Taking Part 2014/15: WEST MIDLANDS 1 This report provides an overview of the arts and cultural engagement of adults living in the West Midlands. Data is taken from the Taking Part Survey 2014/15 and makes comparisons with 2010/11 where possible. All statistically significant differences are noted in the text and on the charts: a statistically significant difference is a difference which is probably true and not due to chance a non statistically significant difference is probably not a true difference and is likely to be due to chance * on the charts indicates a statistically significant difference between 2010/11 and 2014/15. + on the charts indicates a statistically significant difference between the region and England overall. More information about the Taking Part Survey can be found in Appendix A. A Technical Note on the survey is in Appendix B. 2 Contents The West Midlands Region .................................................................................................................................... 4 The adult population in the West Midlands region .......................................................................................................... 5 Creative workforce of the West Midlands region ............................................................................................................. 6 Economic contribution of the West Midlands region ...................................................................................................... 6 Adult engagement in the West Midlands .................................................................................................................. 7 Arts attendance and participation in the West Midlands ............................................................................................ 12 Arts attendance ...................................................................................................................................................................... 12 Arts participation .................................................................................................................................................................. 12 Digital engagement in the West Midlands ............................................................................................................... 15 Attitudes towards the arts in the West Midlands ...................................................................................................... 18 Donations in the West Midlands ........................................................................................................................... 21 Appendix 1 - About the Taking Part survey .............................................................................................................. 24 Appendix 2 - Technical note ................................................................................................................................. 25 3 The West Midlands Region The West Midlands is one of the nine regions of England; it consists of the western part of the Midlands, encompassing the cities of Birmingham, Wolverhampton and Coventry, but also covers the predominantly rural shire counties of Herefordshire, Shropshire, Staffordshire, Warwickshire and Worcestershire. The 2011 census showed that the population of the West Midlands was 5,602,000. The adult sample size for Taking Part 2014/15 in the West Midlands region was 1,121 (national sample size 9,817). 4 The adult population in the West Midlands region This section outlines the key characteristics of the West Midlands adult population based on their responses to the Taking Part survey 2014/15 demographic questions: In the West Midlands region, 49.8 per cent of adults were female and 50.2 per cent of adults were male. In England 48.8 per cent were male and 51.2 per cent female. In England 88.8 per cent of the adult population belonged to a white ethnic group and 11.2 per cent another ethnic group. In the West Midlands 88.6 per cent of adults belonged to a white ethnic group and 11.4 per cent another ethnic group. In the West Midlands region 32.6 per cent of adults reported that they had a long standing illness or disability. In England 30.5 per cent of adults reported this. In the West Midlands 59.0 per cent of the population belonged to an upper-socio economic group and 41.0 per cent a lower socio-economic group. In England 61.6 per cent belonged to an upper and 38.4 per cent a lower socio-economic group. Figure 1: Age group of adults in the West Midlands – 2014/15 10% 17% 16-24 12% 25-44 45-64 65-74 5 28% 34% 75+ Creative workforce of the West Midlands region DCMS analysis of the ONS Annual Population Survey showed some key trends for employment in the Creative Economy and Creative Industries1. There were 179,000 jobs in the Creative Economy in the West Midlands in 2014, 6.8% of all jobs in the region. This was an increase from 145,000 jobs in 2011, equating to 5.9% of all jobs in the region. Using NESTA interactive data visualisations of the UK’s creative economy2, it is possible to explore geographical concentrations of creative economy employment. Concentration is measured by a ‘location quotient’. This is the share of the region's workforce in the Creative Economy divided by the national share. A location quotient greater than 1 indicates that the region has a higher concentration of jobs in the Creative Economy than the UK as a whole. Worcestershire had a location quotient of 1.1 for creative economy employment, meaning it had an above UK average proportion of jobs in the creative economy however most locations in the West Midlands had a location quotient below 1. Economic contribution of the West Midlands region3 Across England, the arts and culture industry contributes 0.56% of GVA on average. This equates to an estimated £6.5 billion. Regionally the West Midlands had the seventh highest contribution as a percentage of the area’s GVA (0.39%). This equates to an estimated contribution of £383 million. 1 Department for Media, Culture and Sport (2015) Creative Industries: Focus on Employment 2 Available: http://www.nesta.org.uk/blog/interactive-data-visualisations-uks-creative-economy 3 Cebr report, on behalf of the Arts Council (2015) Contribution of the arts and culture to the national economy. 6 Adult engagement in the West Midlands Figure 2: Adult engagement with the arts – at least once in the past year 100.0% 90.0% 81.9% 81.1% 83.4% 78.0% 79.3% 79.7% 78.7% 79.3% 76.8% 80.0% 73.7% 74.5% 73.6% 74.0% 75.7% 73.4% 76.2% 70.5% 72.3% 70.0% 71.8% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% North East North West Yorkshire & East Midlands West Midlands East of England London South East South West England Humber * * 2010/11 2014/15 Seven in ten adults in the West Midlands had engaged with the arts at least once in 2014/15. The proportion of adults in the West Midlands who had engaged in the arts decreased between 2010/11 and 2014/15 – from 75.7 per cent to 70.0 per cent. 7 Figure 3: Adult engagement with the arts –three or more times in the past year 100.0% 90.0% 80.0% 67.9% 68.6% 70.0% 63.9% 64.7% 65.1% 62.0% 63.0% 62.7% 60.7% 61.2% 61.6% 59.1% 59.0% 59.3% 59.5% 58.1% 56.8% 55.4% 56.7% 60.0% 52.7% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% North East North West Yorkshire & East Midlands West Midlands East of England London South East South West England * Humber 2010/11 2014/15 Over half of the adults in the West Midlands had engaged with the arts three or more times in 2014/15. The proportion of adults in the West Midlands who had engaged in the arts three or more times was similar in 2010/11 and 2014/15 – 58.1 per cent and 55.4 per cent respectively. 8 Figure 4: Adult attendance of museums and galleries 100.0% 90.0% 80.0% 70.0% 56.5% 57.9% 60.0% 54.4% 53.3% 52.3% 50.0% 52.0% 47.2% 48.9% 47.9% 49.8% 49.0% 49.4% 50.0% 44.3% 44.3% 45.4% 46.4% 39.9% 40.6% 42.5% 40.0% 30.0% 20.0% 10.0% 0.0% North East North West Yorkshire & East Midlands West Midlands East of England London South East South West England Humber * * * * * 2010/11 2014/15 In 2014/15 over four in ten adults in the West Midlands had visited a museum or gallery at least once in the past 12 months. The proportion of adults in the West Midlands who had visited a museum or gallery was similar in 2010/11 and 2014/15 – 40.6 per cent and 44.3 per cent respectively. 9 Figure 5: Adult use of public libraries 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 43.1% 42.4% 43.1% 38.8% 40.2% 40.5% 38.8% 39.7% 34.6% 34.0% 35.8% 36.6% 35.0% 34.9% 34.4% 34.5% 40.0% 33.6% 31.0% 31.0% 32.2% 30.0% 20.0% 10.0% 0.0% North East North West Yorkshire & East Midlands West Midlands East of England London South East South West England Humber * * * * 2010/11 2014/15 Around a third of adults in the West Midlands had used a public library at least once in 2014/15. The proportion of adults in the West Midlands who had used a public library was similar in 2010/11 and 2014/15 – 36.6 per cent to 35.0 per cent respectively. 10 Figure 6a: Adult engagement in the arts broken down by attendance and participation - 2010/11 100.0% 32.3% 33.8% 32.9% 80.0% 34.8% 35.0% 41.8% 37.9% 41.7% 41.7% 37.4% 9.9% 60.0% 9.0% 9.5% 10.7% 10.5% 8.0% 9.2% 8.7% 9.2% 8.1% 28.2% 40.0% 31.6% 28.1% 28.3% 32.2% 27.5% 29.7% 29.2% 31.0% 29.4% 20.0% 29.5% 27.7% 26.0% 26.6% 25.5% 24.3% 20.3% 18.1% 20.7% 23.8% 0.0% North East North West Yorkshire & East West East of London South East South West England Humber Midlands Midlands England Figure 6b: Adult engagement in the arts broken down by attendance and participation - 2014/15 100.0% 35.1% 34.6% 34.8% 32.7% 35.3% 80.0% 36.6% 39.3% 43.3% 43.5% 37.6% 8.9% 6.6% 60.0% 10.0% 8.5% 10.8% 10.6% 7.1% 8.8% 10.0% 8.5% 28.3% 30.0% 40.0% 28.6% 34.9% 28.0% 32.1% 32.3% 30.4% 27.7% 31.4% 20.0% 26.3% 26.4% 30.0% 28.2% 22.0% 20.7% * 21.3% 18.9% 16.6% 23.2% 0.0% * North East North West Yorkshire & East West East of London South East South West England Humber Midlands Midlands England Between 2010/11 and 2014/15 there was an increse in the proportion of adults in the West Midlands who had neither attended nor paricipated in the arts in the past year – from 24.3 per cent to 30.0 per cent.