REGENT STREET - SOUTH CAMPUS Neighborhood Plan RS SC Regent Street City of Madison, Wisconsin South Campus Adopted on: July 1, 2008 Legislative File ID: 09234 R EGENT STREET - SOUTH D AVID J. CIESLEWICZ, MAYOR Acknowledgements C AMPUS NEIGHBORHOOD PLAN Mark A. Olinger, Director, S TEERING COMMITTEE Dept. of Planning and Community Ald. Julia Kerr, Dist. 13, Common Council and Economic Development Ald. Isadore Knox, Jr.* Dist. 13, Common Council Bradley J. Murphy, AICP, Director, Planning Ald. Brian Solomon, Dist. 10, Common Council Division Ald. Kenneth Golden*, Dist. 10, Common Council Bill Fruhling, AICP, Principal Planner, Prepared for: Ald. Eli Judge, Dist. 8, Common Council Neighborhood Planning, Preservation and The City of Madison, Wisconsin Ald. Austin King*, Dist. 8 , Common Council Design Section—Project Manager Ald. Robbie Webber, Dist. 5, Common Council Adopted by the Common Council on: July 1, 2008 Anna Alberici, Business/Property Owner P ROJECT STAFF TEAM Legislative File ID: 09234 Roger Charly, Vice Chair, Business/Property Bill Bauer, Parks Division Owner Rob Phillips, Engineering Division Jennifer Kilmer, Business/Property Owner Joel Plant, Mayor’s Office Chris Beebe, Business/Property Owner Tim Sobota, Madison Metro Transit Hanna Cook-Wallace, Business/Property Owner Bill Sullivan, Fire Department Laura Gutknecht, Neighborhood or Adjacent Dan McCormick, Traffic Engineering Division Neighborhood Rep. Archie Nicolette, Planning Division Charles A. Erickson, Neighborhood or Adjacent Rebecca Cnare, Planning Division Neighborhood Rep. Andrew Heidt, Neighborhood or Adjacent C ONSULTANTS Neighborhood Rep. Vierbicher Asssociates, Inc., Madison, WI Gary Brown, Designee UW Facilities, Planning Potter Lawson, Inc., Madison, WI and Management Melissa Huggins, Chair, Area Medical Special thanks to the Neighborhood House This project was funded by the City of Madison, a grant Institution Rep. Community Center for the generous donation of from Dane County’s Better Urban Infill Development Elizabeth Schumacher*, Area Medical meeting space during this process. (BUILD) program, and generous contributions from the Institution Rep. UW– Madison, the Alexander Companies, Madison Gas We also extend our thanks to the business and Electric, Meriter Hospital, St. Marys Hospital, Vilas Gail A. Lobdell, Area Medical Institution Rep. Daniel Cornelius, Student Rep. owners, residents, and other members of the Neighborhood Association, and Tallard Apts., LLC. Lauren Woods*, Student Rep. public for sharing their hopes, concerns and ideas for the future of this area. This input served as (*)= Denotes Past Participant the basis for the recommendations contained in Italicized= Alternate this document. Craig Stanley, Real Estate Market Technical Advisor to the Steering Committee R SSC - Regent Street 2 South Campus City of Madison Table of Contents S ECTION VI: S ECTION XI: Housing Action Plan E XECUTIVE SUMMARY: Assessment of Existing Conditions: 6-1 Implementation Steps: 11-1 Recommendations: 6-8 ES-1 A PPENDIX I: S ECTION VII: S ECTION I: Review of Existing City Plans Introduction: 1-1 Economic Development Adopting Resolution: i-13 Assessment of Existing Conditions: 7-1 Development Trends and S ECTION II: Opportunities: 7-4 Maps Planning Process: 2-1 Recommendations: 7-9 Map 1.1: Locational Map — 1-2 Map 3.1: Existing Land Use—3-2 S ECTION III: Map 3.2: Parks and Open Space—3-4 S ECTION VIII: Land Use Map 3.3: Existing Zoning—3-5 Map 3.4: University Owned Property —3-7 Assessment of Existing Conditions: 3-1 Parks & Open Space Map 3.5: Tax Exempt Property—3-8 Recommendations: 3-11 Assessment of Existing Conditions: 8-1 Recommendations: 8-3 Map 3.6: Brownfield Sites — 3-9 ► Future Land Use Map: 3-14 Map 3.7: Future Land Use — 3-14 Map 4.1: Paths in the Planning Area—4-3 S ECTION IV: S ECTION IX: Map 4.2: Nodes in the Planning Area—4-9 Environmental, Historic & Cultural Map 4.3: Perceived Landmarks in the Planning Urban Design Area—4-10 Assessment of Existing Conditions: 4-1 Resources Map 4.4: Maximum Building Heights—4-13 Design Guidelines: 4-11 Area’s Impact on Environmental Map 4.5: Special Design Guidelines Districts—4-16 Streetscape Guidelines: 4-39 Resources: 9-1 Map 4.6: Key Map to Street Cross-Sections—4-33 Identification of Existing and Potential Map 4.7: Gateway Intersections in the Planning Area—4-39 S ECTION V: Historic and Cultural Resources: 9-1 Map 5.1: Average Daily Motor Vehicle Traffic Recommendations: 9-8 Transportation Counts—5-2 Assessment of Existing Conditions: 5-1 Map 5.2: Existing Bus Routes — 5-5 Recommendations: 5-8 S ECTION X: Map 5.3: Bike Routes — 5-6 ► Future Circulation Map: 5-14 Community Facilities and Map 5.4: Future Circulation — 5-14 Map 6.1: Area Census Block Groups—6-3 Infrastructure Map 6.2: Existing General Housing Patterns—6-7 Existing Community Facilities: 10-1 Map 7.1: Two-Year % Increase in Improve. Value—7-6 Municipal Infrastructure: 10-2 Map 7.2: Two-Year % Increase in Land Value—7-7 Recommendations: 10-3 Map 7.3: Improvement Value to Land Value Ratios—7-8 Map 8.1: Parks & Open Space — 8-2 Map 9.1: Historic and Cultural Resources—9-7 Map i.1: 2005 UW Campus Master Plan—i-12 R SSC - Regent Street 3 South Campus City of Madison Table of Contents Tables Table 6.1: Housing Statistics—6-6 Table 7.1: Regent Street Businesses—7-2 Figures Figure 4.1: Rendering of Potential Development in the Regent Street Shopping District— 4-19 Figure 5.1: Proposed Regent Street/ Park Street Intersection Improvements—5-13 Figure 6.1: Percent of Housing Units by Type of Structure— 6-5 Figure 6.2: Renter versus Owner Occupied Housing—6-6 R SSC - Regent Street 4 South Campus City of Madison Executive Summary Overview & Purpose The Plan The Regent Street-South Campus Neighborhood This document was developed over the course of Plan was developed to serve as a comprehensive one year and incorporated multiple guide to ensure that this important urban opportunities for community input, including neighborhood continues to thrive well into the large-scale public meetings, Steering Committee future. The neighborhood-- roughly bounded meetings, focus groups, surveys, and an by Monroe Street/Randall Avenue on the west, interactive website. The planning process was West Johnson Street on the north, Murray Street/ guided by a Common Council appointed East Campus Mall on the east, and Regent Street Steering Committee comprised of on the south-- is often characterized as a place representatives of area businesses/property where the University of Wisconsin interfaces owners, neighborhoods, UW-Madison, area with the broader community. It is a place where medical institutions, students, as well as alders. students, business employees, and residents of different incomes, races, and backgrounds The Plan is organized into the following chapters interact. The continual activity of the UW reflecting the format of the City’s Comprehensive ■ Regent Street–South Campus planning area. Campus and area medical institutions, adjacent Plan: Land Use, Urban Design, Transportation, established neighborhoods, and nearby Housing, Economic Development, Parks and amenities like the trails, lakes, restaurants, and Open Space, Environmental, Historic and the Vilas Zoo make this area an exciting place to Cultural Resources, and Community Facilities & live, work, and visit. Residents and visitors alike Infrastructure. Each of these sections provides are drawn to the area’s youthful energy, events, an assessment of the existing conditions and restaurants, businesses, and medical services. It recommendations for future improvement. is a neighborhood that has a unique vibrancy Some highlights of these chapters are outlined and diversity amongst Madison’s below. neighborhoods. Land Use The neighborhood’s unique location within the Land within the planning boundary is largely city has generated renewed interest in it. planned for University uses, multi-family Although it has seen few major changes in recent housing, and mixed-use development. Land use ■ Buildings near the Regent Street and Park Street intersection. years, several development proposals have recommendations include: providing additional raised questions about the future of the housing density for the student population, neighborhood and how it will look and function. providing a transition between the University on This Plan attempts to answer those questions. the north and the Vilas and Greenbush neighborhoods to the south, and taking R SSC - Regent Street ES - 11 South Campus City of Madison Executive Summary advantage of the area’s location and high traffic Urban Design volumes when redeveloping properties. Major This section and its recommendations primarily corridors in the area, like Regent Street, are deal with the urban form and aesthetics of the planned for mixed-use development. Retail physical environment. The plan recommends a space in these areas can serve students, variety of building heights distributed to reflect residents, employees, and commuters. the desired character of individual sub-areas and appropriate transitions in scale and massing There are two categories of mixed-use to adjacent development. Future building designations specified in the Plan: height recommendations are highest near “Neighborhood Mixed Use” for areas adjacent existing tall buildings to the north and east of to single-family residential development, and the planning area, and are held lower adjacent the higher density “Community Mixed Use” to residential areas to the south. In addition, district for areas more isolated from single- recommendations for building design include family residential. The Neighborhood Mixed the use of stepbacks of upper floors to maximize ■ Camp Randall Stadium Gate. Use designation is generally for retail, office, light and air in the public right-of-way, and to and residential activities that have more of a provide an engaging pedestrian-scaled façade neighborhood focus, while Community Mixed on ground floors. Important corridors within Use can attract more users from a wider area. the area have additional design guidelines to Both designations reflect the City’s improve the pedestrian environment and Comprehensive Plan.