2018 HTK Partnership Opportunities ACTIVITY DATE DESCRIPTION LOCATION COST TRADE SHOWS 2018 Hana Tour HTK will set up Hawai`i Pavilion in Participation Fee: $3,500 Jun 7 - KINTEX, Ilsan, International Travel conjunction with Hana Tour. B2B & (per one independent 10 KOREA Show (HITS) B2C functions to be held. booth) 2018 Mode Tour Aug 30 HTK will set up Hawai`i Pavilion in Participation Fee: $3,500 COEX, Seoul, International Travel – Sept conjunction with Mode Tour. Only (per one independent KOREA Show (MITS) 2 B2C functions to be held. booth) TRADE FAMILIARIZATION TRIPS (FAMs) Conduct VIP FAM trip with Hawaiian Korea VIP FAM Airlines who will introduce a new flat O‘ahu Airlines Partner: April bed in its business class, inviting top & Maui Hawaiian Airlines CEO/presidents from Korean Tourism industry. Edu Tourism FAM HTK welcomes any in- Coordinate a Fam trip for top travel O‘ahu Airlines Partner: kind sponsorships as May agencies to stimulate the launch of & Hawai‘i Korean Air below; Edu Tourism packages. Island • Accommodation EABE FAM • Hosted Meals (Experience Aloha Conduct ‘Experience Aloha Business O‘ahu • Activities Business Exchange) Jun Exchange’ FAM bringing key MCI & Neighbor • Ground Airlines Partner: travel agents and corporate clients. Island Transportation Hawaiian Airlines • Airfares • Lucky Vouchers/gifts 2018 Global Tourism Bring major wholesalers to the Global Summit - Pre FAM O‘ahu Tourism Summit and conduct pre-Fam Airlines Partner: Sept & Neighbor trips to provide more in-depth Asiana Airlines Island knowledge about Hawai`i. TRAVEL TRADE EDUCATION HTK welcomes any in- Local cities of In partnership with Mode Tour, kind sponsorships Korea Conduct a road show in important Hawai`i Road Show Mar (Gwangju, local cities such as Daejeon, Daegu, • Vouchers/gifts Deajeon , Gwangju, and Busan • Consumer Daegu, Busan) giveaways Page | 1 as of August 2017 Invite influential MCI agencies and their best corporate partners, Participation Fee: $1,000 Meet Hawai`i VIP Event Jul including family to out of Seoul, to Korea (two delegates per develop strong relationships and company) connections to Hawai‘i. PUBLIC RELATIONS Appoint Ms. Sohn Mina as a Celebrity HTK welcomes any in- O‘ahu Hawai`i Celebrity Year Ambassador, an ideal image fit, to kind sponsorships as & Neighbor Ambassador Program Round leverage her status to position Hawai'i below; Island as a top-of-mind travel destination. Invite major Korean media to cover • Accommodation Korea Group Media Apr- attractions on Neighbor Islands to • Hosted Meals All Islands FAM May increase their awareness among • Activities Korean target markets. • Ground Conduct an individual media Fam visit Transportation Year- Individual Media Visits with a tier 1 media to cover Hawai`i`s All Islands • Airfares Around inherent culture and lifestyle. • Vouchers/gifts Invite Hawai‘i partners and major Korean media to an event in Seoul to Participation Fee: $1,000 2018 Aloha Media Day Jun provide them with networking Seoul, Korea (two delegates per opportunities with Korean major company) media. Organize a large-scale TV project by HTK welcomes any in- inviting a celebrity to Hawai'i to kind sponsorships as O‘ahu position it as a desired travel below; Korean TV Filming TBD & Neighbor destination to mass market Korean Island audiences and to increase media • Accommodation exposure. • Hosted Meals • Activities O‘ahu • Ground Hawai`i Food and Wine Organize an individual lifestyle Oct & Maui, Hawai‘i Transportation Festival - PR Supports magazine visit to promote HFWF. Island • Airfares Vouchers/gifts CONSUMER PROMOTIONS Launch a consumer promotion with HTK welcomes any in- Jin Air through #AlohaEverywhere to Sports Promotion Feb O‘ahu & Maui kind sponsorships as target young & hip individual travelers below; and stimulate shoulder season travel. Targeting family and silver market, • Accommodation Hold Hawai‘i culture experience • Activities Hawai‘i Culture May, classes at a culture center run by Korea • Vouchers/gifts Promotion Sept major department stores in Seoul. • Consumer They will include lessons in cooking giveaways Hawaiian cuisine, playing Ukulele, Page | 2 as of August 2017 Hula dancing, and making Leis. Implement co-op promotion with Consumer Brands, airlines and travel #AlohaEverywhere Year- agents under the theme of Korea Social Media Campaign Around #AlohaEverywhere to generate great exposure for Hawaiian Islands. Extend #AlohaEverywhere Promotions by organizing a Fam for Insta-grapher FAM Sept celebrity photographers, famous O‘ahu & Kaua‘i illustrators and power Instagram users. Contact Info: Name: Liz You Title: Director of Marketing & PR Email: [email protected], [email protected] Page | 3 as of August 2017 .