MARKET product offering is Dresses, Tops, Pullovers, ACHIEVEMENTS Juicy Couture is an iconic brand that offers an Jewellary, Fashion Handbags and SLG. The brand has recently, in 2017, just had its alluring mix of bold, feminine, and completely The brand sees its greatest appeal as being to twenty second birthday/anniversary. They also unapologetic attire for the truly devoted and women of all nationalities between the ages of achieved 7.5 billion impressions Year To Date on confdent fashion lover. JuicyCouture.com will 25-45. This strategy resulted in a turnover in 2017 social media/PR through various activations and make your shopping experience unconditionally in excess of 100 million dirhams in the Middle collaborations such as Urban Outftters, Disney’s effortless to fnd the on-trend, fashionable East region alone and is on track to reach its sales Beauty and the Beast. wardrobe you have been counting on to keep target of US$100 million by 2020. Juicy Couture are the frst brand to introduce your look fresh, fabulous, firty, and fun! Start The brand targets the Mid to High Segments of Track as Fashion RTW, which is the start of the shopping their glamorous categories now the market and is deliberately positioned as bridge athleisure trend. offering women’s clothing, tracksuits, jewelry and to luxury. In terms of product breakdown the accessories, handbags, shoes, fragrance, girls and brand sees sales of: HISTORY baby clothes, and much more to fall head over l 40% Tracks While working together at a Los Angeles heels in love with! l 30% Fashion boutique, Pamela Skaist-Levy and Gela Nash- The brand primarily targets Women and Kids l 15% Kids – Girls and Baby Taylor became friends over the impossibility of Athleisure and Fashion Segments with product l 15% Jewellery and Handbags fnding the perfect T-shirt. Following their vision offering like Tracks, Jackets, Performance Wear, of comfortable, ftted T-shirts, they set up shop in Denim. It is also permeating strongly into the Gela’s one-bedroom Hollywood apartment with Fashion segment where just $200. The best friends’ project became Juicy Couture creating a whole new genre of casual clothing that came to defne California cool. From 1996, after establishing their company 86 and needing to get public attention for the brand, RECENT DEVELOPMENTS USA, Canada, Europe, Australia, Asia and include Nash and Levy started to send their completed The brand recently launched the Juicy Couture leading names in Fashion, Footwear and Lifestyle designs to celebrities. In 2001, the famous Juicy ABAYA which caters particularly for the Middle such as Tommy Hilfger, Juicy Couture, Nautica, tracksuit was introduced and custom designed East segment of the market as well as a large Aldo, Nine West, Aeropostale to name a few and for Madonna and Madonna turned the velour assortment of Maxi dresses which have received other key brands include Tim Hortons, Cold Stone tracksuit into a trend. The public appearance of amazing response from Juicy Couture’s customers. Creamery, Inglot, Rituals etc.. their clothes being worn by celebrities made the Regionally the brand has opened three new stores brand famous almost instantly. Madonna was the in the past year. PROMOTION frst big break through celebrity endorsement for Within this region Juicy Couture is represented The brand promotes itself using the full range of the company. Later, in 2004, the velour tracksuit by Apparel Group which is a global fashion print, social, digital, outdoor and in mall media. once again became very popular among celebrities and lifestyle retail conglomerate residing at the Juicy Couture try to not do too many offers, so such as Jennifer Lopez, Britney Spears, and Paris crossroads of the modern economy – Dubai, they can continue to build the brand perception Hilton. Juicy Couture then became a brand known United Arab Emirates. Today, the Apparel Group as a non promotional brand. around the world for the image of being the outft caters to thousands of eager shoppers through its The #TRACKISBACK campaign was very of the “new money”. more than 1,750+ stores and 75+ brands across successful, as it revamped the brand. The brand that started out by two best friends all platforms employing 12,000 multicultural staff The brand is sold on 6th Street.com which is also back in 1995 as a T-shirt company, Juicy Couture covering four continents. an Apparel group online sales platform. is now a full lifestyle brand with 25 product Apparel group has carved its strong presence categories across 225 global retail stores and not only in the UAE, Kuwait, Bahrain, Oman, and BRAND VALUES +400 points of US wholesale distribution with Saudi Arabia but opened thriving gateways to The brand is perceived as being casual and +$700M in global retail sales. market in India, South Africa, Poland, Singapore, glamorous, bold and irreverent, fun and confdent Jordan, Indonesia, Thailand and Malaysia. and the brand promise is to embrace its long LA PRODUCT Additionally, clear strategies are in place to enter heritage by ensuring that Juicy Couture discovers The stated aim of the brand is to bring LA style emerging markets such as Hungary, Pakistan, Egypt the couture in every day and delivers the element and attitude to girls all over the world and this and Philippines of surprise in all of its designs. aim is refected in their product range which is Apparel Group Operates Brands from around coveted all over the world. the world, originating from www.appareluae.com THINGS YOU DIDN’T KNOW ABOUT JUICY COUTURE l The much coveted Juicy Couture Tracksuit was frst custom made for Madonna, who made it famous overnight. l Since the signature Juicy Couture tracksuit was created in 2001, it has become an iconic essential must-have for celebrities such as Eva Longoria, Jennifer Lopez, Paris Hilton, Britney Spears, Katy Perry, Kyle Jenner, Kim Kardashian and many others..