Fall 2008 Prof. Jo-Ellen Pozner on the Social Consequences of Business Misdeeds Nonprofit Organization CalBusiness US Postage Haas School of Business PAID University of California, Berkeley Admail West 545 Student Services #1900 Berkeley, CA 94720–1900 CaThe MagazinelB of the Haasu Schools of Businessi nat the Universitye of California,ss Berkeley Business Leader of the Year Top Acrobat at Adobe CEO Shantanu Narayen, MBA 93, focuses on the next generation of software and leadership Green Haas: Interest in Sustainable Energy Surges at Haas The Magazine of Fall 2008 CalBusiness the Haas School of Business at the University of California, Berkeley Fall 2008 Your portal to innovative ContentsFeatures executive education programs at On the Cover: Senior Editor 8 Top Acrobat at Adobe Richard Kurovsky CEO Shantanu Narayen, MBA 93, Editor Ute S. Frey Exchange ideas, network with peers, focuses on the next generation of software and leadership. Managing Editor Ronna Kelly and learn from leading-edge thinkers Staff Writers Green Haas Valerie Gilbert 10 Interest in sustainable energy Pamela Tom surges at Haas. Contributing Writers Bill Brazell, Laura Counts, Kim Girard, Hubert Huang, Kathleen Maclay, Your Haas Network Ian Mount, Kara Platoni, Wylie Wong 14 Profiles of six Haas School Alumni Design Cuttriss & Hambleton, Berkeley Yossi Bachar, Israel Ministry of Finance Printer Maura O’Neill, Fong & Fong, Sacramento US Sen. Maria Cantwell’s Office Photography Paraag Marathe, San Francisco 49ers Jim Block, Andrés Bortnik, Marcos Kulka Kuperman, Ed Caldwell, Cameron Davidson, Fundación Chile David Schmitz, Greg Urquiga, Debbie Zimelman Kathleen Earley, TriZetto ® Erik Holmlin, Exiqon A/S CalBusiness is published by Berkeley Executive CIMA Certified Executive Wealth Negotiations: Strategic Decision the Haas School of Business, Leadership Program Investment Management Management The Art of Working Making 10 University of California, Berkeley. For further Berkeley Financial Analyst Financial Analysis for with People Venture Capital information, contact: CalBusiness Editor Engineering Series Corporate Directors Non-Financial Executives Open Innovation Executive Program Haas School of Business Enterprise and Corporate University of California BioExecutive Institute Leader As Brand Women’s Executive Berkeley, CA 94720-1900 Corporate Ambassador Entrepreneurship Leadership Retreat Departments 510-643-0259 [email protected] Responsibility Product Management 2 In Brief CalBusiness Fall 2008, Number 68. Program CalBusiness is published three times a year (fall, winter, and spring/sum- 6 Power of Ideas mer) by the Haas School of Business, University of California, Berkeley, CA 18 Alumni Notes 94720-1900. POSTMASTER: Send address chang- 31 In Memoriam es to CalBusiness, Haas School of Business, University of California, Visit our website for custom and open enrollment offerings 32 Q & A 545 Student Services #1900, An Absolut Success Berkeley, CA 94720-1900. ©2008 Visit: executive.berkeley.edu Bengt Baron, BS 85, MBA 88, Regents of the University Former CEO, Vin & Spirit of California. All rights reserved. Email: [email protected] Printed in the USA. Call Toll-free: 877 UCB EXEC (822 3932) ES g MA y I Cert no. SCS-COC-001274 gETT / I r Prof. Jo-Ellen Pozner on IE gg 6 the Social Consequences rU of Business Misdeeds to r BE Al Haas Events December 1 Vogel Receives Asia Business Conference GE CEO Immelt Singapore Touts Betting Big Book Award Haas School December 3 Startups and venture capitalists Haas Celebration in Hong Kong aren’t the only ones innovating, Professor says Jeff Immelt, chairman and David J. December 6 Vogel was Haas Celebration in Shanghai CEO of general Electric. News from the Haas School The massive conglomerate honored December 17 takes advantage of its scale with a best Haas Celebration in New York InBrief and financial resources to book award innovate and grow in such from the fields as energy and health care, Academy Immelt told a packed crowd in Professor David Vogel of Manage- Arthur Andersen Auditorium ment at New Haas Students: New Undergraduates on Sept. 9. its annual meeting in Anaheim By the Numbers Bond at Orientation “Professors teach you why in August. The 342 students in the Haas gE shouldn’t exist,” Immelt Vogel, an expert in corporate Number of countries represented by undergraduate class of 2010 said during the Dean’s Speaker ethics, earned the academy’s Full-time Berkeley MBA class of 2010: 35 began their studies this July Series event. But in the past Social Issues in Management Number of institutions where new with team-building activities 30 years, the 125-year-old con- Division Best Book Award 2008 full-time students earned previous and a new career conference. glomerate has grown an average for his book The Market for degrees: 155 Here, a lively game of Rock, 12 percent a year, he noted. Not Virtue: The Potential and Limits of Percent of class that holds master’s Paper, Scissors between the bad for a company expected to Corporate Social Responsibility, degrees in other fields: 22 Gold and Blue cohorts kicked published in 2005 by Brookings post $185 billion in revenue this Musical experience: concert violinist, off the orientation activities. Institution Press. year, Immelt pointed out. classical pianist, semi-professional Later, juniors attended a Vogel was inspired to write “What opera singer first-ever, one-day career we’ve the book in 2000 with the conference made possible tried to do resurging interest in corpo- Military service: Israeli Defense Force; by a gift from alumnus is make rate ethics, philanthropy, and US Army, Navy, and Air Force Mark DiPaola, BS 99. His gift scale an volunteerism, along with the Most unusual previous title: certified supported a similar conference advan- belief that such practices would coffee taster for Haas seniors in August. tage,” he increase profitability. In his said. “We research, he found little proof Number of countries represented by new bet on big that corporate social responsi- Evening & Weekend MBA Program students: Jeff Immelt, bility directly improved firms' 34 General Electric things. We bet bottom lines, but discovered it Percent of new Evening & Weekend students big on clean energy. We bet big could still improve public that speak at least two languages: 72 on clean water,” he added. “We perception, employee morale, Percent of new Evening & Weekend and loyalty among senior students who hold advanced degrees: “Find includes a former player for the want to own clean tech.” 43 management. CB Prominent Speakers Share Knowledge someone Arizona women's pro football Unlike some Silicon Valley venture capitalists, Immelt said with Berkeley MBA Class of 2010 who loves team, a Coast guard officer, and Berkeley-Columbia class of 2009’s median he believes “good-enough” what they a former bodyguard. Students Evening & Weekend number of years of work experience: 12 are doing have an average eight years of technology or the “second-best Earlier this fall, a lineup of high- Other speakers included Program Gets Median age of new Berkeley-Columbia and ask them work experience. solution,” combined with scale, profile executives greeted a World of good CEO Priya Haji, students: 35 how they quality, and safety, will ultimately New Director new class of full-time Berkeley MBA 03; N.W. (Bill) Jasper Jr., Berkeley-Columbia win out in the clean energy field. Percent of new Berkeley-Columbia students got there,” Executive MBA Program David gent came from MBA students who boasted the CEO, president, and director gE also relies on globalization from outside the Bay Area: 27 Barbara Desoer, Kelley said. In May, 71 students began their Northwestern University’s highest average gMAT score in of Dolby laboratories; IDEO MBA 77, to drive growth, Immelt said. Desoer studies as the seventh class in Kellogg School of Management the program’s history. general Manager Tom Kelley, Bank of America “your careers are going to be advised stu- the Berkeley-Columbia Executive to become executive director Number of applicants to Undergraduate The 240 full-time Berkeley MBA 83; and Barbara Desoer, determined by globalization dents, “Be sure to go where it MBA Program. Students came of the Evening & Weekend Program: MBAs averaged a gMAT score MBA 77, president of mortgage, and technology. learn the 1,952 feels least comfortable because from such companies as Intel, Program on Aug. 7. of 714. Only 12 percent of home equity, and insurance ser- world,” Immelt told students. Percent of applicants who entered the by doing that … you will grow google, Nike, and Barclays gent worked first as associate the 3,779 applicants received vices at Bank “What’s going to be in vogue program: 18 the most.” global Investors, and from as far director of Kellogg's Office of admission offers. Applications of America. is solving some of the world’s Percent of new undergraduate class who away as Brazil and Korea. In addi- Admissions, and then as senior increased 15 percent this year Kelley Evening & Weekend largest problems.” are transfer students: 35 MBA Program tion to coming from traditional associate director of Kellogg's from last year. stressed the Immelt joked that as an MBA The Evening & Weekend MBA business career paths such as Career Management Center. The students’ event-packed importance student, he didn’t like organiza- Program, meanwhile, received finance, sales, and engineering, gent also served as an adjunct Number of Ph.D. Program applications: Orientation Week was kicked of choosing tional behavior classes. Now 384 a record-breaking 853 applica- the class brings experience from faculty member for Kellogg’s off by robert Haas, chairman a career “all I do is OB, and I wish I had Number of new Ph.D. students: 15 tions this year, and the class’s such fields as construction, archi- course in international business, emeritus of levi Strauss & Co., based on actually studied harder,” he Number of new Ph.D. students from median gMAT score was 700.