PIZZA XASIAN FOODS XSEAFOOD XDIPS XLOGISTICS JUNE 2014 www.frbuyer.com NEW HY-VEE IS HIGH ON PETER PENGUIN WITH IRI’S LATEST & FOODSERVICE GREATEST PAGE 12 A new concept store features a full-service, sit-down restaurant and bar. Is this the future of retail foodservice? BOB SHAW ON MILLENNIALS’ MINDS PAGE 18 JOHNNY HARRIS ON PRICING PAGE 20 RHONDA RETAILER RETURNS PAGE 22 Tai Pei offers the #1 brand of Asian appetizers and snacks to your consumers. From Chicken Potstickers to Vegetable Egg Rolls to Mini Chicken Spring Rolls, all available in a variety of sizes, you can discover good fortune with Tai Pei. GOOD FORTUNE IN EVERY BOX™ TaiPeiFood.com TAI PEI $ MM 46 BRAND A $ 36 MM BRAND B $ BRAND C 24 MM $ 18 MM Source: IRI Total US MULO 52 Weeks Ending March 23, 2014 © 2014 Windsor Foods. All rights reserved Tai Pei offers the #1 brand of Asian appetizers and snacks to your consumers. From Chicken Potstickers to Vegetable Egg Rolls to Mini Chicken Spring Rolls, all available in a variety of sizes, you can discover good fortune with Tai Pei. GOOD FORTUNE IN EVERY BOX™ TaiPeiFood.com TAI PEI $ MM 46 BRAND A $ 36 MM BRAND B $ BRAND C 24 MM $ 18 MM Source: IRI Total US MULO 52 Weeks Ending March 23, 2014 © 2014 Windsor Foods. All rights reserved TABLE OF CONTENTS C O V E R S T O R Y 24 NEW HY-VEE IS HIGH ON FOODSERVICE A new concept store, the latest of which opened in April in Olathe, Kan., features a full-service, sit- down restaurant and bar. Is this the future of retail foodservice? THE FRONT END 6 Out Warren’s Way Johnny, Rhonda and Warren and the ASBPE contest. New Products 8 Unbelievably delicious products made by your mother in state-of-the-art factories. Organic, natural, gluten-free, macadam-free and, some hope, slotting-free. 17 Express Lane T H E D ATA B A N K A preview of the NFRA convention; Bob Shaw with advice on selling frozen and refrigerated foods to Millennials. 12 IRI’s latest and greatest data, courtesy of Peter Penguin and 20 Johnny’s Awesome Column Bessie Bovine. PRICING FOR PROFIT Bessie’s photo credit: © Can Stock Photo Inc. / phototrekker There are lots of potholes along Peter’s photo credit: © Can Stock Photo Inc. / Clivia this road. Here’s my advice on how to avoid them. 22 Rhonda Retailer Returns CATEGORY SPOTLIGHTS Tough and snide as ever, she takes on Vinnie Vendor yet again. 34 Pizza: Upscale & Downscale Budget is still strong, but better-for-you LOGISTICS and gourmet varieties are getting the most attention. 48 New Tech Saves $$ Advances in technology 42 Asian Migration for refrigerated New cuisines and flavors are moving warehouses debut at the from foodservice to retail, but is the IARW-WFLO Convention. frozen department slow to react? 44 Seafood Nets $$, Units Get Away Supply issues push prices up and chase away units, especially in shrimp. GETTING PERSONAL 46 Dips & Spreads Surge From better-for-you Greek yogurt- 50 Camping With Colleen based dips to unique, “alternate bean” ‘Remember that life is hummuses, the category is still hot. out there. Take a breath and enjoy the scenery.’ 4 www.frbuyer.com JUNE 2014 Juice. It’s in our DNA. For 30 years Old Orchard has been producing the best tasting, highest quality juices at an affordable price. Our portfolio of unique blends and trend-forward flavors are perfectly suited to the changing needs of today’s consumer. And our vast experience and category insights can help you to profitably advance your business. If you are looking for a partner that offers exceptional products and unmatched service, give us a call. 100% Juice. Juice Blends. Reduced Sugar Juice Cocktails. [email protected] | www.oldorchard.com | 616-887-1745 OldOrchard_Frozen_Refrigerated_KL1.indd 1 8/23/12 8:32 AM Client: Old Orchard Pub: Frozen & Refrigerated / Aug. 24 Agency: Grey Matter Group 616-458-8750 www.greymattergroup.com OUT WARREN’S WAY ASBPE last month telling me that WE’RE Johnny’s column was a finalist in the “Regular Column, Contributed” VOLUME 5 ISSUE 10 category of its Awards of Excellence FINALISTS! competition. To my delight, Refrig- Warren Thayer Editor, Managing Partner Johnny, Rhonda and Warren and erated & Frozen Foods Retailer is also a finalist in two other areas: [email protected] the ASBPE contest. 603-252-0507 “Humorous/Fun Department,” by Paul Chapa ometimes when retail- Rhonda Retailer, and “Editorial/ Editor’s Letter,” by yours truly. Sales Director, Managing Partner ers look at the profitabil- [email protected] “Sity report, !e e-mail we 913-481-5060 they get their panties got was pretty cool: “ASBPE’s competi- Janet Matz in a wad and don’t Art Director think straight.” tion recognizes [email protected] Yes, that was vintage the hard work and commitment of Denise Leathers Johnny Harris, in his Executive Editor column last June. He business-to-business [email protected] was writing about sav- and professional 215-489-5090 magazine, newslet- ing dead SKUs, and why Contributing Editors: being a slave to profit- ter, and Web editors Johnny Harris, Dan Raftery, ability reports isn’t a and designers. Such Mike Friedman, Chef Rick good idea. an award is a most Tarantino, Adrienne Nardeau, Back then, I thought of replacing prestigious acknowledgement that and Michael Garry. part of that with “they get nerv- your work has met high standards ous and don’t think straight.” But I of excellence and is at the top of EDITORIAL ADVISORY BOARD decided to leave it in. One reason so your profession. !e Society’s Dan Raftery, many of us love Johnny’s Awesome contest is extremely competitive, Raftery Resource Network Column is that he writes it just as and one of the largest US -busi- Todd Hale, Nielsen ness publication competitions. Our he talks it. You get the real deal. Bob Anderson, former vp of SECOND-GUESSING judges are experienced business private label, Wal-Mart editors, designers, consultants and But then a few months ago, I was academicians. You and your staff Johnny Harris, Johnny L. Harris Consulting second-guessing myself. I was should be extremely proud.” preparing entries into a competition DO I GET ANY CASH? Skip Shaw, National Frozen put on by the American Society of & Refrigerated Foods Association Business Press Editors, who each When I e-mailed Johnny that he Ellen Schmitz, IRI year decide what’s top-notch writing was a finalist (we won’t know if we are getting gold, silver or bronze Kraig Naasz, in the business magazine industry. American Frozen Food Institute Now, Johnny’s columns rock, until later this month) Johnny wrote back “Do I get any cash?” Um, no. Corey Rosenbusch, and I love this particular one. But Global Cold Chain Alliance I thought, “Are the judges going But Johnny’s happy anyway. to get their panties in a wad when Rhonda Retailer, who makes a Published by CT Media Partners, comeback in this issue, is being in- Postmaster: Send address changes to they read that?” But once again, CT Media Partners, PO Box 342, I decided to just go with it. I also sufferable. We’re not supposed to say Norwich, VT 05055 entered his August column on we “won” anything until after final display cases, where, in describ- announcements are made, although U.S. subscriptions $40 per year. ing automatic lights in the aisles, we can say we’re “finalists.” But he noted that “All you need now is Rhonda is running around scream- some colored lights and you’ll have ing “I won! I won!” As you can imag- the makings of a circus!” ine, Vinnie Vendor is furious. Yes, Johnny has fun with it, but As for me, let me just say that I he also shoots straight and provides wo…!! I wo… !! I really wo… !! Darn real hands-on advice from someone it. Just can’t get that word out. who’s been in the trenches. Our readers find that valuable and I’m more grateful to Johnny than he’ll ever know. Warren !ayer, Editor Anyway, I got an e-mail from the [email protected] 6 www.frbuyer.com JUNE 2014 14-4602_FDBAd2012_fp.pdf 1 September/21/12 2:11 PM C M Y CM MY CY CMY K T. Marzetti Company 1105 Schrock Rd. P.O. Box 29163 Columbus, OH 43229-0163 614-846-2232 Fax 614-842-4186 www.marzetti.com www.sisterschuberts.com NEW PRODUCTS Oat-Based Frozen Dinners Frozen Barbecue Meats Ithaca, N.Y.-based Grainful (www.grainful.com) debuts Rich Products Corp. (www. what it says are the first oat-based frozen dinners. Made rich.com), St. Simons with whole-grain, steel- Island, Ga., adds a group of cut oats, the 100% natural hickory-smoked barbecue meals offer “a healthy, meats to its Farm Rich line- hearty alternative to pasta up. Made with pork, beef or rice.” Free of preserva- and chicken, the Smoke- tives, artificial colors house BBQ collection and artificial flavors, the includes Pulled Pork BBQ, microwaveable, single- Pulled Beef Brisket, Pulled serve entrees come in Chicken BBQ, Dry Rub four varieties: Vegetarian Smoked Chicken, and Dry Chili, Porcini Mushroom Rub Smoked Pork, all free Chicken, Unstuffed Pepper of artificial ingredients. and Andouille Sausage and Easy to prepare in a microwave or conventional oven, the Oat. Each 10-ounce meal includes a full serving of oats. frozen meats come in 16-ounce packages expected to SRP is $4.99 to $5.99. retail for $6.99 to $8.99.