contact Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341 Buzz Report #44 September 2014 fieldwork our contact details Steve Evans – entertainment & technology [email protected] 07849 172 341 Lee Langford – technology & telecoms [email protected] 07966 339 606 Martin Bradley – media & entertainment [email protected] 020 8263 5220 Denholm Scotford – business development [email protected] 07989 388 164 Pete Cooke – sector head [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/ about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including: concept testing product/service launching, including pack testing new product development pathways to purchase product/service configuration communications testing and tracking brand equity / extension / tracking satisfaction, loyalty & stakeholder relationships segmentation market sizing / share / opportunities youth and kids research employee research global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities if you like Buzz, you may like... SocialLife is Harris Interactive’s quarterly survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers. Click here for more details and contact us to find out how your business can benefit from SocialLife: [email protected] +44 (0)7966 339 606 4 and coming soon... We spend a huge amount of our working and leisure time looking at screens Harris PixelLife is an ambitious research study that attempts to look at every major type of screen and every major type of usage in the UK today, everything from shopping to online dating to streaming films The findings are based on a nationally representative survey of 3,000 respondents aged 16-64 We expect this report will be available before the end of the year contact us to find out more about Harris PixelLife [email protected] steve evans +44 (0)7849 172 341 [email protected] martin bradley +44 (0)208 263 5250 5 what is “Buzz”? each month, we find out the “buzz” of a dozen or so recent or in this report, we look at: upcoming releases/products for Amazon buy Twitch, the video streaming site technology, telecoms, media and Apple announce Apple Watch entertainment Apple release iPhone 6 and iPhone 6 Plus we find out 3 key buzz metrics Before I Go to Sleep movie per news item/release/product: Channel 4 to replace 4oD with new online hub ‘All 4’ 1. level of awareness & Destiny video game 1 familiarity LG G3 smartphone 2. degree to which it generates Microsoft set to buy Minecraft 2 discussion among peers New series of Doctor Who with Peter Capaldi PS4 games coming to Sony’s Z3 smartphone and tablets 3. degree of excitement it 3 generates Samsung announce Galaxy Note Edge Samsung phones to get Nokia Here maps U2 release new album free to all iTunes account holders The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. methodology . robust quantitative method demographic unweighted base . conducted via the Harris PollTM total 1,875 Online Omnibus (see more) all males 909 all females 966 . 1,875 respondents 16-24s 244 . fieldwork 16 – 22 September 2014 25-34s 393 35-44s 424 . data weighted to be representative 45-54s 414 of GB national demographics aged 55-64s 400 16-64 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each. extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched 9 awareness buzz extremely familiar very familiar somewhat familiar know name only never heard of Series 8 of Doctor Who 19% 17% 26% 20% 18% The new series of BBC’s Apple iPhone 6 and 6 Plus 15% 17% 26% 26% 16% Doctor Who with new Timelord Peter Capaldi U2 release free album 13% 14% 21% 16% 35% tops the awareness list Apple announce Apple watch 10% 14% 25% 25% 26% this month, ahead of the latest Apple releases Microsoft set to buy Minecraft 8% 10% 20% 18% 44% September was a busy month for Destiny video game 7% 8% 14% 16% 56% Apple, reflected here with the Samsung announce Galaxy Note Edge 4%8% 16% 23% 50% release of iPhone 6, U2’s giveaway and the Apple Watch Before I Go To Sleep movie 3%6% 15% 18% 58% announcement all achieving high Amazon buy Twitch 4%5% 11% 12% 68% awareness levels. But it’s the new series of Dr Who that tops our PS4 games coming to Sony Z3s 3%5% 12% 14% 66% awareness poll this month. LG G3 smartphone 4%5% 17% 25% 50% The iPhone 6 awareness level is Channel 4 replace 4oD with 'All 4' 3%5% 11% 13% 68% roughly on par with iPhone 5 release last year. Samsung phones to get Nokia Here maps 3%4% 11% 14% 68% base: all GB 16-64 (1,875) © Harris Interactive Harris © 1010 Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 base size 1,875 909 966 244 393 424 414 400 base size 1,875 909 966 244 393 424 414 400 Extremely familiar 3% 3% 3% 7% 5% 1% 1% 0% Extremely familiar 4% 5% 3% 9% 5% 3% 1% 2% Very familiar 5% 6% 4% 6% 10% 4% 3% <1% Very familiar 5% 6% 3% 8% 8% 4% 4% 1% Somewhat familiar 11% 14% 9% 19% 16% 9% 9% 7% Somewhat familiar 17% 19% 14% 31% 17% 13% 15% 10% Just know name 13% 13% 13% 11% 14% 11% 15% 14% G3 LG 40D ‘All ‘All 40D 4’ Just know name 25% 26% 25% 15% 23% 22% 32% 33% Never heard of 68% 65% 72% 58% 55% 75% 72% 79% Never heard of 50% 45% 55% 38% 46% 58% 47% 55% Extremely familiar 4% 5% 3% 13% 5% 2% 2% <1% Extremely familiar 8% 10% 5% 19% 8% 8% 5% 1% Very familiar 5% 7% 3% 9% 12% 4% 1% 1% Very familiar 10% 14% 6% 10% 15% 11% 8% 5% Twitch Somewhat familiar 11% 14% 8% 17% 17% 9% 9% 4% Somewhat familiar 20% 23% 16% 24% 19% 23% 15% 18% Minecraft Just know name 12% 15% 10% 9% 13% 11% 14% 13% Just know name 18% 17% 19% 11% 18% 17% 20% 24% MS Amazon Never heard of 68% 59% 77% 52% 53% 74% 74% 82% Never heard of 44% 35% 53% 37% 39% 42% 52% 51% Extremely familiar 15% 16% 14% 31% 20% 14% 9% 5% Extremely familiar 19% 21% 18% 31% 14% 19% 22% 14% Very familiar 17% 18% 15% 22% 22% 18% 11% 11% Very familiar 17% 20% 14% 17% 17% 19% 17% 14% Somewhat familiar 26% 28% 24% 26% 27% 28% 26% 24% Somewhat familiar 26% 26% 26% 23% 24% 23% 27% 31% Just know name 26% 23% 29% 13% 20% 25% 35% 35% Just know name 20% 18% 22% 13% 19% 18% 21% 29% New Dr. Who Dr. New Apple iPhone 6 Apple Never heard of 16% 14% 18% 8% 12% 16% 19% 25% Never heard of 18% 16% 20% 16% 26% 21% 13% 12% Extremely familiar 10% 12% 9% 22% 13% 9% 7% 4% Extremely familiar 3% 4% 2% 6% 6% 3% 2% 0% Z3 Very familiar 14% 16% 11% 19% 19% 13% 11% 7% Very familiar 5% 7% 4% 9% 8% 5% 4% 1% Somewhat familiar 25% 28% 22% 29% 25% 28% 21% 23% Somewhat familiar 12% 16% 7% 21% 14% 9% 9% 7% Just know name 25% 24% 27% 16% 21% 26% 31% 32% Just know name 14% 13% 15% 12% 16% 13% 15% 14% Apple Watch Apple Never heard of 26% 20% 31% 15% 22% 25% 30% 35% PS4 games Never heard of 66% 60% 72% 51% 56% 70% 70% 78% Extremely familiar 3% 3% 4% 6% 6% 3% 3% <1% Extremely familiar 3% 3% 2% 4% 5% 1% 2% <1% Very familiar 7% 6% 7% 6% 12% 7% 6% 2% Maps Very familiar 4% 4% 3% 6% 5% 2% 3% 3% Sleep Somewhat familiar 15% 14% 15% 28% 14% 13% 13% 9% Somewhat familiar 11% 14% 8% 16% 17% 8% 9% 7% Just know name 18% 16% 19% 9% 17% 20% 18% 22% Just know name 14% 14% 14% 15% 13% 14% 15% 15% Before I Before Never heard of 58% 60% 55% 51% 51% 58% 61% 67% Samsung Never heard of 68% 64% 72% 59% 60% 74% 72% 74% Extremely familiar 7% 9% 4% 16% 11% 6% 2% <1% Extremely familiar 13% 14% 12% 26% 13% 12% 10% 8% Very familiar 8% 11% 5% 11% 15% 7% 5% 1% Very familiar 14% 17% 12% 17% 19% 14% 14% 7% Somewhat familiar 14% 16% 12% 27% 16% 16% 8% 5% Somewhat familiar 21% 24% 19% 24% 22% 19% 21% 21% Destiny Just know name 16% 18% 14% 12% 18% 17% 14% 16% Just know name 16% 14% 18% 7% 17% 18% 18% 20% Never heard of 56% 46% 66% 34% 40% 55% 72% 78% album freeU2 Never heard of 35% 32% 39% 27% 29% 37% 37% 44% Extremely familiar 3% 3% 4% 7% 5% 3% 3% <1% Very familiar 8% 10% 6% 11% 13% 7% 5% 4% awareness buzz N.Edge Somewhat familiar 16% 19% 13% 22% 20% 13% 15% 11% demographic breakdown Just know name 23% 23% 23% 21% 20% 21% 22% 33% (alphabetical order) Galaxy Galaxy © Harris Interactive Harris © Never heard of 50% 45% 54% 38% 43% 56% 55% 52% 11 London 2012 opening 89 Lincoln movie 56 Game of Thrones series 4 41 Yahoo! buy Tumblr 32 LEGO: Hobbit game 25 60s/70s Absolute Radio 21 UK HuffPo launched 15 Phone hacking 89