedish financial market.At one point - I said that - just as in a national team we would not be anything without all the “stars” when any guest interjected that I probably meant “divas” ... But I pronounce that the players or speakers are the most important participators for the game and this is really the speaker’s model ... First, a big thanks to them. You can see them here and there in this album. Names like Marcus Wallenberg, Carl-Henric Svanberg, Lars Westerberg and moderators as Patrik Tillman, Hans Olov Bornemann, Bjorn Jansson, Lars Bokenberger, Raoul Grunthal and Dag Klerfelt, Lage Jonasson. Of the major Swedes in Swed- ish business, it is only really Mr PG Gyllenhammar that I miss of the majority of speakers passing by. Well, there are of course some of today’s CEOs who are at risk of missing the chance to become immortal with us. Finanstidningen once had a motto that was “Truth is exciting enough.” We think it is still valid. “Openness and Ac- cessibility” was a key that opened the information gap between journalists and analysts in the first step. In many ways, we led the process to the openness of websites that are now considered obvious by opening up the market- ing. The next important step was the creation of Webcasts that made the material available to both international inves- tors and small savers. We were regarded as extremely arrogant when we implemented the Internet and Webcasts in the late 90’s. This is illustrated by this question from a CEO. – What is this filming today? Per-Erik: Yes we do it always nowadays ... It is implied in this that if we went the traditional way to ask the customer, we probably should have started with this last in Europe. Instead we were at the front of the whole world. In six months the overhead copies were gone except for a few, such as Lars Westerberg at Autoliv, who could really patronize his audience and is a shining example that not only new media technology can do the job. Implementation time was less than 3 months without that someone had asked for the product. Today, this is an international matter of course that is only growing in importance. For me, however, always meet- ing and the question time was the key and is still the most exciting part that gives the elasticity of each meeting. With the help of moderators, we see that both guarantee a certain base level of the hearing as well as that we are signaling to the audience that there is actually a transparency. In this way, we have been creating an environment that is also credible with the public. This is because basic values that sometimes could be ignored and that selective information policy could be very risky. financial hearings.com The Big Portfolio Sunday Financial Hearings Capital Markets Day with FH Award Sunday, March 17, 2013 at Operaterrassen The Capital Markets Day 2013 marks the time 20 years ago when Financial Hearings did its first meeting in The capital market. A flashback shows that over time there has become over 5,000 meetings. Financial Hearings Award has been awarded for 19 years to Sweden’s best presenters. This year marks the sixth time that a jury takes the winners. Program 10:00 Financial Brunch 10:30 The Financial and Industrial Future with FH 20 Years 11:30 FH Award 13:00 Financial Hearings goes on Bandy Figure-skating got there first with a SM 1895, where the legendary Ulrich Salchow became one of the first champions whose legendary jumps still are within the figure skaters program. The Swedish Bandy finale is the Swedish ice and the team sport’s absolute cradle and was played for the first time already in 1907. What about our ice sport and its origins - did you know that Vikings skated on animal bones around Birka? What will happen in the future with the ice? The art of skating are certainly there - but how ? - Natural ice, artificially frozen ice or plastic ice? eW hope and believe that The Bandy Final in their new vintage at Friends Arena actually can become Sweden’s own response to the Super Bowl. Registration, information, and prices and questions to [email protected] or 070-7704581 PS Need some accommodation - we recommend Radisson Frösundavik We recommend after the Award the subway from Kungsträdgården to Näckrosen, then a 10 minutes walk to the Friends Arena, where we join the program in place. Yours sincerely Per-Erik Holmstrom, Johan Wallinder and Einar Brekkan Financial Hearings ABOUT FH AWARD Background presentation rates: Financial Hearings has for 20 years been an organizer of financial presentations for the capital market and has honored every year a number of prizes to the best Swedish presenters, in order to stimulate the presentation art. Presentation Art is central to everything business creation in building companies, which often precedes the presentation of capital and envi- rons. An art as the corporate markets grows in size, both in percentage and geography. We therefore decided to boost up decision-making, for the prices, with a jury comprised of leading IR and PR consultants. Selection and Criteria: The selection is all Swedish public presentations to the financial market. There are three main criteria: Continuity, Reach and Performance *. The first two are measurable and objective. The last is more subjective and judged by Financial Hearings and Jury Group. eW look at all types of presenters around the capital market where the entire jury group is free to submit proposals. Financial Hearings Assessment of Performance * Presentation task weighed against the results, ie the results after the presentation. In the Financial Hearings presentation model, there are four basic types presentation times where it’s about how to manage expectations and where the “aftertaste” is largely the determining factor. First High expectations of the audience where the message contains a high degree of fulfillment 2nd High expectations of the audience where the message contains a low degree of fulfillment 3rd Low expectations of the audience where the message contains a high degree of fulfillment 4th Low expectations of the audience where the message contains a low degree of fulfillment Ps. This presentation model is established in the book of Investor Relations financial hearings.com Årets