60% Draft - Chapter 14: Downtown Plan Table of Contents Acknowledgements ............................................................................................................... 2 Downtown Manifesto (Executive Summary) .......................................................................... 3 Section 1: Introduction .......................................................................................................... 3 Purpose .........................................................................................................................................3 Past planning efforts ......................................................................................................................3 Key accomplishments and on-going priorities .................................................................................9 Section 2: Analysis of Existing Conditions ............................................................................. 13 Introduction ................................................................................................................................ 13 The City of Appleton .................................................................................................................... 15 Regional Context.......................................................................................................................... 17 Comparable Communities Related to Downtown .......................................................................... 19 Trends Impacting the Downtown ................................................................................................. 20 Downtown Appleton in Context ................................................................................................... 22 Market Analysis ........................................................................................................................... 24 Retail................................................................................................................................................... 24 Office .................................................................................................................................................. 29 Hospitality .......................................................................................................................................... 31 Residential .......................................................................................................................................... 33 Mobility ....................................................................................................................................... 44 Access and Connectivity to the River ................................................................................................. 44 Mobility Study results ........................................................................................................................ 44 Trails Master Plan study results ......................................................................................................... 44 Riverwalk Appleton Concept .............................................................................................................. 44 Other trails and routes through study area ....................................................................................... 44 Land Use & the Built Environment ................................................................................................ 44 Current land use ................................................................................................................................. 44 Streetscape & Social Gathering Places .......................................................................................... 45 History, Arts, and Culture ............................................................................................................. 45 Historic districts and buildings ........................................................................................................... 45 Downtown Appleton Creative Culture and Public Art ....................................................................... 46 Downtown Forces and Issues Diagram .......................................................................................... 49 Key Development Areas ............................................................................................................... 49 Development opportunity map and keyed photos with descriptions of sites................................... 49 Section 3: Community and Stakeholder Engagement ........................................................... 50 Participation Methods ................................................................................................................. 50 Issues and Opportunities Workshops ............................................................................................... 52 Downtown Design Charrette .............................................................................................................. 55 New Activities, Attractions, Events – Open Ended Question ........................................................... 66 Direction Downtown is Heading ....................................................................................................... 66 Focus Groups and Interviews – Commercial Real Estate Focus ......................................................... 68 1 | P a g e Focus Groups and Interviews – Retailers ........................................................................................... 69 Focus Groups and Interviews – (Developers, Higher Education, and Like Organizations) ................. 69 Focus Groups and Interviews – Arts, History, Culture and Sustainability .......................................... 70 Neighborhood Academy Meeting ..................................................................................................... 73 Meetings in a Box .............................................................................................................................. 74 Summary of Key Issues Impacting Downtown Appleton ................................................................ 74 Section 4: Downtown Development Concept ....................................................................... 78 Vision Statement and Guiding Principles for Downtown Development .......................................... 78 Vision Statement: ............................................................................................................................... 78 Guiding Principles: .............................................................................................................................. 78 Development Agenda ......................................................................................................................... 79 Community Agenda ............................................................................................................................ 79 Downtown Development Plan ...................................................................................................... 80 Downtown Framework....................................................................................................................... 80 Mobility Framework ........................................................................................................................... 80 Redevelopment Framework ............................................................................................................... 80 Streetscape Framework ..................................................................................................................... 80 Access and River Connectivity Framework ........................................................................................ 80 Section 5: Initiatives ............................................................................................................ 80 1 Urban Design Initiative ............................................................................................................ 81 2 Tourism/Arts/Entertainment Initiative ..................................................................................... 83 3 Neighborhood and Residential Development Initiative ............................................................. 85 4 Downtown Development and Business Retention Initiative ...................................................... 88 5 Mobility and Parking Initiative ................................................................................................. 92 6 Downtown Management Initiative ........................................................................................... 93 7 Public Space and Riverfront Initiative ....................................................................................... 94 Section 6: Implementation .................................................................................................. 95 Implementation Matrices ............................................................................................................. 95 Opinion of Probable Costs ............................................................................................................ 95 Funding Sources ........................................................................................................................... 95 Appendices 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