ISSN 2466-4693 UDC/UDK: 005:62 Univerzitet „Union – Nikola Tesla“ Fakultet za inženjerski menadžment Serbian Journal of Engineering Management Vol. 5, No. 1, 2020 Belgrade, January 2020 ISSN 2466-4693 UDC/UDK: 005:62 University “Union – Nikola Tesla“ School of Engineering Management Univerzitet „Union – Nikola Tesla“ Fakultet za inženjerski menadžment Serbian Journal of Engineering Management Vol. 5, No. 1, 2020 Belgrade, January 2020 Beograd, januar 2020. Serbian Journal of Engineering Management Vol. 5, No. 1, 2020 Published semiannually (January and July)/Izlazi dva puta godišnje (januar i jul) Publisher/Izdavač: University “Union – Nikola Tesla“, School for Engineering Management, Belgrade Univerzitet „Union – Nikola Tesla“, Fakultet za inženjerski menadžment, Beograd For publisher/Za izdavača: Prof. dr Vladimir Tomašević Editorial Board/Uredništvo Editor-in-Chief/Glavni i odgovorni urednik: Prof. dr Vladimir Tomašević Associate Editor/Zamenik glavnog i odgovornog urednika: Doc. dr Tatjana Ilić-Kosanović Editorial board/Uređivački odbor: Prof. dr Vladimir Tomašević, Fakultet za inženjerski menadžment, Beograd, Srbija Prof. dr Nikolay Popov, Tambov State Technical University, Russia Prof. dr Jasmina Starc, Faculty of Business and Management Sciences, Novo Mesto, Slovenia Prof. dr Simon Muhič, Faculty of Technologies and Systems, Novo Mesto, Slovenia Prof. dr Marjana Merkač Skok, GEA College, Faculty of Entrepreneurship, Ljubljana, Slovenia Prof. dr Ioan Bacivarov, Professor, ETTI - University Politehnica of Bucharest, Romania Prof. dr Sonja Cindori, Pravni Fakultet, Sveučilište u Zagrebu, Hrvatska Prof. dr Jelena Buha, ETH Zurich, Zurich, Switzerland Prof. dr Ozren Ocić, Fakultet za inženjerski menadžment, Beograd, Srbija Prof. dr Duško Tomić, American University in Emirates, Dubai, United Arab Emirates Prof. dr Drago Pupavac, Veleučilište u Rijeci, Rijeka Hrvatska Prof. dr Brankica Pažun, Fakultet za inženjerski menadžment, Beograd, Srbija Doc. dr Tatjana Ilić-Kosanović, Fakultet za inženjerski menadžment, Beograd, Srbija Dr Denes Bulkai, Bulkai kft, Hungary Dr Bojana Panić, Centar za genetiku, Beograd, Srbija Ivan Alfieri, IMED - Istituto Mediterraneo del Design, Italy Manuscript Editor/Lektura: Jelena Mitić Manuscript Translator/Prevod: Maša Stojičić-Pavlović Editorial Board Secretary/Sekretar redakcije: Jelena Rajković, MA Technical Editor/Tehnička obrada: Damir Ilić, MA Design/Dizajn: Damir Ilić, MA Press/Štampa: Draslar partner, Belgrade Circulation/Tiraž: 300 ISSN: 2466-4693 Contact/Kontakt: Serbian Journal of Engineering Management Editorial Board/Uredništvo School of Engineering Management/Fakultet za inženjerski menadžment Bulevar vojvode Mišića 43 11000 Beograd [email protected] Tel. +381 11 41 40 423 Serbian Journal of Engineering Management Vol. 5, No. 1, 2020 CONTENT/SADRŽAJ Aleksandra Vujko, Mirjana Delić Jović, Olgica Zečević Stanojević, Leposava Zečević, Dragan Nedeljković Gastronomy as a mean of marketing management and rural destination development Gastronomija kao sredstvo upravljanja marketingom i razvoja ruralnih destinacija 1-13 Ana Gavrilović, Dragan Ugrinov, Igor Radošević Magdalena Nikolić Modern management in the function of increasing of health service quality in primary health care Moderno upravljanje u funkciji povećanja kvaliteta usluga u primarnim zdravstvenim ustanovama 14-28 Jenő Fáró, Mária Lakatos, Éva Karai Financial position of Hungarian agricultural companies before, during, and after the global financial crisis Finansijska pozicija mađarskih poljoprivrednih preduzeća pre, za vreme i posle globalne finansijske krize 29-39 Marko Radovanović, Milan Stevanović Analysis of the construction characteristics of automatic domestic production rifles for the purpose of equipping units of the Serbian Army Analiza konstrukcionih karakteristika automatskih pušaka domaće proizvodnje u cilju opremanja jedinica Vojske Srbije 40-49 Zoran Ćirić, Otilija Sedlak, Stojan Ivanišević Implementation of blockchain technology in the smart city Implementacija blokčejn tehnologija u pametnom gradu 50-54 Veljko Ćalasan, Marko Gnjatović, Jelena Rajković-Borisavljević Service profit chain Lanac profitno orijentisanih usluga 55-62 Ioanna Coralia Zavera Transport infrastructure – a pillar of prosperity Transportna infrastruktura - stub prosperiteta 63-67 Tatjana Ilić-Kosanović, Vladimir Tomašević, Damir Ilić The students’ expectations from higher education career development centres’ courses – Case of the School of engineering management Očekivanja studenata od kurseva visokoškolskih centara za razvoj karijere - slučaj Fakulteta za inženjerskoi menadžment 68-74 Guidelines to the Authors/Uputstvo autorima The List of Reviewers/Spisak recenzenata Serbian Journal of Engineering Management Vol. 5, No. 1, 2020 A Message from the Editor-in-Chief Serbian Journal of Engineering Management is a scientific journal, published by School of Engineering Management and Society of Engineering Management of Serbia. The Journal is cathegorized by the Ministry of education, science and technological development of the Republic of Serbia. From 2020 the Journal is accepted for indexing in EBSCO databases. This international Journal is dedicated to the wide scope of themes in engineering management and industrial engineering and is published semiannualy. The papers are presented in English, Serbian and other former Yugoslavian languages. Themes included in the journal are: Engineering management, Industrial engineering, Project management, Strategic Management, Logistics, Operations management, Production systems management, Quality control, Quality management, Entrepreneurship, Risk management, Human resources management, Financial management, Information systems, High technologies management, Environmental management, Maintenance management, Creative industries management, Security management, and Marketing. Editorial board is consisted of distinguished academics from various countries dedicated to establishing the highest academic standards and promoting engineering management principles in Serbia. Information on the journal in English and Serbian can be found at the journal web page: https://fim.edu.rs/en/serbian-journal-of-engineering-management/. Prof. Dr. Vladimir Tomašević, FRSA Reč urednika Serbian Journal of Engineering Management je naučno-stručni časopis, koji izdaje Fakultet za inženjerski menadžment i Društvo inženjerskog menadžmenta Srbije. Časopis je kategorisan od strane Ministarstva prosvete, nauke i tehnološkog razvoja. Časopis je takođe od 2020. godine prihvaćen za indeksiranje u EBSCO bazama. Ovaj međunarodni časopis je posvećen temama inženjerskog menadžmenta i industrijskog inženjerstva i izlazi dva puta godišnje (u januaru i julu). Zastupljeni jezici su engleski, srpski, kao i jezici država bivše SFRJ. Teme zastupljene u časopisu su: inženjerski menadžment, industrijsko inženjerstvo, upravljanje projektima, strategijski menadžment, logistika, menadžment operacija, menadžment proizvodnih sistema, kontrola kvaliteta, upravljanje kvalitetom, preduzetništvo, upravljanje rizikom, upravljanje ljudskim resursima, finansijski menadžment, informacioni sistemi, menadžment u visokotehnološkim industrijama, menadžment životne sredine, menadžment održavanja, menadžment kreativnih industrija, bezbednosni menadžment i marketing. Uredništvo časopisa čine istaknuti naučnici iz različitih zemalja sveta koji su posvećeni postavljanju visokog akademskog standarda i promocije principa inženjerskog menadžmenta u Srbiji. Informacije o časopisu i poziv za autore, na srpskom i engleskom jeziku, nalaze se na web stranici časopisa: https://fim.edu.rs/istrazivanje-i-saradnja/naucno-strucni-casopis/. Prof. dr Vladimir Tomašević, FRSA Vujko, A. et al. Gastronomy as a mean of marketing management and rural destination development Serbian Journal of Engineering Management Vol. 5, No. 1, 2020 Original Scientific Paper/Originalni naučni rad UDC/UDK: 641/642:339.138(497.113) Paper Accepted/Rad prihvaćen: 26. 12. 2019. 641/642:338.48-44(497.113-22) doi: 10.5937/SJEM2001001V Gastronomija kao sredstvo upravljanja marketingom i razvoja ruralnih destinacija Aleksandra Vujko1*, Mirjana Delić Jović2, Olgica Zečević Stanojević3, Leposava Zečević4, Dragan Nedeljković5 1*University of Business Studies, Faculty of Tourism and Hotel Management (Jovana Dučića 23a, Banja Luka 78000, Republic of Srpska); European University, Faculty of European Business and Marketing (Vojvode Dobrnjca 15, Belgrade 11000, Serbia), e-mail: [email protected], ORCID ID (0000-0001-8684-4228); 2University of Business Studies, Faculty of Tourism and Hotel Management (Jovana Dučića23a, Banja Luka 78000, Republic of Srpska), e-mail: [email protected] 3, 4, 5European University, Faculty of European Business and Marketing (Vojvode Dobrnjca 15, Belgrade 11000, Serbia) Apstrakt: Kulinarski doživljaj je nezaboravno iskustvo i vrhunac za mnoge turiste. Hrana sadrži "energiju ljubavi" i može imati snažan "push-up efekat". Svrha ovog rada je da identifikuje faktore koji utiču na kulinarsko iskustvo, i u tom kontekstu, da uvede hedonističku hranu iz Srbije. Rad je zasnovan na empirijskom istraživanju provedenom među 328 stranih turista „tragača za ukusom“ iz osam zemalja koji su od avgusta 2015. do avgusta 2017. posetili šest tradicionalnih seoskih imanja (Salaši) u seoskom odredištu Vojvodine (severna Srbija). Rezultati pokazuju da se hedonističko kulinarsko iskustvo smatra nepogrešivim elementom autentičnih putničkih iskustava (91,4%), te da adekvatni marketing veoma ukusne hrane