13 August 2013 MYLINK EMBEDDED APPS KEEP ALL-NEW HOLDEN ON TRAX Holden Trax launches with embedded apps for entertainment and information Support for innovative satellite navigation app, BringGo® which offers 3D maps, Google™ places search, and more Siri® Eyes Free mode allowing voice control for hands-free calling, calendar reminders and music playlists (with compatible devices) USB and iPod® connectivity enables viewing of photo slideshows and movies while stationary Large seven-inch colour touch-screen standard on every Trax model Holden Trax will include a full range of embedded apps through its MyLink system when it goes on sale in September. Proving Trax is the all-new small SUV with a big driver experience, Trax owners will be able to access Pandora® Internet Radio, Stitcher™ Smart Radio, TuneIn™ and BringGo® navigation apps by connecting a compatible device running those apps to the car. One of the highlights of the new Holden Trax MyLink system is the embedded BringGo® satellite navigation app, a low-cost navigation solution which runs on compatible iOS and Android mobile devices and is controlled and viewed on the seven-inch MyLink touch screen. Drivers purchase the BringGo™ app from the Apple iTunes or Google Play store and can access a full navigation system featuring Google™ places search, 3D maps, turn-by-turn directions and emergency contacts. A „Where am I?‟ locator allows drivers to find points of interest around them such as cafes and restaurants. Holden Director, Electrical Engineering, Joanne Markham said that BringGo® was a great option that offered a low-cost navigation solution for Trax owners. “The beauty of BringGo® is that it is a low cost app that offers great functionality. As it‟s an app, you can plan your route at home and take your device into the car, saving valuable driving time. “Maps are downloaded over wifi to your device and BringGo® uses the GPS locator on your device to connect with the maps so you‟re only accessing your data plan for the Google™ places search.” Holden Trax will also be the fourth vehicle in Holden‟s portfolio to offer Siri® Eyes Free mode enabling owners of the iPhone 4S and 5 to use voice control to choose people to call, select and play music, read aloud and compose text messages, read notifications, update a Facebook status and add reminders, while ensuring the phone screen doesn‟t light up during operation. Holden was the first car company to integrate Siri® Eyes Free mode to cars available in Australia and now offers it on standard across a range of Holden cars including the new VF Commodore, Model Year 2014 Holden Cruze and Holden Barina CDX hatch and sedan. “Drivers are increasingly expecting to remain connected to the outside world while driving, whether that‟s making hands-free phone calls or playing their favourite internet radio stations.” said Joanne Markham. “Our approach in the introduction of this enhanced connectivity in the car is to use an interface which is intuitive, using a large touch screen with options that are simple to read and easy to learn. “Holden introduced Australia to the concept of embedded apps in cars in the Barina CDX last year and we‟ve since rolled out our MyLink system across many of our best selling vehicles. “With Trax, we‟re launching with a great range of apps for music, radio, podcasts and navigation. All of which are controlled through a large seven inch touchscreen, with an interface that has been designed with a focus on ease of use.” Holden Trax also supports Pandora® Internet Radio, TuneIn™ radio and Stitcher™ smart radio which now features a dedicated Holden sports radio station, consolidating sports radio content from around Australia About Holden MyLink Holden MyLink is a premium infotainment system which will become available across a range of Holden cars in coming months. MyLink is now available on new Holden VF Commodore, Model Year 2014 Holden Cruze, Holden Malibu and Holden Barina CDX NB. Functionality of the system varies between cars and not all applications will be supported on all cars. Download BringGo for iOS Download BringGo for Google Play Download Pandora for iOS Download Pandora for Google Play Download TuneIn for iOS Download TuneIn for Google Play Download Stitcher for iOS Download Stitcher for Google Play Connect with Holden www.facebook.com/holdenaustralia www.youtube.com/holdenaustralia www.twitter.com/holdennews www.holdenhq.com.au For media enquiries, contact: Andrea Matthews Senior Manager, PR & Technology Communications Holden Corporate Affairs 03 9647 2644 0434 073035 [email protected] 2 .