RICOH Women’s BRITISH OPEN 2017 Post Event Report CONTENTS Championship Overview ...........................................................4 Championship Factsheet ...........................................................5 Final Results ..............................................................................6 Sponsors and Partners .............................................................7 Marketing and PR .....................................................................8 Website Statistics .....................................................................10 Social Media ............................................................................12 Television ..................................................................................16 Global Exposure .......................................................................18 Schedule of Events ..................................................................20 Sanctioning Bodies and Championship Partners ...................21 Kingsbarns Golf Links .............................................................22 Spectator Village ......................................................................24 The Ricoh Experience ..............................................................26 Media Centre ...........................................................................28 Hospitality ...............................................................................30 Official Functions .....................................................................32 Pro-Am .....................................................................................34 Sponsors Day ...........................................................................35 Golf Zone .................................................................................36 Plant a Tree for Africa Initiative ...............................................38 Volunteers and Staff .................................................................39 Roll of Honour ..........................................................................40 Smyth Salver Roll of Honour ...................................................40 The Championship in Pictures ................................................42 RICOH Women’s BRITISH OPEN 2017 Post Event Report RICOH Women’s BRITISH OPEN 2017 Post Event Report 2 3 CHAMPIONSHIP OVERVIEW 11th CHAMPIONSHIP FACTSHEET YEAR OF RICOH SPONSORSHIP The 41st edition of the Ricoh Women’s British Open saw several firsts, in particular the first time a Major has been hosted at VENUE: Kingsbarns Golf Links CHAMPIONSHIP COMMITTEE: Kingsbarns Golf Links, a spectacular venue, situated on the Fife Coastline of Scotland. In its relatively short history, it has Trish Wilson already cemented itself as one of the finest courses in the world and a brilliant venue for the 4th LPGA Major of the year. DATES: 3rd August 2017 - 6th August 2017 LGU Chairman A strong International field descended on Kingsbarns Golf Links including world number one So Yeon Ryu, upcoming English EVENT OWNERS: R&A Johnnie Cole-Hamilton star Georgia Hall and reigning U.S Open Champion Sung Hyun Park. With wet, windy conditions throughout the week, the 1st Executive Director, Championships, The R&A challenge really was to master the elements. PARTNERS: R&A, IMG HOST FOR KINGSbarNS GOLF LINKS Ross Hallett After a week of testing yet spectacular links golf, a winner emerged in In-Kyung Kim, who blew the field away with a SANCTIONING BODIES: LPGA, LET Vice President IMG, IMG Tournament Director comfortable two shot victory. Despite late charges from Michelle Wie and Jodi Ewart Shadoff, Kim cruised to the finish and dually lifted the Ricoh Women’s British Open trophy. FIELD & FORMAT: 144 Competitors, 72 hole stroke play, Koya Kikuchi 36 hole cut (65T -1) MD IMG Japan PRIZE MONEY: (US)$3.35 million Yoshinori (Jake) Yamashita 1st 1st $504,821.00 6th $119,445 President & CEO Ricoh Company Ltd 2nd $302,899.00 7th $99,983 3rd $234,468 8th $87,608 Carsten Bruhn 1ST TOURNAMENT SINCE 4th $181,383 9th $78,758 Ricoh Company Ltd. EVP & Cooperate Associate Advisory Office R&A AND LGU MERGER 5th $145,990 10th $71,673 David Mills PAST WINNERS: 2017 I.K. Kim 2011 Yani Tseng CEO, Ricoh Europe PLC 2016 Ariya Jutangarn 2010 Yani Tseng 2015 Inbee Park 2009 Catriona Matthew Ivan Khodabakhsh 1st 2014 Mo Martin 2008 Jiyai Shin CEO, LET 2013 Stacy Lewis 2007 Lorena Ochoa 2012 Jiyai Shin Ricki Lasky SKY SPORTS COVERAGE Senior Vice President, Tournament Business Affairs, LPGA (SKY ZONE) WEBSITE: www.ricohwomensbritishopen.com RICOH Women’s BRITISH OPEN 2017 Post Event Report RICOH Women’s BRITISH OPEN 2017 Post Event Report 4 5 FINAL RESULTS SPONSORS & PARTNERS 1 In-Kyung Kim KOR 270 -18 23T Carolota Ciganda SPA 281 -7 49T Brooke Henderson CAN 285 -3 2 Jodi Ewart-Shadoff ENG 272 -16 23T Karine Icher FRA 281 -7 49T Megan Khang USA 285 -3 3T Michelle Wie USA 275 -13 30T Jacqui Concolina USA 282 -6 49T Cydney Clanton USA 285 -3 3T Caroline Masson GER 275 -13 30T Amy Yang KOR 282 -6 49T Leona Maguire (am) IRE 285 -3 3T Georgia Hall ENG 275 -13 30T Sophie Lamb (AM) ENG 282 -6 49T Mo Martin USA 285 -3 6 Jenny Shin KOR 276 -12 30T Su Oh AUS 282 -6 59T Lydio Ko AUS 286 -2 7T Shanshan Feng CHI 299 -11 30T Yani Tseng TPO 282 -6 59T Laura Davies ENG 286 -2 7T Anna Nordqvist SWE 277 -11 30T Ashleigh Buhai RSA 282 -6 59T Cristie Kerr USA 286 -2 7T Hyo Joo Kim KOR 277 -11 30T Chella Choi KOR 282 -6 62 Nicole Broch Larseon DEN 287 -1 7T Stacy Lewis USA 277 -11 30T Jaye Marie Green USA 282 -6 63T Laura Diaz USA 288 E 11T Lexi Thompson USA 278 -10 30T Mel Reid ENG 282 -6 63T Madelene Sagstrom SWE 288 E 11T Angel Yin USA 278 -10 39T Sun Young Yoo KOR 283 -5 63T Laura Gonzalez-Escallon GER 288 E 11T Inbee Park KOR 278 -10 39T Brittany Lincicome USA 283 -5 63T Katherine Kirk AUS 288 E 14T Lizette Salas USA 279 -9 39T Anne Van Dam NED 283 -5 63T Hee Kyung-Bae KOR 288 E 14T Ai Suzuki JPN 279 -9 39T Mi Jung Hur KOR 283 -5 63T Ayako Uehara JPN 288 E 16T Sung Hyun Park KOR 280 -8 43T In Gee Chun KOR 284 -4 69T Klara Spilkova CZE 289 1 16T Paula Creamer USA 280 -8 43T Marina Alex USA 284 -4 69T Haru Nomura JPN 289 1 16T Jennifer Song USA 280 -8 43T Alison Lee USA 284 -4 69T Eun-Hee Ji KOR 289 1 16T Sei Young Kim KOR 280 -8 43T Tiffany Joh USA 284 -4 72 Prima Thammaraks THA 290 2 16T Charley Hull ENG 280 -8 43T So Yeon Ryu KOR 284 -4 73 Thidapa Suwannapura THA 291 3 16T Ally McDonald USA 280 -8 43T Pernilla Lindberg SWE 284 -4 74 Sally Watson SCO 292 4 16T Moriya Jutanugarn THA 280 -8 49T Candie Kung TPO 285 -3 75T Marissa Steen USA 293 5 23T Fumika Kawagishi JPN 281 -7 49T Morgan Pressel USA 285 -3 75T Yukari Nishiyama JPN 293 5 23T Wei-Ling Hsu TPO 281 -7 49T Ha Na Jang KOR 285 -3 77 My Leander SWE 297 9 23T Jane Park USA 281 -7 49T Sandra Gal GER 285 -3 23T Azahara Munoz SPA 281 -7 49T Brittany Altomare USA 285 -3 RICOH Women’s BRITISH OPEN 2017 Post Event Report RICOH Women’s BRITISH OPEN 2017 Post Event Report 6 7 MARKETING & PR PRESS RELEASES PROMOTIONS England Golf Email Competition Sent to England Golf database of members: Distributed regularly in the build up to the • Driving Range Promotions Sent: 23,850 Championship, beginning from the Media Day in April. • Red Ball Competitions were set up at a number Open: 8,621 of driving ranges within a 50 mile radius of Clicks: 1,165 Kingsbarns Golf Links, giving fans in the region Clicks on the competition link: 133 RADIO a chance to win tickets over a four week period. Three-week radio campaign on Radio Tay voiced by In total 10 ranges took part and 40 tickets were Andrew Cotter including: given away. • 78 radio adverts (30 seconds) INFOGRAPHICS Created in the build up to the Championship to show • 25 pre-promotional ads for daily competition field stats, tournament specific stats and key data during week two. OUTDOOR ADVERTISING during live play. These were distributed on all RWBO • Live competition week with live presenter reads Edinburgh Airport –48 sheet billboard at arrivals for social channels. on breakfast show along with 7 promo trailers four weeks from 3rd July to 30th July. before competition live on air in afternoon show 5-9. • Branding on website EMAIL MARKETING MEDIA PARTNERSHIPS Global Golf Post – Editorial Coverage in the build up • Two Facebook ads We sent monthly e-mails including a dedicated preview edition. • Email mailer to 4.5k database in the 8 month lead upto our database of over 8,,000 people. With an average MEDIA COMPETITIONS open rate of nearly 25%. DIGITAL 14 Facebook advertising campaigns which targeted Ticket competitions were placed in golf magazines, Sports industry average is different audience segments based on location, national and regional newspapers inc. Today’s Golfer, 17.8% Emails mixed key interests and lookalike characteristics from our Golf Monthly, Golf Punk, Women & Golf and National messaging and information, mailing database. Club Golfer with promotion of ticket discounts and related In total these were seen by more than 750,000 people. promotions. RICOH Women’s BRITISH OPEN 2017 Post Event Report RICOH Women’s BRITISH OPEN 2017 Post Event Report 8 9 LPGA.COM RICOHWOMENSBRITISHOPEN.COM WEBSITE statistics VIDEO PLAYS VIDEO PLAYS SESSIONS (VISITORS) NEWS PAGE VIEWS USERS PAGE VIEWS LPGA.COM ALL PLATFORMS DEVICE USAGE TO RWBO.COM 3,022,992 447,457 1,077,788 8,313,528 62,239 688,243 (+63% VS 2016) (+60% VS 2016) (+97% VS 2016) (+52% VS 2016) (-44% VS 2016) (+75% VS 2016) SESSIONS (VISITS) 63,073 90,985 SESSIONS SESSIONS 155,060 309,118 20.4% 29.43% SESSIONS LET.COM 50.16%