BENZ VW A35 AMG VERSUS GOLF R SPEED, EFFICIENCY & AFFORDABILITY AUTO NEWSMAKER JANUARY 2021 Facebook : DRIVEtorque Twitter : DRIVEtorque Instagram : DRIVEtorque Website : www.drivetorque.co.zw Manfred Chaniwa Business Development Manager ZIMOCO ALL NEW JEEP RENEGADE ALL NEW 2021 2021 MAZDA CX-9 PEUGEOT LANDTREK! ROBUSTE AND RELIABLE OTHER NEWS ▶ Fiat Tipo Now In Zim ▶ Hennessey Venom F5 DRIVEN 2018 VW ARTEON Top Speed +500km/h VOTE ONLINE FOR YOUR ZIMBABWEAN CAR OF THE YEAR! www.zimbabweancaroftheyear.com PAGE 1 BACKGROUND Back Ground DRIVEtorque started in 2018 as a radio programme on Capitalk FM 100.4. It is now migrating to Star FM because the market has demanded so. Covid-19 has taught us a lesson. Print is good but is not the best, especially in this environment. Digital marketing is the way forward. It has more reach and is cheaper. We are your solution! DRIVEtorque is Southern Africa’s leading multimedia automotive consumer brand focusing on Zimbabwe. The radio programme has even touched those in the diaspora. The e-magazine already has such subscribers as well. This is important as the diaspora market funds some of the purchases in Zimbabwe. DRIVEtorque intends to continue to be the dominant opinion-forming, monthly motoring multimedia platform in Zimbabwe and beyond. It caters for a wide spectrum of motoring enthusiasts irrespective of age, demographic or income group and owes its lasting reputation to critical road tests and driving impressions of all models in Zimbabwe. DRIVEtorque is an authoritative and independent motoring multimedia platform. Editorial content carries launches, reviews and comparison tests on new cars, motoring news, motorsport, as well as consumer advice, maintenance tips and relevant features on everything motoring. Other content includes new car prices. DRIVEtorque remains the only motoring multimedia platform offering a one stop shop covering many platforms for advertisers and consumers in Zimbabwe. It has always been our thrust to offer clients a one stop advertising platform where they interact with consumers of motoring news and their products. It is with this in mind that we are launching the DRIVEtorque e-Magazine. It will be a free publication PAGE 2 ABOUT US About Us Target Market DRIVEtorque is for everyone who loves cars, drives a car, owns a car or aspires to own a car, and not forgetting the motoring enthusiast. It is for decision makers and the corporate world. It is for the family. It is for you. It is for me. It is ours! Consumer Age : 25 to 60 years mainly Sex : All sexes Demographics Location : Global village but 90-percent domiciled in Zimbabwe. Publication Dates Every last Thursday of the month Starting in January 2021 Material Deadline Every last Monday of the month. Subscribers So far, 5 396 have subscribed to the free publication. Distribution - Emails - WhatsApp Channels - Website - Instagram - Facebook (DRIVEtorque and Star FM) - YouTube Important - 5 396 subscribers by emails and WhatsApp (readership) Metrics - 50 000 estimated circulation - 3 million consumers on average listen to Star FM per day - 1 million plus estimated unique users from all platforms - 403,321 plus Facebook followers from DRIVEtorque and StarFM - 3 990 Web visitors PAGE 3 Why DRIVEtorque Why DRIVEtorque ▶ More engaging : Through DRIVEtorque’s digital marketing channels like social media, we will post your adverts and editorials and see how your audience engages with your brand in real-time. If a post has a lot of shares, likes, and positive comments, you know you have done something right. You can even drive more engagement by liking and responding to comments, answering messages, and sharing user-generated content to your pages. ▶ Cost-effective : Print ads and other traditional marketing advertisements cost an arm and a leg, whereas with digital ads, you have more control over the cost. You decide how much you want to invest by setting a maximum budget for each ad. This allows you to try a few different low-cost strategies and start learning what works. Once you have found the right approach, you can gradually scale up your budget. ▶ Wider reach : Traditional marketing solutions cannot compare when it comes to reach. Even without online ads, a Search Engine Optimisation website like ours can help you tap into new markets and reach a local and global audience for only a small investment. ▶ Targeted : The biggest advantage of digital marketing is that you can reach your target audience in a cost-effective and measurable way. You can reach people who match your ideal customer with targeted advertising, stay in touch with current customers, and be seen by people who are actively looking for your products or services online. ▶ Easy to measure and adjust : With traditional marketing, you never know who you will reach with your investment because results are difficult to measure. How do you measure how many people saw your billboard and contacted you or referred a friend? That is quite challenging! And once it is up, you cannot make any changes to optimise it. Digital marketing is much easier to measure and adjust. Using simple (and free) analytics tools, we will monitor the performance of your online ads to see impressions, engagement rate, cost per click, and many more insightful metrics. This allows you to quickly optimise campaigns or adjust your budget and strategies to focus on the channels that are driving the most results. ▶ DRIVEtorque audience has an intense passion in motoring and its related subjects. You are guaranteed that your brand message will reach an attentive readership. ▶ DRIVEtorque’s outstanding editorial content and presentation is world class ▶ DRIVEtorque is the only multimedia motoring one stop shop advertising platform in Zimbabwe. www.drivetorque.com DRIVEtorque January 2021 | PAGE 5 THE WAR OF THE HOT HATCH Volkswagen Mercedes - Benz Golf R A35 AMG THERE have always been a few front-wheel drive couldn't cope litres of displacement. as sophisticated a launch hot hatches to choose from if with all the added power. control as the Mercedes Benz, you’re the sort of person who But they were very sober when and so would immediately be enjoys torque steer, And so, the hot-hatch-smiths they designed the epic interior, at a disadvantage hatchbacks and small, took to all-wheel drive and now and the computer system notwithstanding the 59kW turbocharged engines. The we have a whole new which launches the A35 AMG power difference. But it is Opel Astra OPC, the VW Golf generation of small, fast, off the line, named “Race lighter and is known as a bit of GTi, and more recently cars like relatively affordable sports Start”. It is the absolute giant slayer, as earlier in the the Audi S3 and BMW M135i are cars, offering 200 kW+. And nemesis of traffic light racers day we had seen it destroy the just a few of the choices you the unlikely king of all of them around the world. Subaru WRX STI. have. is a Mercedes-Benz. Both cars are not readily And so, we lined up these two But at some point, the game Yes, for its first ever hot hatch, available in Zimbabwe. hot hatch warriors on the start changed. Manufacturers Mercedes-Benz told its AMG However, the Mercedes comes line of a standard quarter-mile worked out how to extract engineers to conceptualize the in at an eye-watering R841 000, drag strip and dropped the extraordinary levels of power car whilst under the influence. compared to the Golf 7R’s price flag. Can the Mercedes justify from these small engines Well, that must be the only way tag of R525 900. that massive price tag? Or will (without them exploding) and to explain an engine that the Golf 7 R embarrass its the result of this was that produces 265 kW from just 2.0 The Golf R doesn’t have quite German counterpart? SPEC FOR SPEC COMPARISON VW GOLF 7R MERCEDES BENZ A35 AMG Price R525 900 R841 000 Engine 2.0L 2.0L 4-cyl Turbo (petrol) 4-cyl Turbo (petrol) Horsepower 310bhp 306bhp Power 213kW 265 kW Torque 380Nm 400 Nm 0-100km/h 4.6secs 4.7secs Top Speed 250km/h 250km/h Without a doubt the A35 AMG looks better than the Golf 7R. The best driver will win the THE drag race as the two cars are almost equal speed wise. But with the A35 AMG costing so much more than the Golf 7R my money is on the VW. It looks good enough, it goes well enough, and it'll retain its value well enough… But then JUDGE again, a Merc is Merc. There’s an easier way to buy and sell your cars online...FOR FREE! CONCEPT AND DESIGN BY PISTIS BRAND STRATEGISTS AND SQUIRREL CREATIVE AGENCY. AND SQUIRREL CREATIVE BRAND STRATEGISTS PISTIS AND DESIGN BY CONCEPT WHY SELL ON NCARNDLA WHY BUY ON NCARNDLA ▶ Lower cost for you ▶ Greater Selection ▶ Bigger audience for your ads ▶ Better Prices ▶ Convenient and hassle-free ▶ Streamlined Buying Process ▶ Reduces overhead ▶ Less Salesman Pressure www.ncarndla.com www.drivetorque.com DRIVEtorque January 2021 | PAGE 7 DRIVEN: 2018 VOLKSWAGEN ARTEON THE German word Volkswagen Hitler’s days as it now offers standout styling with a added flair. It even has large means the people's car. upmarket cars. One of its latest luxurious cabin and optional 20-inch Rosario offerings is the VW Arteon. Volkswagen’s latest technology wheels and a panoramic It has since evolved from just to compete with cars such as sunroof, although the Chili Red an ordinary people’s car from The name Arteon is derived the Audi A5 Sportback and paint scheme was a cause for from “art” and the eon means BMW 4 Series Gran Coupe.