The Food and Beverage Market Entry Handbook: Vietnam a practical guide to the market in Vietnam for European agri-food products Prepared by: April 2018 Agriculture and Rural Development EUROPEAN COMMISSION Consumers, Health, Agriculture and Food Executive Agency Promotion of Agricultural Products Unit E-mail: [email protected] 3 | P a g e Tastes of Europe V i e t n a m – Market Entry Handbook Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) The information given is free, as are most calls (though some operators, phone boxes or hotels may charge you). This document has been prepared for the European Commission however it reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. More information on the European Union is available on the Internet (http://europa.eu). Luxembourg: Publications Office of the European Union, 2018 © European Union, CHAFEA, 2018 Reuse is authorised, provided the source is acknowledged. Reuse is not applicable to items subject to intellectual property rights of third parties. Reproduction for commercial purposes is not authorised. The Commission's reuse policy is implemented by the Decision of 12 December 2011 – reuse of Commission documents [PDF, 726 KB]. 4 | P a g e Tastes of Europe V i e t n a m – Market Entry Handbook TABLE OF CONTENTS TABLE OF CONTENTS ............................................................................................. 4 LIST OF FIGURES .................................................................................................. 7 LIST OF TABLES .................................................................................................... 9 I. THE FOOD AND BEVERAGE MARKET ENTRY HANDBOOK: VIETNAM .................. 10 i. How to use this handbook ....................................................................... 10 1.1 Key economic figures “at a glance” ........................................................ 13 1.2 Food trade statistics, specifically showing opportunities and existing or likely competitors to EU food exports ................................................................... 15 1.3 General information on distribution and logistics infrastructure .................. 16 2. THE VIETNAMESE FOOD AND BEVERAGE MARKET .............................................. 17 2.1 Market Size and Share ......................................................................... 17 The EU-Vietnam Free Trade Agreement.............................................. 19 2.2 Growth Drivers and Trends ................................................................... 21 2.3 Market Access and Entry ....................................................................... 23 Market Entry................................................................................... 23 ..................................................................................................... 23 Distribution Channels ....................................................................... 23 Retail Channels ............................................................................... 25 2.4 Key Markets by Geography ................................................................... 26 2.5 Customs, SPS Requirements and Labelling .............................................. 27 Customs Procedures ........................................................................ 27 SPS Requirements in Vietnam ........................................................... 29 Labelling ........................................................................................ 33 Other specific labelling requirements ................................................. 33 Packaging ...................................................................................... 34 2.6 The Status of Geographical Indications (GIs) and Intellectual Property (IP) Protection ................................................................................................ 35 Geographical Indications (GIs) .......................................................... 35 3. MARKET SNAPSHOTS FOR SELECTED PRODUCTS ................................................ 39 3.1 Wine .................................................................................................. 41 Consumption .................................................................................. 41 Offer .............................................................................................. 43 Distribution .................................................................................... 52 3.2 Spirits ................................................................................................ 54 Consumption .................................................................................. 54 Offer .............................................................................................. 56 Distribution .................................................................................... 60 5 | P a g e Tastes of Europe V i e t n a m – Market Entry Handbook 3.3 Beer ................................................................................................... 61 Consumption .................................................................................. 61 Offer .............................................................................................. 63 Distribution .................................................................................... 68 3.4 Fresh and Processed Meat ..................................................................... 71 Consumption .................................................................................. 71 Offer .............................................................................................. 73 3.5 Olive Oil ............................................................................................. 82 Consumption .................................................................................. 82 Offer .............................................................................................. 83 Distribution .................................................................................... 87 3.6 Fresh Fruits and Vegetables .................................................................. 88 Consumption .................................................................................. 88 Offer .............................................................................................. 90 Exports .......................................................................................... 92 Distribution .................................................................................... 94 3.7 Processed Fruits and Vegetables ............................................................ 96 Consumption .................................................................................. 96 Offer .............................................................................................. 97 Distribution .................................................................................. 100 3.8 Dairy Products ................................................................................... 101 Consumption ................................................................................ 101 Offer ............................................................................................ 103 Distribution .................................................................................. 110 3.9 Processed Cereals .............................................................................. 113 Consumption ................................................................................ 113 Offer ............................................................................................ 115 Distribution .................................................................................. 119 3.10 Bread, Pastry, Cakes, Biscuits and other bakery products ..................... 121 Consumption ................................................................................ 121 Offer ............................................................................................ 123 Distribution .................................................................................. 127 3.11 Chocolate and derived products and Confectionery ............................... 129 Consumption ................................................................................ 129 Offer ............................................................................................ 131 Distribution .................................................................................. 136 3.12 Honey ............................................................................................ 138 Consumption ................................................................................ 138 6 | P a g e Tastes of Europe V i e t n a m – Market Entry Handbook Offer ............................................................................................ 139 Distribution .................................................................................. 143 3.13 Gum Resin and Plant Extracts ............................................................ 145 Consumption ................................................................................ 145 Offer ...........................................................................................