SYDNEY DOG LOVERS S H O W 2 0 1 9 PUBLICITY CAMPAIGN APRIL TO AUGUST 2019 COVERAGE RESULTS. 99 53 55 21 ONLINE + EDM PIECES PRINT PIECES SOCIAL PIECES BROADCAST PIECES Online coverage was achieved across national Print coverage included Sydney’s leading metro Social media coverage was achieved across Broadcast coverage was dominated by News Corp and Fairfax digital sites such as: newspapers The Daily Telegraph and Sydney Facebook, Instagram, Twitter and WeChat pieces from each major TV network News.com.au, Realestate.com.au, Daily Morning Herald, as well as News Local community platforms of major news, television, family including Nine News Sydney and Weekend Telegraph, Herald Sun, Sydney Morning Herald titles and regional newspapers. media and What’s On platforms. TODAY, Seven News and The Morning Show, and The Age. 10 News First and Studio 10 and ABC News HHME secured front covers in three regional titles: These included realestate.com.au, 9 News Sydney (syndicated nationally). Coverage was also secured across leading digital Rouse Hill Times, Fairfield City Champion and the Sydney, City of Sydney, Broadsheet, Time lifestyle and event sites such as Broadsheet, Time Newcastle Star. Out, Ella’s List and Vision China Times. Radio coverage consisted of an interview Out and Concrete Playground, with syndication Magazine coverage included Jetstar Magazine, with 2GB – Breakfast and a major giveaways across their EDMs and social media channels. Family Travel Magazine, Life Begins At and dog- with Australia’s No.1 Breakfast program, Kyle & Jackie O, and Nova 96.9 – Smallzy’s Key NSW and local council listings were also specific title, Barker’s Bazaar. Surgery (national). achieved online via NSW Government, CALD print coverage was achieved with Vision Sydney.com, City of Sydney (What’s On) and China Times Sydney, Australian Chinese News Daily Discover Parramatta, with EDM syndication. and Australian Jewish News Sydney. TOTAL PIECES OF MEDIA COVERAGE ACHIEVED: 228 AUDIENCE. 78,409,883 4,231,528 4,029,912 1,857,604 O N L I N E AUDIENCE PRINT CIRCULATION SOCIAL AUDIENCE BROADCAST AUDIENCE Online audience was achieved through Print circulation was achieved via multiple Many media news and lifestyle titles share Broadcast audience combined viewers leading digital news and lifestyle sites with pieces of coverage in leading NSW metro news articles using their social platforms in across all major TV networks and radio high volume average unique visitors (AUV) newspapers Sunday Telegraph (378,499) and order to drive audiences to their websites. programs. and EDM subscriptions, nationwide. The Daily Telegraph (232,067), as well as Coverage was achieved across highly The highest viewed TV segments included Sydney Morning Herald (74,348) and The Top sites include Realestate.com.au followed social media accounts such as: 7 News Sydney (282,000), 9 News Sydney Senior – NSW/ACT (134,209) (6,600,000), News.com.au (5,859,000), Sydney (207,000), Weekend TODAY (193,000) and Morning Herald (5,334,000), 7news.com.au Multiple stories landed across ccommunity Realestate.com.au FB (5881,763), 9 News ABC News Sydney – Sunday (171,000) (3,846,721) The Daily Telegraph (2,600,000) and regional print titles with high Sydney FB (449,293), Concrete Playground Radio audiences included Nova 96.9 – and Broadsheet (1,206,146) circulations including Parramatta Advertiser Sydney FB (214,496), KIIS 1065 IG (113,000) Smallzy’s Surgery (93,000) (76,421) and Canterbury-Bankstown Express and Vision China Times WeChat (50,000) and 2GB – Breakfast (87,000) (71,233) Notes on Audience Figures: Audience figures are calculated using official MediaNet and Slice Media Monitoring values. A print title’s circulation is the number of copies it distributes on an average day. An online title’s audience is calculated using average unique browser figures. Broadcast is the total audience watching or listening to a specific segment. AUDIENCE. TOTAL CUMULATIVE AUDIENCE OF ALL 228 MEDIA ARTICLES: 88,528,927* A 10.5% INCREASE IN VOLUME OF COVERAGE FROM 2018 A 6% INCREASE IN 2018’S TOTAL CUMULATIVE AUDIENCE WITH STRONG SYNDICATIONS NATIONALLY, ONLINE IS THE STRONGEST MEDIUM BY VOLUME, FOLLOWED CLOSELY BY SOCIAL *Official audience and circulation figures sourced from Medianet and Slice Media Monitoring AUDIENCE INSIGHTS. TOP 10 PERFORMING MEDIA ARTICLES: Realestate.com.au Online 6,600,000 News.com.au Online 5,859,000 Sydney Morning Herald Online 5,334,000 7 News.com.au Online 3,846,721 The Daily Telegraph Online 2,600,000 The Age Online 2,381,000 Herald Sun Online 2,300,000 Courier Mail Online 1,700,000 Broadsheet Online 1,206,146 Adelaide Now Online 1,107,000 *Official audience and circulation figures sourced from Medianet and Slice Media Monitoring at the time this report was created MEDIA The following contains some of the key media highlights secured by HIGHLIGHTS. HHME. MEDIA HIGHLIGHTS. OUTLET: Weekend TODAY (Weather) AUDIENCE : 1 9 3 , 0 0 0 MEDIA HIGHLIGHTS. O U T L E T : S t u d i o 1 0 (FB) AUDIENCE : 1 6 0 , 3 2 6 O U T L E T : S t u d i o 1 0 AUDIENCE : N / A MEDIA HIGHLIGHTS. OUTLET: The Morning Show (Channel 7) O U T L E T : 7news.com.au AUDIENCE : 1 7 2 , 6 0 4 AUDIENCE : 3,846,721 MEDIA HIGHLIGHTS. OUTLET: Nine News Sydney O U T L E T : Nine News Sydney (FB) AUDIENCE : 2 0 7 , 0 0 0 AUDIENCE : 4 4 9 , 2 9 3 MEDIA HIGHLIGHTS. O U T L E T : ABC News Sydney (syndicated nationally) O U T L E T : A B C S y d n e y (FB) AUDIENCE : 685,000 total AUDIENCE : 1 7 4 , 8 9 4 MEDIA HIGHLIGHTS. OUTLET: 10 News First Sydney OUTLET: 7 News Sydney (GWS) AUDIENCE : 8 4 , 0 0 0 AUDIENCE : 2 8 2 , 0 0 0 MEDIA HIGHLIGHTS. O U T L E T : KIIS 1065 FM (IG) OUTLET: Nova 96.9 – Smallzy’s Surgery AUDIENCE : 1 1 3 , 0 0 0 AUDIENCE : 93, 0 0 0 OUTLET: 2GB – B r e a k f a s t AUDIENCE : 8 7 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Family Travel Magazine PUBLICATION: Jetstar Magazine CIRCULATION : 8 5 , 0 0 0 CIRCULATION : 3 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Life Begins At Magazine PUBLICATION: Barkers Bazaar Magazine CIRCUALTION : 8 7 , 5 0 0 CIRCUALTION : N / A MEDIA HIGHLIGHTS. O U T L E T : Sydney Morning Herald ( O n l i n e ) PUBLICATION: Sydney Morning Herald AUDIENCE : 5 , 8 5 9 , 0 0 0 CIRCULATION : 7 4 , 3 4 8 MEDIA HIGHLIGHTS. PUBLICATION: Daily Telegraph PUBLICATION: Sunday Telegraph CIRCULATION : 232,067 CIRCULATION : 3 7 8 , 4 4 9 MEDIA HIGHLIGHTS. PUBLICATION: Daily Telegraph PUBLICATION: Daily Telegraph ( O n l i n e ) CIRCULATION : 2 3 2 , 0 6 7 CIRCULATION : 2 , 6 0 0 , 0 0 0 MEDIA HIGHLIGHTS. O U T L E T : news.com.au AUDIENCE : 5 , 8 5 9 , 0 0 0 MEDIA HIGHLIGHTS. O U T L E T : news.com.au PUBLICATION: Sunday Telegraph AUDIENCE : 5 , 8 5 9 , 0 0 0 CIRCULATION : 3 7 8 , 4 4 9 MEDIA HIGHLIGHTS. O U T L E T : news.com.au PUBLICATION: Daily Telegraph AUDIENCE : 5 , 8 5 9 , 0 0 0 CIRCULATION : 2 3 2 , 0 6 7 MEDIA HIGHLIGHTS. PUBLICATION: Inner West Courier O U T L E T : Inner West Courier ( O n l i n e ) O U T L E T : Inner West Courier (FB) CIRCULATION : 4 3 , 0 8 7 AUDIENCE : 2 , 6 0 0 , 0 0 0 AUDIENCE : 2 1 , 6 3 5 MEDIA HIGHLIGHTS. PUBLICATION: Mosman Daily O U T L E T : Mosman Daily ( O n l i n e ) O U T L E T : Mosman Daily (FB) CIRCULATION : 3 3 , 7 3 2 AUDIENCE : 2,600,000 AUDIENCE : 1 0 , 5 0 9 MEDIA HIGHLIGHTS. PUBLICATION: Rouse Hill Times O U T L E T : Rouse Hill Times ( O n l i n e ) O U T L E T : Rouse Hill Times (FB) CIRCULATION : 2 5 , 3 1 2 AUDIENCE : 2,600,000 AUDIENCE : 1 4 , 7 3 2 MEDIA HIGHLIGHTS. PUBLICATION: Newcastle Star O U T L E T : Newcastle Star ( O n l i n e ) O U T L E T : Newcastle Star (FB) CIRCULATION : 3 1 , 8 2 7 AUDIENCE : N / A AUDIENCE : 2 , 6 7 0 MEDIA HIGHLIGHTS. PUBLICATION: Fairfield Champion O U T L E T : Fairfield Champion ( O n l i n e ) O U T L E T : Fairfield Champion (FB) CIRCULATION : 5 3 , 0 5 5 AUDIENCE : N / A AUDIENCE : 1 5 , 7 6 7 MEDIA HIGHLIGHTS. PUBLICATION: Mosman Daily CIRCULATION : 3 3 , 7 3 2 OUTLET: Rancan Sisters Fitness (IG) AUDIENCE : 8 8 1 MEDIA HIGHLIGHTS. PUBLICATION: Parramatta Advertiser PUBLICATION: Sydney Observer Magazine (News Local syndicated group - w i d e ) CIRCULATION : 5 0 , 0 0 0 CIRCULATION : 7 6 , 4 2 1 MEDIA HIGHLIGHTS. PUBLICATION: Inner West Times PUBLICATION: Australian Jewish News CIRCULATION : 3 5 , 0 0 0 CIRCULATION : 2 , 8 3 8 MEDIA HIGHLIGHTS. O U T L E T : realestate.com.au O U T L E T : realestate.com.au AUDIENCE : 6 , 6 0 0 , 0 0 0 AUDIENCE : 6 , 6 0 0 , 0 0 0 O U T L E T : realestate.com.au (FB) O U T L E T : realestate.com.au (FB) AUDIENCE : 5 8 1 , 7 6 3 AUDIENCE : 5 8 1 , 7 6 3 MEDIA HIGHLIGHTS. O U T L E T : Broadsheet Sydney O U T L E T : Broadsheet Sydney ( E D M ) O U T L E T : Broadsheet Sydney (FB) AUDIENCE : 1,206,146 AUDIENCE : 1 0 3 , 0 0 0 AUDIENCE : 1 2 0 , 8 3 4 MEDIA HIGHLIGHTS.