The Largest Independent, Tech-enabled Performance Marketing Firm Across Google, Facebook, and Amazon with More than $2 billion in Digital Media Spend Under Management CG Petsky Prunier is pleased to announce it has advised Tinuiti, Inc., the largest independent performance marketing firm across Google, Facebook, and Amazon, on its investment from New Mountain Capital, a leading growth-oriented investment firm with $28 billion in assets under management. The partnership enables Tinuiti to accelerate its competitive advantage across the entire digital marketing and media landscape through further investment in talent, capabilities, and product, as well as international expansion. Tinuiti was previously a portfolio company of Mountaingate Capital. Tinuiti has more than $2 billion in digital media under management. With expert knowledge in search, social, Amazon and marketplaces, mobile apps, CRM and email marketing, and more, the company understands success requires both strategy and channel specialization and is relentlessly focused on how consumer attention evolves in today's digital, mobile, and, increasingly, eCommerce-first world. Each solution is delivered leveraging Tinuiti's performance planning framework, GAMMA, and is enabled by Mobius, a proprietary suite of marketing intelligence and media activation technology. Over the last several years, Tinuiti has executed on a strategic growth plan that has been fueled by organic investments in talent and technology, while also adding new capabilities and expertise through M&A. During this period, the company has achieved tremendous growth, expanding from 150 employees in 2017 to 700 employees in 2020. Tinuiti has been able to accomplish this expansion while driving an intense focus on customer satisfaction and client outcomes, as well as employee culture and opportunity. The Tinuiti management team will continue in their roles, with both CEO Zach Morrison and chief strategy officer Nii Ahene serving on the board of directors. New Mountain Capital is a New York-based investment firm that manages private equity, public equity, and credit funds with $28 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. CG Petsky Prunier, with a team led by Sanjay Chadda, Lexia Schwartz, Matthew Kratter, and Peter Sullivan, served as exclusive financial advisors to Tinuiti and Mountaingate Capital. Canaccord Genuity LLC is registered broker-dealer regulated by the SEC and FINRA. Member SIPC. Canaccord Genuity Corp. Member IIROC/Canadian Investor Protection Fund. Offices in other countries are offices of other companies in the Canaccord Genuity group of companies. Sanjay Chadda Lexia Schwartz Managing Director & Co-Head of US Investment Director, US Technology, Media, Marketing & Banking & Technology, Media, Marketing & Information Information Services Investment Banking Services New York City New York City 1.212.842.7127 1.212.842.6022 [email protected] [email protected] Matthew Kratter Peter Sullivan Managing Director, US Technology, Media, Marketing & Vice President, US Technology, Media, Marketing & Information Services Investment Banking Information Services Investment Banking New York City New York City 1.212.842.6024 1.212.842.5980 [email protected] [email protected] CG Petsky Prunier is one of the leading investment banks to the technology, media, marketing, information, and e-commerce industries. In February 2019, Petsky Prunier joined the Canaccord Genuity Group to build a dominant, full-service middle market investment bank serving growth companies in our sectors of focus. Canaccord Genuity is a global, full-service investment banking and financial services company that specializes in wealth management and brokerage in capital markets. It is the largest independent investment dealer in Canada. The firm, which focuses on growth companies, has operations in 10 countries worldwide and the ability to list companies on 10 stock exchanges. Canaccord Genuity’s investment banking group provides mergers and acquisitions, corporate finance, restructuring, debt advisory, and strategic advice for corporate, government, and private equity clients globally. CANACCORD GENUITY PETSKY PRUNIER LLC | 60 BROAD STREET, 38TH FLOOR, NEW YORK, NY 10004 | 212-842-6020 Canaccord Genuity LLC is registered broker-dealer regulated by the SEC and FINRA. Member SIPC. Canaccord Genuity Corp. Member IIROC/Canadian Investor Protection Fund. Offices in other countries are offices of other companies in the Canaccord Genuity group of companies. .