KOPI TEMAN SEJATI INTRODUCTION • “Kopi Teman Sejati” is Created by 2 brothers whose have passion in F&B Industry • We have the passion to serve Indonesian with fine and authentic coffee taste from Indonesian local grown coffee beans. • We will bring the modern mix coffee and also bring back the old style coffee mixing drinks. • We will also serve our future customers with Tea and milk based drinks as for complementary. • In modern lifestyle there’s demand for coffee drinks to support their hectic lifestyle, that’s why Indonesia coffee market keep growing with Coffee drinker and also other Mixed drinks. Our Main Customers mostly are • Genders : Male & Female • Age : 18 – 34 Years Old • Social Class : Middle & Middle TARGET Up Class • Occupation : College Students, MARKET Working young Adult, Young Housewife Psychographic : • Young Peoples with hectic lifestyle which in needs for Energy and Mood booster to seize the day. BRAND IDENTITY • Brand Personality • Authentic • Energetic • Joyful • Confident • Tagline : • “Selalu ada menemani” DESIGN BRIEF LOGO DESIGN BRIEF • We need a new logo design for new brand “Kopi Teman Sejati” • The logo need to be shown : • Friends Bonding relationship • Authentic • Boosting Energy dan Mood • Happy Feeling • There are so many coffee brand in the market but we want to make it distinct from all those brands • Our Brand logo need to easy recognize COLOR COMBINATION • Main Combination Colors abaikan logo perhatikan warna saja : Orange & Dark Charcoal Grey Color • Orange combines the energy of Red and the Combination happiness of Yellow. • Orange also represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation • orange is associated with healthy food and stimulates appetite LOGO DESIGN BRIEF • The Logo has to represent the authenticity of our products which our product will be serve from small kiosk which is more space efficient so it help to reduce the cost. • Our main service will be Take out and Delivery services. • Despite that we want to maintaining our authenticity we also keep our self with the latest trends and customer demands • The Logo design can be exercise from different style not only on the brand name • Beside coffee is our main products we will also serving customers with others type of drinks. OUR KIOSK IDEA OUR AUTHENTIC MENU OUR MENUS • We will be serving 3 kinds of big category drinks : 1. Hot Coffee (with/without milk) 2. Iced Coffee (with/without milk) 3. Hot/Ice Drink (Non Coffee).