Growing into entrepreneurship Eight skills every entrepreneur needs to develop for business BUILDING TURNING A LEGACY ZEYAD HEADS AL JAIDAH HARMEEK SINGH Techno Q co-founder The founder and Chairman and Managing Director on of Plan b is all about what goes into making differentiating his brand- a business successful and always staying ahead of the game for the long term NOT ALL ABOUT THE CLICKS THE CASE FOR RETAIL BUSINESSES TO HAVE A BRICK AND MORTAR PRESENCE (EVEN IN THE ECOMMERCE ERA) 9 772312 595000 > MARCH 2017 | WWW.ENTREPRENEUR.COM/ME | QAR15 AKB_10th anvrsry_215X27_Eng _AD_FA.pdf 1 1/22/17 3:09 PM C M Y CM MY CY CMY K MARCH 2017 CONTENTS 20 Zeyad Al Jaidah, co-founder and Managing Director, Techno Q 20 24 28 32 INNOVATOR: INNOVATOR: INNOVATOR: ‘TREPONOMICS: Building a legacy Turning heads Mastering marketing PRO Techno Q co-founder and Plan b founder and Nadim Ghrayeb, Regional The pursuit of happiness Managing Director Zeyad chairman Harmeek Singh Sales and Marketing Bayt.com’s Suhail Al Jaidah on what goes into on how he ensures his Manager, Cadillac Middle Al-Masri busts the making a business successful enterprise stands out in a East, on the brand’s myths associated with for the long term. competitive market. transformation in terms of keeping your employees its image and ideals. happy at work. 36 74 ‘TREPONOMICS: START IT UP: MARKETING ECOSYSTEM Redefining influencer Turning digital dreams into marketing reality Edelman’s Director of Qatar’s Digital Incubation Digital –MEA Ema Linaker Center is leaving no stone explains why influencer unturned in helping marketing in the MENA tech entrepreneurs in region has to grow up in the country launch their 2017. startups. 52 Industry 4.0 is the reality of manufacturing today- and is here to stay MARCH 2017 ENTREPRENEUR 3 TOWARDS A SMART FUTURE QITCOM is Qatar’s biggest digital event MARCH 6-8, 2017 Qatar National @ QNCC Convention Centre Timings: March 6 (7pm to 9pm) | March 7-8 (10am to 9pm) Register now at www.qitcom.qa TOWARDS A SMART FUTURE QITCOM is Qatar’s biggest digital event MARCH 6-8, 2017 Qatar National @ QNCC Convention Centre Timings: March 6 (7pm to 9pm) | March 7-8 (10am to 9pm) Register now at www.qitcom.qa I WANT TO EXPAND MY INVESTMENT PORTFOLIO THE HOME OF REAL ESTATE INVESTMENT Cityscape Qatar is the only international real estate investment event in the State of Qatar. Bringing together investors, developers, homebuyers, government officials and real estate professionals, there is no better place to find investors and new business partners. Whether you are a real estate developer, broker or real estate service provider, Cityscape Qatar provides a unique opportunity to access the Qatari and regional real estate and investment community all under one roof. 13 -15 MARCH 2017 DOHA EXHIBITION AND CONVENTION CENTER, DOHA, QATAR Register now for FREE entry +971 4 407 2475 [email protected] www.cityscapeqatar.com Official Arabic Official Hotel Partner Official Business Magazine Official Arabic Official Entrepreneurship Organisers Newspaper Business Magazine Magazine The First and Only Weekly Magazine in Qatar Issued in Arabic CS Qatar Ad B2B 2017 403x273 DPS ENG Entrepreneur Qatar .indd 1 17/02/2017 12:41 I WANT TO EXPAND MY INVESTMENT PORTFOLIO THE HOME OF REAL ESTATE INVESTMENT Cityscape Qatar is the only international real estate investment event in the State of Qatar. Bringing together investors, developers, homebuyers, government officials and real estate professionals, there is no better place to find investors and new business partners. Whether you are a real estate developer, broker or real estate service provider, Cityscape Qatar provides a unique opportunity to access the Qatari and regional real estate and investment community all under one roof. 13 -15 MARCH 2017 DOHA EXHIBITION AND CONVENTION CENTER, DOHA, QATAR Register now for FREE entry +971 4 407 2475 [email protected] www.cityscapeqatar.com Official Arabic Official Hotel Partner Official Business Magazine Official Arabic Official Entrepreneurship Organisers Newspaper Business Magazine Magazine The First and Only Weekly Magazine in Qatar Issued in Arabic CS Qatar Ad B2B 2017 403x273 DPS ENG Entrepreneur Qatar .indd 1 17/02/2017 12:41 CONTENTS marcH 2017 78 58 START IT UP: FRANCHISE: Q&A Cashing in on the opportunity Bridging the gap Zpizza’s Dubai franchisee Qatar-based Education Harsh Pancholia on why Basket wants to guide the opening a franchise business is MENA region’s youth in their better than starting your own. higher education forays. 48 82 CULTURE: ‘TREPONOMICS: LIFE SKILLSET Not a magic pill Identifying potential James Clear offers a Jezreel Bokingo, founder beginner’s guide on deliberate and MD, The Wingman practice to help you achieve 74 Education Basket wants to guide the MENA region’s youth on the importance of your goals. in their higher education forays prospecting for sales- and how you might not be doing 16 enough of it. EDITOR’S NOTE 44 50 By Aby Sam Thomas CULTURE: CULTURE: 60 TRAPPINGS LIFE MONEY: 70 ‘Trep gear Growing into YOUR MONEY IN PICTURES: The executive selection for entrepreneurship Put your credit card away It’s go time! the entrepreneur on your Bizworld UAE CEO Helen Coplex CEO Zach Ferres on A look at Facebook MENA’s list that has everything. Al Uzaizi lists eight skills seven ways you can fund #SheMeansBusiness, an Okay, maybe for a little every entrepreneur needs to your startup when VC money initiative to encourage self-reward as well. develop for business. is not an option. female entrepreneurship. 28 Nadim Ghrayeb, Regional Sales and Marketing Manager, Cadillac Middle East 10 ENTREPRENEUR MARCH 2017 CONTENTS marcH 2017 46 72 24 ‘TREPONOMICS: ‘TREPONOMICS: Harmeek Singh, founder and ESQUIRE GUY PRO Chairman, Keeping up with the times Securing your IP Plan b Group Want to understand Fatema Fathnezhad, legal millennials? The Esquire consultant at Cedar White Guy explains why it’s simpler Bradley group, explores than you think. the two key documents every UAE startup needs 52 to secure their intellectual TECH: property. THE FIX Industry 4.0 is here Volker Bischoff, General Manager, Robert Bosch Middle East explains why 54 YaHalla’s Alif Industry 4.0 is the reality of smartphone and Alpha tablet manufacturing today- and is here to stay. 42 65 TECH: MONEY: 68 SHINY ECON START IT UP: #TamTalksTech Taxing times ahead ECOSYSTEM Gadgets and doodads Lovrenc Kessler, Managing Keeping entrepreneurs at that you might’ve missed Partner of Simon-Kucher’s home out on, sourced by a tech office in Dubai says that with A new Endeavor Jordan study aficionado. Yes, it’s okay to VAT coming soon to the GCC, sheds light on migration want them all… and no, it’s companies need to rethink trends among Jordan’s not our fault. their pricing strategies. homegrown businesses. 68 A scene from 78the Endeavor Jordan David Llorente, event to discuss CEO, Narrativa at business migration 48 Forward 12 ENTREPRENEUR MARCH 2017 EDITOR IN CHIEF Aby Sam Thomas [email protected] SUBSCRIBE CEO Wissam Younane [email protected] Contact [email protected] to receive MANAGING DIRECTOR Walid Zok [email protected] Entrepreneur Middle East every issue DIRECTOR Rabih Najm [email protected] CREATIVE LEAD Odette Kahwagi SALES DIRECTOR – QATAR Manu Parmar [email protected] SENIOR JOURNALIST Aparajita Mukherjee STARTUPS SECTION EDITOR Pamella de Leon PO Box 502511 Dubai, United Arab Emirates P +971 4 4200 506 | F +971 4 4200 196 COLUMNIST Sindhu Hariharan COLUMNIST Tamara Clarke For all commercial enquiries related to COLUMNIST Shoug Al Nafisi Entrepreneur Middle East contact COLUMNIST Erika Widen [email protected] EVENTS LIAISON Mark Anthony Monzon All rights reserved © 2016. Opinions expressed are solely those of the contributors. CONTRIBUTING WRITERS Entrepreneur Middle East and all subsidiary Suhail Al Masri Tariq Chauhan Ross McCammon publications in the MENA region are officially licensed Helen Al Uzaizi James Clear Harsh Pancholia exclusively to BNC Publishing in the MENA region by Entrepreneur Media Inc. Volker Bischoff Fatema Fathnezhad Aly Rahimtoola No part of this magazine may be reproduced or Jezreel Bokingo Zach Ferres Barbara Soltysinska transmitted in any form or by any means without written Fida Chaaban Lovrenc Kessler Tarek Sultan permission of the publisher. Matthew Chaban Ema Linaker Kristin Wong-Ward Images used in Entrepreneur Middle East are credited when necessary. Attributed use of Printed by Raidy Emirates Printing Group LLC copyrighted images with permission. 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