JANUARY 10. 1953 There are plenty of smiles here as the Four Aces sign their new Decca contract. The boys who came with Decca a year ago and started right off with “Tell Me Why” as a sequel to “Sin,” the tune which brought them into the limelight, now have a new deal which calls for a considerable hike in royalties. The Aces recently released their first album of which several disks have already stepped out as singles including “Heart And Soul” and “La Rosita.” Left to right are: Leonard Schneider, vice-president of Decca; Dave Mahoney; Paul Cohen, Decca A & R; A1 Alberts; Milton Rackmil, president of Decca; Sod Vacarro; Jimmy Hilliard, A & R head of Decca; Lou Silvestri; and Herb www.americanradiohistory.com ^oeeogo'ooc'o'dcoo^^ (We've got^Afhd^ i#4€ik mppy an^ Prosperous fol^ou) ACTIVE AMUSEMENT MACHINES CO. CAIN-CAILLOUETTE, INC. DRACO SALES COMPANY NORTHERN MUSIC, INC. 666 N. Broad Sf., Philadelphia 30. Pa, 1500 Broadway, Nashville 3, Tenn. 2005 W. Alameda, Denver 9. Colo. 8307 Euclid Ave., Cleveland 3, Ohio ANGOTT DISTRIBUTING CO., INC. CENTRAL MUSIC DIST. CO., INC. EMARCY DISTRIBUTING COMPANY O'CONNOR DISTRIBUTORS, INC. 2616 Puritan Ave., Detroit, Mich. 1523-25 Grand Ave., Kansas City 8, Mo. 348 Sixth St., San Francisco 3, Calif. 2320 W. Main St., Richmond 20, Va. BILOTTA DISTRIBUTING COMPANY CENTRAL MUSIC DIST. CO., INC. F.A.B. DISTRIBUTING CO., INC. POOLE DISTRIBUTORS, INC. 2562-64 Harney St., Omaha 2, Neb. 1019 Baronne St.. New Orleans 13. La. 1022 Commonwealth Ave., Boston 15, Mass. 224 N. Main St., Newark. N. Y. F.A.B. DISTRIBUTING BILOTTA DISTRIBUTING CORP. CENTURY MUSIC DISTRIBUTORS CO., INC. SANDLER DISTRIBUTING CO. 1221-23 Main St., Buffalo 9. N. Y. 91 I Gervais St.. Columbia I, S. C. 1 10 Eleventh St., Des Moines 9, Iowa 1 120 Broadway. Albany 4, N. Y. COMMERCIAL MUSIC COMPANY, INC, F.A.B. DISTRIBUTING CO., INC. STEELE DISTRIBUTING COMPANY BRADY DISTRIBUTING COMPANY 1501 Dragon St., Dallas, Texas 304 Ivy St., N. E.. Atlanta 3, Ga. 3300 Louisiana St., Houston 6, Texas 522 E. Trade St.. Charlotte 2, N. C. COMMERCIAL MUSIC COMPANY, INC. PAUL A. LAYMON, INC. T & L DISTRIBUTING COMPANY BRANDT DISTRIBUTING CO., INC. 901 E. Houston St., San Antonio, Texas 1429 W. Pico Blvd., Los Angeles 15, Calif. 1321-23 Central Pkwy., Cincinnati 14, Ohio 1809-1 1 Olive St., St. Louis Mo. 3, COVEN DISTRIBUTING CO., INC. LIEBERMAN MUSIC COMPANY UNITED, INC. BUSH DISTRIBUTING COMPANY III. 3181 N. Elston Ave., Chicago 18, 257 Plymouth Ave., N.. Minneapolis I I. Minn. 4227 West Vliet St., Milwaukee 8. Wis. 286 N. W. St.. Miami Fla. 29th 37, CRUZE DISTRIBUTING CO., INC. MAESTRO MUSIC, INC. WILLIAMS DISTRIBUTING CO., INC. BUSH DISTRIBUTING COMPANY 105 Virginia St., W., Charleston, W. Va. 121 E. Broadway, Tucson. Aril. 1117 Union Ave., Memphis 3, Tenn. 60 Riverside Ave., Jacksonville, Fla. CULP DISTRIBUTING COMPANY MUSIC DISTRIBUTING COMPANY THE WINTERS DISTRIBUTING CO. CAIN-CAILLOUETTE, INC. OF 614-16 W. Grand Ave., Oklahoma City, Okla. 2001 Fifth Ave., Pittsburgh 19, Pa. 1713-15 Harford Ave., Baltimore 13. Md. KENTUCKY CULP DISTRIBUTING COMPANY NORTHWEST SALES CO. YOUNG DISTRIBUTING, INC. E, First St., Tulsa, Okla. Ave., York Y. i|22-24 S. Seventh St., Louisville. Ky. 1405 3150 Elliott Ave., W., Seattle I, Wash. 599 Tenth New 36. N. www.americanradiohistory.com January 10, 1953 Volume XIV Number 16 PUBLISHED EVERY WEEK BY Tbe Cash Box Publishing Co., Inc. We See 26 47th Street, York N. Y. Wham West New 36, (All Phones: JUdson 6-2640) JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111. (All Phones: DEarborn 2-0045) BILL ’53 GERSH • in ? LOS ANGELES OFFICE 6363 Wilthire Blvd., Los Angeles, Calif. (Phone: WEbster 1*1 121) JOEL FRIEDMAN • EXECUTIVE STAFF BILL GERSH, Publisher As each New Year dawns the insatiable curiosity The automatic phonographs also have indicated JOE ORLECK, Editor and Advertising Director of members of any and all industries is usually their future this coming year by the greater selec- BOB AUSTIN, General Mgr., Music Dept crystallized into one statement, whether fearful, tivity which they now feature: The fact that more SID PARNES, Associate Editor and Music Editor whether challenging, or whether just curious: and more .juke box operators have become aware NORMAN ORLECK, Associate Music Editor of the importance of correct programming, as well MARTY OSTROW, Research “What’s ahead?” A. ARTESE, Office Manager as the fact that the public continues to accept the B. SUBSONS, Circulation Today, a great many in this industry are asking, automatic phonograph’s music as its finest and POPSIE, Staff Photographer or have already asked: most economical music buy. BRUNO DUTKOWSKY, Art Director • “What’U we see in ’53?” What more, then, can be said for the automatic ADVERTISING RATES on request. All advertising Usually, the cautious and conservative editorialist closes Friday at 12 Noon preceding week of issue. phonograph operators than that their division of Advertisements subject to approval of publishers. will confine himself to the two words which act as the business is certain to continue to progress as o safeguards against all possible fancy, against all they, themselves, progress with continued efficient SUBSCRIPTION RATES $15 per year anywhere in the wrong or unfavorable prediction, as well as act conduct of their individual businesses? U.S.A. Special listing for jobbers and distributors at two strong pillars which to lean his full $48 per year includes 40 word classified advertisement like on each week for an entire year (52 weeks) plus the full weight; these two words are: “Faith” and “Hope.” The vending machine field has solidly estab- year’s subscription free of charge. Airmail, First Class, lished its worth to the public. It doesn’t take too In short, just to tell the members of this industry at well as Special Delivery subscription rates on re- much discernment to prove the point. Nor does quest. Subscription rates for all foreign countries on to “have ‘faith’ and to continue to ‘hope’ ” doesn’t, it take any mental genius to advise that this busi- request. Three weeks advance notice required for in the opinion of this writer, tell them very much change of address. ness is in for even greater growth in ’53. If only they don’t already know. o for the fact that during ’52 the average successful THE CASH BOX covers the coin operated machines It seems to this editorialist that it would be far manufacturer in this field couldn’t even obtain industry, and all allied to this industry throughout the better to search deeply into his mind for predic- the materials to anywhere near meet the orders United States and all over the world. The Cash heard, during his Box is on hand at various American consular offices tions or statements he may have which flooded into, and which have backlogged throughout the world. This coverage includes operators, visits about the nation where he conversed with his plant. jobbers, distributors and manufacturers and all allied many members of the trade, and print these quite to:—autcunatic coin operated music equipment; auto- openly, allowing the chips to fall where they may All that is left, then, is a very basic amusement matic coin operated vending and service machines; reason, the which boomed this industry since the early ’30’s: as well as coin operated amusement equipment; in all or, even better still, to analyze the pinball. is divisions. The music and record fields, recording why and the wherefore of the remarks he had the Here a problem of prediction. More artists, publishers of music, disc jockeys, radio sta- heard so that, by such analyzation, some sort of than anywhere else in the field. tions, and all others identified with, or allied to, the beacon can be brought shining into view which music machines industry are completely covered. Manu- This division of the amusement field has tapered facturers and distributors of various merchandise, parts, may act as a guiding light for those who want down to a low point, considering its tremendous supplies, components and all materials used in the vend- to know: ing, music and amusement fields are covered by The size during the ’30’s and ’40’s, and up to the be- “What’ll it in ’53?” Cash Box. Banks, finance firms, loan organizations and be . ginnings of the 50’s. Yet, somehow, this division other financial institutions, expressly interested in the The fact remains, of course, that there are a of the industry continues booming on ahead. financing of coin operated machines of all types, are covered. great many unknown factors which can suddenly o pop into view during the year, which neither we, If any prediction for ’53 is to be made regard- “THE CONFIDENTIAL PRICE LISTS” nor any other human being, can foresee. ing this part of the business, then let such pre- "The Confidential Price Lists" are the one and only diction be ganged on the ingenuity which the officially recognized price quotation guide of all new and For example: sudden war. manufacturers, engaged in the production of these used macines in the United States. "The Confidential amusements, have proved time and again in the past. Price Lists” are an exclusive, copyrighted feature of Yet, most other facts are known, so that some The Cask Box. "The Confidential Price Lists” report the forthcoming year can be based prediction for time dark clouds appeared they came each week’s low and high Each up prices quoted for all new and on records already at hand and, thereby, some sort used coin operated machines, regardless of age, listing with equipment to appease the need of the oper- of business forecast can be attempted which can all market changes, and continually adding on all the ators (and especially the public) even when many and may prove helpful.